Overview:  This case illustrates several ways in which Southwest

Overview:  This case illustrates several ways in which Southwest Airlines utilizes the four main building blocks of competitive advantage: efficiency, customer responsiveness, innovation, and reliable quality.  Instructions:  You will need to review the Southwest Airlines case study at the end of Chapter 3 in the textbook and answer the following questions:  • What is the link between Southwest Airlines’ business model, strategy, competitive advantage, and profitability?  • What are Southwest Airlines’ distinctive competencies, resources, and capabilities to make it happen?  • How will the Southwest Airlines competitive advantage be maintained in the future?  Requirements:  • Submit a two-three page Word document covering the elements of the assignment.  • Develop a clear introduction, body, and conclusion. Use paragraph format and transitions.  • Focus on the quality of writing and content.  • Use APA format with a title page, in-text citations, and references. Abstract not required. The title page, reference page, and appendices are excluded in page length requirement.  • Research and cite at least two credible sources in APA format.

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