Organization Marketing Plan

A marketing plan provides a detailed strategy that an organization can follow in reaching it desired markets. Marketers focus on four primary elements known as the Four P’sof the marketing mix. These Four P’s are product, pricing, place (distribution), and promotion.  Marketing managers must understand the Four P’s of the marketing plan to effectively implement the organization’s marketing plan. Read Chapter 12 in your textbook. Write a 2-3 page paper explaining the four primary elements of a marketing plan and how they are used in the marketing of a product or service in both the retail and the nonretail marketplace. Give the four elements with examples: Product Pricing Place Promotion

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