Marketing the Good Life
Advertisers, aided by Madison Avenue, tried to make Americans chronically discontented with their paltry possessions. Americans were conditioned to want more and more. The first advertising and public relations firms appeared before World War I, but they truly became successful in the decade of the twenties. Discuss the consumer culture that emerged in the twenties, tracing its impact from the advertising empire of Madison Avenue to Hollywood, Harlem, and major sporting events. How did technological innovations affect mass consumption and the standardization of American culture? Are there any similarities of this consumer culture today? Explain. For this discussion, please provide a detailed post (250 word minimum). As you provide your answer make sure you support them with facts or information from the readings.
