Marketing Plan And Budget

This assignment consists of two sections:Marketing plan and sales strategy (an MS Word document).Marketing budget (using the Business Plan Financials Excel Template).To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit.RemindersYour company, whether it’s a startup you created or one based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.Be sure to follow the guidelines, whether you chose the snack food company or your own startup company.Snack Food Company Guidelines [DOCX].Company of Your Choice Guidelines [DOCX].Section 1: Marketing Plan and Sales StrategyIn MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you:Revise the company’s target market based on the feedback received in the Week 3 discussion thread.Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.Assess your chosen company’s market competition.Use the factors listed in the graphic in your textbook labeled “Assess the Competition” (page 125), to assess the company’s market competition.When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product?Be sure to detail your plan to differentiate yourself from the competition.Outline the company’s value proposition and create a marketing slogan/tagline for the product.The value proposition tells your customers why they want to do business with you.You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response.FormattingFormat your assignment according to these requirements:This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.You must include headings in your paper for each major topic.Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a source list page. All sources used must be listed in the source list page and have a corresponding in-text citation. Citations and references must follow SWS format. The source list page is not included in the required page length.Note: There is no minimum requirement for the number of resources used in this assignment.Section 2: Marketing BudgetIn this portion of your assignment, you will develop a marketing budget. This budget is critical to helping you determine how much it will cost you to reach your market and achieve your sales goals. To create your marketing budget, you will use the Business Plan Financials Excel Template. This is the document you downloaded using the access code you purchased from the Strayer Bookstore.RemindersYou will complete only the Setup and Marketing Budget worksheets for this assignment; be sure to submit the entire Excel Template, however.You have already worked on your marketing budget in the Week 5 discussion. Incorporate information from your post and the feedback you received into this section of your assignment.InstructionsDevelop a marketing budget, supporting your marketing plan and sales goals, in which you:Prepare the Setup worksheet for your selected company based on the appropriate guidelines instructions.Prepare the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. When filling out the Marketing Budget worksheet in the Business Plan Financials Excel Template, do the following:Begin with the current year and complete a marketing budget for the business’s first two years.Leave at zero any marketing vehicles you do not plan to use.Reminder: All marketing activities involve costs. If social media represents a significant portion of your marketing plan, assume you will incur advertising costs; reflect these in your marketing budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, execute your social media marketing campaigns, and most likely pay for ads on that site.Do not leave the Marketing Budget worksheet blank assuming you will not have any marketing costs.Do not complete all the rows; only fill in the costs for the marketing vehicles you will actually use. These must match the content you described in Item 4 of Section 1 of this assignment.Learning OutcomesThe specific course learning outcome associated with this assignment is:Create a marketing plan for a company that identifies a target market, market competition, a company message, marketing vehicles, and a budget.

Struggling to find relevant content? Order a custom essay on
Marketing Plan And Budget
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with GPA Fix
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Psychology
Thanks so very much. The paper is well-researched and adequately referenced. You have been of great help during the pandemic!
Customer 452467, January 31st, 2021
Nursing
Everything was done perfectly. Thank you.
Customer 452707, June 15th, 2022
Education
Great
Customer 452813, June 29th, 2023
Social Work and Human Services
Great Work!
Customer 452587, September 8th, 2021
Nursing
Thank you!!!
Customer 452557, June 26th, 2021
Human Resources Management (HRM)
Perfect
Customer 452701, August 15th, 2023
Human Resources Management (HRM)
Thank you
Customer 452701, November 1st, 2022
Other
AWESOME
Customer 452813, July 5th, 2022
Database design and optimization
communication was great and the work looks perfect.
Customer 452715, February 26th, 2022
Technology
Excellent job on the paper!
Customer 452885, December 28th, 2022
Nursing
Excellent as usual. Thank you!
Customer 452707, June 24th, 2023
Human Resources Management (HRM)
Thank you
Customer 452701, July 26th, 2023
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information