Marketing Plan Analysis and Presentation

The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. Review: Review the following topic materials. Topic 3: “Consumer Purchasing Decisions” Topic 4: “What Is a Product?” “What Is a Service,” and “Service Delivery” Topic 5: “Pricing and Breakeven Analysis” Part 1: Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific product or service, and the company pricing strategy, and use it to complete the “Marketing Plan Analysis and Presentation: Part 2 – Research Template.” Part 2: Create a 15-20 slide PowerPoint presentation that summarizes your marketing plan analysis based upon the research you have conducted. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company marketing objectives and business needs. Include a slide at the end of the presentation to cite your research sources. Company Background: Company name, vision, and mission. Company marketing objectives. Consumer Behavior: Describe the customer segments and target markets. Describe characteristics of the target markets that will affect product/service and pricing decisions. Describe how the company differentiates its product and positions its brand. Describe a consumer buying behavior model for this company and brand. Product or Service: Describe the product mix. Describe the product lines. Describe the service processes. Discuss physical evidence of service, service scape, and ambiance. Discuss the roles of company employees in service delivery. Price: Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented. Provide example of current company pricing strategies. Describe pricing tactics (discounts, etc.) that are used to drive short-term demand. General Requirements: Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style. Submit the “Marketing Plan Analysis and Presentation: Part 2 – Research Template” and PowerPoint presentation with speaker notes. While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.  You are not required to submit this assignment to LopesWrite. Benchmark Information This benchmark assignment assesses the following programmatic competencies: BS Accounting; BS Business Administration; BS Business Analytics; BS Business Information Systems; BS Business Management; BS Entrepreneurial Studies; BS Finance; BS Finance and Economics; BS Hospitality Management; BS Marketing and Advertising; BS Sports Management; BS Supply Chain and Logistics Management 2.1: Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.

Struggling to find relevant content? Order a custom essay on
Marketing Plan Analysis and Presentation
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with GPA Fix
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Literature
Thank you , this is perfect !
Customer 452795, May 15th, 2022
Nursing
Writer did an excellent job! Thank you.
Customer 452693, January 14th, 2022
Human Resources Management (HRM)
The paper was good but they writing the paper labeling me as a Registered Nurse and I have express this several time so o had to go in make corrections
Customer 452901, April 8th, 2024
Wellness
The skilled writer did a GREAT job!! Amazing .Thank you!
Customer 452547, June 16th, 2021
Wellness
The skilled writer did a GREAT job on assignment. There are a few details I will add, but overall very happy with their work. Thank you
Customer 452547, June 13th, 2021
Other
Excellent work, delivered ahead of schedule
Customer 452467, January 19th, 2024
Web programming
thank you so much. This was very helpful and I was able to understand the assignment better after seeing it completed.
Customer 452715, September 22nd, 2022
Nursing
They so amazing work!!
Customer 452707, January 29th, 2023
Human Resources Management (HRM)
Perfect
Customer 452701, August 15th, 2023
IT, Web
Great job on the paper.
Customer 452885, February 7th, 2023
Human Resources Management (HRM)
Thanks very much.
Customer 452701, July 26th, 2023
Nursing
Thank you to the writer and also thank you to the support team I got an A for the paper
Customer 452635, June 17th, 2022
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information