Marketing Perspective

Attached Files:  Financials Adv Prep Nflx FB PG 2019.pdf (5.131 MB)  Balance Sheet flexibility Jan 2016.doc (26 KB)  Business Model Definitions Nov 23 2016.docx (15.326 KB)  CMO Role and Responsibilities 2020.docx (16.131 KB)      1. Reading Assignment   a.    Chief Marketing Officer Role & Responsibilities – see attachment b.    Business Model Definitions – see attached Nov 23 2016 doc c.    Article Drexel “Balance Sheet Flexibility” – see attached Jan 2016.doc d.  Financials Adv Prep Nflx FB PG – see attached PDF contains Financial Data for Netflix, Facebook and Proctor & Gamble 2.    Questions for you as a Chief Marketing Officer of Netflix:   1.    Given your CMO responsibilities (per above), how do you impact the business model of Netflix?  Use the Attached e. “Financials Adv Prep Nflx FB PG” Page 1 of 7 to describe.   2.    Why is a healthy business model important?   3.    How would you financially determine the health of your company’s business model, if you only have 5 minutes?   4.    Why is balance sheet flexibility important?   5.    How would you financially determine your company’s balance sheet flexibility, if you only have 5 minutes? 6. This is an opportunity for a stronger comment evaluation.  By using the Syllabus page 9 Framework #9 BMH&F, try your best to apply BMH and Flexibility (F) analysis to the “Financials Adv Prep Nflx FB PG” for Netflix pages 2 & 3; Facebook pages 4 & 5 and Proctor & Gamble pages 6 & 7.

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