Market Share

The case study assignment for Module 7 draws on the following textbook case: Case 6: TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility, by Margaret A. Peteraf, Sean Zhand, and Meghan L. Cooney (page C-57) Read the case and then respond to the case questions given below. In addition to using the case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the TOMS website, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines. Note: For assistance with analyzing any financial data in this case, Table 4-1 (Key Financial Ratios: How to Calculate Them and What They Mean) in your textbook is a useful reference. Please limit your analysis to 4 pages (1000 to 1100 words), double-spaced. Students please note: Feel free to bring in any recent news or current events concerning this company into your answer. Case Questions Consider the expression “timing is everything” in relation to the building of the TOMS brand. Besides the influence of recovering economic conditions and the increased affluence of potential customers, what forces contributed most significantly to TOMS growth and market share? In your answer, consider the following: Which cultural/social concepts and/or norms influenced a potential buyer to purchase TOMS products? Detail the impact of your identified concept/norm on TOMS growth. Do you think that most businesses can successfully leverage the same cultural/social concepts and/or norms that TOMS did? Be descriptive in your response, and, if appropriate, identify a company/business that has put such principles to work to their advantage. Review the TOMS website (especially the section on “Impact”) and access the “Code of Business Practices via the link below. Of the elements of the Code, select three and review them in terms of ethical behavior and corporate social responsibility (CSR). Explain how they will affect customers, suppliers, employees, or society at large.      TOMS CODE OF BUSINESS PRACTICES Explain what is meant by the term sustainability. Describe actions, principles, and practices of TOMS that are consistent with sustainability. Also describe any of the practices or actions of TOMS that might fail to qualify as sustainable. In other words, provide relevant examples of both sides of sustainability at TOMS. TOMS Founder and CEO Blake Mycoskie identified a problem, synergized an approach for resolution, and created an infrastructure for execution. Mycoskie built his company on the promise of “One for One,” donating shoes on par with shoes purchased. Evaluate how well that slogan encapsulated Mycoski’s vision and corporate commitment. Be both specific and expansive in your response, providing examples to support your perspectives. For reference, see the linked article on Mycoskie’s recent reimagining of TOMS’ mission.      https://hbr.org/2016/01/the-founder-of-toms-on-reimagining-the-companys-mission TOMS is not the only company that employs CSR thinking to avoid producing a negative impact on society. Choose one of the following companies: Ford Motor Company Merck & Co. (pharmaceuticals) Burt’s Bees, Inc. (personal care products) The Bellagio Las Vegas (hotel/resort/casino) Yum! Brands (restaurants)    Conduct an Internet search of your selected company and determine its level of commitment to CSR. Write several paragraphs explaining what you found. [MO7.1, MO7.2, MO7.3]

Struggling to find relevant content? Order a custom essay on
Market Share
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with GPA Fix
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
ENVIRONMENT SCIENCE
great
Customer 452813, June 26th, 2022
Nursing
Not all sources were " American sources" as directed
Customer 452615, September 16th, 2021
Other
GREAT
Customer 452813, July 3rd, 2022
Application Letters
Well written essay, will definitely use this service in the future.
Customer 452773, April 14th, 2022
Other
GREAT
Customer 452813, June 20th, 2022
Other
AWESOME
Customer 452813, June 30th, 2022
Social Work and Human Services
Excellent
Customer 452587, July 28th, 2021
Nursing
Writer did an excellent job! Thank you.
Customer 452693, January 14th, 2022
Other
GOOD
Customer 452813, July 5th, 2022
Social Work and Human Services
Thank you
Customer 452559, July 2nd, 2021
Other
GREAT
Customer 452813, June 25th, 2022
Medicine
Thank you for the great services
Customer 452635, April 24th, 2022
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
error: Content is protected !!