Managing Financial Resources

Managing Financial resourcesYALLA MOMOS: EXPANSION DILEMMAS OF A SMALL BUSINESSRefer to the case study : Yalla Momos expansion dilemmas of a small business (pdf, page 1-5 only) and answer the below requirements. THE DILEMMAPART A : CVP ANALYSISGoel wanted to set up one more branch, despite the fact that sales at the Bur Dubai kiosk and the DubaiInternational city branch were not as strong as those at the Karama branch. Goel was worried about thenet revenue and felt that he should take a more structured approach to expansion. He was wondering ifhe should concentrate on the current business or open an additional restaurant? What if things will notturn out as he is expecting?His competitors were engaged in aggressive marketing and Goel knew he had to make a quick decision.The Dubai market was expanding, but the volatile nature of growth and the sheer number of competitorsmight eat into his profits. With these fears in mind, he knew that the present decision was going to becritical to the continued success of his business.

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