Magazine Assignments | Online Homework Help
April 14th, 2021
| 1. | In what might be the earliest example of media synergy, some of the first magazines in France were collections of works taken mostly from newspapers. | |
| A) | True | |
| B) | False | |
| 2. | The word magazine comes from the French term magasin, meaning “storehouse.” | |
| A) | True | |
| B) | False | |
Struggling to find relevant content? Order a custom essay on
Magazine Assignments | Online Homework Help
Let our experts save you the hassle
| 3. | The first magazines in America were edited for the working classes. | |
| A) | True | |
| B) | False | |
| 4. | The first colonial magazines published by Andrew Bradford and Benjamin Franklin enjoyed instant success and continued for several years. | |
| A) | True | |
| B) | False | |
| 5. | The first magazines primarily offered entertainment news and gossip. | |
| A) | True | |
| B) | False | |
| 6. | Specialized magazines were published in America throughout the nineteenth century. | |
| A) | True | |
| B) | False | |
| 7. | Some of the most influential magazines of the nineteenth century were targeted at women. | |
| A) | True | |
| B) | False | |
| 8. | By the end of the nineteenth century, some magazine prices actually went down—from thirty-five cents to ten cents. | |
| A) | True | |
| B) | False | |
| 9. | Production costs and reduced distribution forced magazine publishers to raise magazine prices. | |
| A) | True | |
| B) | False | |
| 10. | President Theodore Roosevelt criticized magazine journalists who exposed corruption in government and business by calling them muckrakers. | |
| A) | True | |
| B) | False | |
| 11. | Muckraking journalists exposed corruption and abuses in the oil, meatpacking, and patent medicine industries. | |
| A) | True | |
| B) | False | |
| 12. | The Saturday Evening Post continued the muckraking tradition—especially by criticizing business corruption—into the 1920s. | |
| A) | True | |
| B) | False | |
| 13. | For many years Reader’s Digest was the most popular magazine in the world. | |
| A) | True | |
| B) | False | |
| 14. | Life magazine was able to compete with the popular radio programs of the 1930s and 1940s by running popular fiction, first-person news reports, and other text-based features. | |
| A) | True | |
| B) | False | |
| 15. | Collier’s and Woman’s Home Companion failed in the 1950s because of poor management. | |
| A) | True | |
| B) | False | |
| 16. | TV Guide succeeded, in part, because it was readily available at the nation’s supermarket checkout lines. | |
| A) | True | |
| B) | False | |
| 17. | In a desperate attempt to compete with television in the late 1960s, the Saturday Evening Post and Life cut their cover prices and thereby increased circulation by millions of copies. | |
| A) | True | |
| B) | False | |
| 18. | Women’s magazines, such as Good Housekeeping and Woman’s Day, survived the competition for ad dollars better than magazines like Life and Look. | |
| A) | True | |
| B) | False | |
| 19. | The magazine industry continues to shun the Internet because of its threat to printed journals. | |
| A) | True | |
| B) | False | |
| 20. | Webzines such as Salon and Slate have opened new doors for online journalism. | |
| A) | True | |
| B) | False | |
| 21. | Specialized magazines outside the mainstream publish information and viewpoints for readers not served by other media channels. | |
| A) | True | |
| B) | False | |
| 22. | Until Playboy entered the marketplace, most large-circulation magazines were targeted at women. | |
| A) | True | |
| B) | False | |
| 23. | To avoid offending readers, Sports Illustrated does not publish investigative articles. | |
| A) | True | |
| B) | False | |
| 24. | To create new interest in the magazine, Playboy announced it would no longer publish nude photos beginning in 2016. | |
| A) | True | |
| B) | False | |
| 25. | The AARP Bulletin and AARP The Magazine have the largest circulations of any U.S. magazines. | |
| A) | True | |
| B) | False | |
| 26. | The New Yorker was the first city magazine aimed at a national upscale audience. | |
| A) | True | |
| B) | False | |
| 27. | Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. | |
| A) | True | |
| B) | False | |
| 28. | The circulation of tabloid newspapers such as the National Enquirer declined after their peak in the 1980s. | |
| A) | True | |
| B) | False | |
| 29. | The average magazine contains about 45 percent ad copy and 55 percent editorial material. | |
| A) | True | |
| B) | False | |
| 30. | The Web and App formats give magazines unlimited space and the ability to do things that are impossible in the print versions. | |
| A) | True | |
| B) | False | |
| 31. | Magazines survived the coming of television in part by developing demographic and regional editions. | |
| A) | True | |
| B) | False | |
| 32. | Demographic editions of national magazines are able to charge higher rates for advertising. | |
| A) | True | |
| B) | False | |
| 33. | Split-run editions allow national magazines to tailor ads to different geographic areas. | |
| A) | True | |
| B) | False | |
| 34. | Demographic editions of national magazines are tailored to the interests of different geographic areas. | |
| A) | True | |
| B) | False | |
| 35. | Almost all magazines offer 25 to 50 percent discounts from their rate cards to advertisers. | |
| A) | True | |
| B) | False | |
| 36. | The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions. | |
| A) | True | |
| B) | False | |
| 37. | Evergreen magazine subscriptions are those that are automatically renewed on the subscriber’s credit card. | |
| A) | True | |
| B) | False | |
| 38. | By 2015, digital distribution accounted for about 60 percent of the magazine audience. | |
| A) | True | |
| B) | False | |
| 39. | Large companies are increasingly beginning to dominate the magazine business. | |
| A) | True | |
| B) | False | |
| 40. | Alternative magazines such as the Progressive and the National Review have historically defined themselves in terms of gender and race. | |
| A) | True | |
| B) | False | |
| 41. | Zines are usually noncommercial, small-circulation magazine projects self-published by individuals. | |
| A) | True | |
| B) | False | |
| 42. | With so many specialized magazines appealing to distinct groups, magazines today don’t have as strong a role in creating a sense of national identity. | |
| A) | True | |
| B) | False | |
| 43. | Early European magazines were oriented toward _____. | |
| A) | broad political commentary | |
| B) | discussions of women’s issues | |
| C) | medical and health advice | |
| D) | hunting and fishing tips | |
| E) | recent news | |
| 44. | Which of the following statements about colonial American magazines is true? | |
| A) | George Washington, Alexander Hamilton, John Hancock, Paul Revere, and Benjamin Franklin all had work published in these magazines. | |
| B) | Circulation was relatively small and typically limited to politicians, the educated, and merchant classes. | |
| C) | Some magazines helped rally the colonies against British rule. | |
| D) | The very first colonial magazines had difficulty catching on. | |
| E) | Athe options are correct. | |
| 45. | In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience, called _____. | |
| A) | Godey’s Ladies Book | |
| B) | Harper’s | |
| C) | Youth’s Companion | |
| D) | Ladies’ Magazine | |
| E) | Ladies’ Home Journal | |
| 46. | What factor had an effect on the dramatic growth in magazine circulation around the end of the nineteenth century? | |
| A) | Cheaper postal rates | |
| B) | Advances in mass-production printing | |
| C) | Lower cover price | |
| D) | Dramatic growth of drugstores and dime stores | |
| E) | All of the options are correct. | |
| 47. | Who wrote History of the Standard Oil Company, first serialized in McClure’s magazine? | |
| A) | Ida Tarbell | |
| B) | Upton Sinclair | |
| C) | Joseph Pulitzer | |
| D) | Nellie Bly | |
| E) | Frederick Douglass | |
| 48. | The term muckraker _____. | |
| A) | was coined by President Theodore Roosevelt because he was angry with negative reporting | |
| B) | described investigative reporters who only wrote about American institutions in a positive light | |
| C) | was seen as an insult by leading investigative reporters | |
| D) | described reporters who wanted to write in the simplistic and conventional style of newspaper journalism | |
| E) | None of the options are correct. | |
| 49. | Who wrote The Jungle, a fictional account of Chicago’s meatpacking industry? | |
| A) | Lincoln Steffens | |
| B) | Ida Tarbell | |
| C) | Tim Allen | |
| D) | Upton Sinclair | |
| E) | Frank Norris | |
| 50. | Which of the following is not a result of muckraking journalism in magazines around the start of the twentieth century? | |
| A) | Antitrust laws for increased government oversight of business | |
| B) | The creation of government oversight of food and drugs | |
| C) | A progressive income tax | |
| D) | The direct election of U.S. senators | |
| E) | A drop in attention paid to the plight of immigrants in big cities | |
| 51. | One of Cyrus Curtis’s strategies for reinvigorating the Saturday Evening Post was to _____. | |
| A) | appeal to farmers | |
| B) | romanticize American virtues through images like Norman Rockwell paintings | |
| C) | denigrate American values | |
| D) | continue the muckraking tradition | |
| E) | publish risqué pictures | |
| 52. | Which magazine was the foremost outlet for photojournalism in the mid-twentieth century? | |
| A) | Life | |
| B) | The North American Review | |
| C) | The Nation | |
| D) | The Saturday Evening Post | |
| E) | Harper’s | |
| 53. | Which of the following statements about general-interest magazines is false? | |
| A) | They became popular starting in the mid-to-late-nineteenth century. | |
| B) | With one or two exceptions, they had mostly gone out of business by about 1910. | |
| C) | Television played a big role in signaling the demise of general-interest magazines. | |
| D) | Photojournalism was a key aspect of general-interest magazines. | |
| E) | None of the options are correct. | |
| 54. | One of the reasons for TV Guide’s popularity was that _____. | |
| A) | its first issue featured Elvis | |
| B) | it offered lurid commentary about TV stars | |
| C) | it was initially free | |
| D) | many newspapers hadn’t yet started publishing TV listings | |
| E) | All of the options are correct. | |
| 55. | Media baron Rupert Murdoch bought TV Guide in 1988 because _____. | |
| A) | it was one of the world’s most profitable magazines | |
| B) | he wanted to ensure that programs for his Fox network would be listed | |
| C) | he wanted to change the magazine’s liberal editorial policy | |
| D) | he enjoyed reading the magazine | |
| E) | he was afraid it would go out of business without him | |
| 56. | Which of the following is not a reason Life and Look magazines went out of business in the early 1970s? | |
| A) | Their paid circulation had plummeted, with the magazines falling out of the Top 10 magazines in the nation. | |
| B) | Advertisers were shifting their money toward television. | |
| C) | Postage rates had increased for oversized magazines. | |
| D) | They had relatively small supermarket sales. | |
| E) | They were being sold for far less than the cost of production. | |
| 57. | Which of the following was designed as a general-interest or mass audience magazine? | |
| A) | The Saturday Evening Post | |
| B) | Reader’s Digest | |
| C) | Time | |
| D) | People | |
| E) | All of the options are correct. | |
| 58. | Which popular magazine was launched in 1974 by Time Inc.? | |
| A) | Sports Illustrated | |
| B) | The Saturday Evening Post | |
| C) | People | |
| D) | Life | |
| E) | TV Guide | |
| 59. | An example of a magazine that was conceived as online-only is _____. | |
| A) | Time | |
| B) | TV Guide | |
| C) | Wired | |
| D) | Entertainment Weekly | |
| E) | Slate | |
| 60. | Launched in 2009 by MSN and BermanBraun, _____ is a leading online entertainment magazine. | |
| A) | Entertainment Weekly | |
| B) | Wired | |
| C) | Wonderwall | |
| D) | Salon | |
| E) | Slate | |
| 61. | Claiming over 25 million unique monthly visitors, _____ is currently the leading online magazine. | |
| A) | Salon | |
| B) | Slate | |
| C) | Wonderwall | |
| D) | Wired.com | |
| E) | Elle Girl | |
| 62. | Which of the following statements about the relationship between magazines and the Internet is false? | |
| A) | The Internet was initially seen as a medium that would kill print magazines. | |
| B) | Some print magazines that have folded are finding new life on the Internet. | |
| C) | Online-only magazines have gained journalistic credibility. | |
| D) | The Internet gives magazines the ability to do things that they couldn’t do in print. | |
| E) | The Internet is still widely considered to be putting the final nails into the coffin of print magazines. | |
| 63. | An example of the way in which an online magazine might be different from a print magazine is to _____. | |
| A) | feature interactive 3-D models | |
| B) | allow readers to click on an item on a digital page and be taken to an online store where they can purchase it | |
| C) | feature video and audio | |
| D) | use an innovative layout that is only possible online | |
| E) | All of the options are correct. | |
| 64. | Online-only and online versions of magazines are _____. | |
| A) | having trouble attracting an audience | |
| B) | more expensive to produce and distribute compared to printed versions | |
| C) | able to add interactive components to their articles | |
| D) | struggling with space limitations in the online format | |
| E) | All of the options are correct. | |
| 65. | Which of the following is an example of a consumer magazine? | |
| A) | Progressive Grocer | |
| B) | Dakota Farmer | |
| C) | Dairy Herd Management | |
| D) | Advertising Age | |
| E) | O: The Oprah Magazine | |
| 66. | Hugh Hefner’s Playboy magazine became an instant success in 1953, thanks in part to _____. | |
| A) | an expensive TV ad campaign | |
| B) | sending free copies to one million male college students | |
| C) | articles that criticized divorced and working women | |
| D) | a nude calendar foldout of Marilyn Monroe | |
| E) | insightful feminist articles | |
| 67. | Which of the following is true about the magazine Sports Illustrated? | |
| A) | It is an example of a general-interest magazine. | |
| B) | It is never criticized for its annual swimsuit edition. | |
| C) | It is never credited with major investigative reporting. | |
| D) | It was originally aimed at well-educated, middle-class men. | |
| E) | It originally promoted its content as “humanized geography.” | |
| 68. | The top children’s magazine in 2014 was _____. | |
| A) | Ranger Rick | |
| B) | Maxim | |
| C) | Boy’s Life | |
| D) | Highlights for Children | |
| E) | Youth’s Companion | |
| 69. | Of the following magazines, which has the largest circulation in the United States? | |
| A) | Maxim | |
| B) | AARP The Magazine | |
| C) | Time | |
| D) | Reader’s Digest | |
| E) | TV Guide | |
| 70. | Among magazines that target audiences by age, the most dramatic recent success has come from those aimed at _____. | |
| A) | children | |
| B) | tweens | |
| C) | young adults | |
| D) | adults over fifty | |
| E) | thirty- to forty-year-olds | |
| 71. | Which of the following is true about minority-targeted magazines? | |
| A) | They have a history dating back to before the Civil War, with titles like Emancipator and Reformer. | |
| B) | They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony. | |
| C) | Minority-targeted magazines cover only racial minorities. | |
| D) | They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then. | |
| E) | Most of them started up as Webzines in the last ten years. | |
| 72. | The bilingual magazine _____ is the most successful English-language publication for Hispanic women. | |
| A) | Latina | |
| B) | Essence | |
| C) | Vanidades | |
| D) | ESPN Deportes | |
| E) | None of the options are correct. | |
| 73. | Within the magazine publishing industry, the department that usually produces the nonadvertising content of a magazine is known as the _____. | |
| A) | advertising and sales department | |
| B) | production and technology department | |
| C) | editorial department | |
| D) | circulation and distribution department | |
| E) | table of contents department | |
| 74. | A magazine’s rate card lists _____. | |
| A) | what it costs to advertise in the magazine | |
| B) | how often the magazine is published | |
| C) | the price of a one-, two-, or three-year subscription | |
| D) | how much the magazine pays its freelance writers | |
| E) | None of the options are correct. | |
| 75. | Advertisers frequently pressure magazines to publish _____. | |
| A) | gatefold covers | |
| B) | more complimentary copy | |
| C) | investigative stories | |
| D) | color photos | |
| E) | more often | |
| 76. | A national magazine with regional editions _____. | |
| A) | tailors ads to different age groups | |
| B) | contains different stories for different geographic regions | |
| C) | relies solely on subscription sales | |
| D) | relies solely on newsstand sales | |
| E) | sends special editorial content to readers with high incomes | |
| 77. | Split-run editions are _____. | |
| A) | magazines that publish two issues a month | |
| B) | a new ownership strategy—such as when Bertelsmann bought Random House | |
| C) | magazines that have ads that are tailored for geographic areas | |
| D) | national magazines that tailor their content for specific groups of readers | |
| E) | None of the options are correct. | |
| 78. | A main purpose of split-run and demographic editions of magazines is to _____. | |
| A) | move the magazine industry back to more general-interest publications | |
| B) | make sure that local and regional companies are cut off from advertising in nationally distributed magazines | |
| C) | create fewer places for advertisers to spend their money | |
| D) | attract more targeted advertisers and compete with television advertising | |
| E) | None of the options are correct. | |
| 79. | Within the magazine publishing industry, the department that typically monitors single-copy and subscription sales is known as the _____. | |
| A) | advertising and sales department | |
| B) | circulation and distribution department | |
| C) | table of contents department | |
| D) | editorial department | |
| E) | production and technology department | |
| 80. | In terms of ownership structure and business models, the magazine industry has the most in common with which other form of mass media? | |
| A) | Book publishing | |
| B) | The recording industry | |
| C) | The Internet | |
| D) | Movies | |
| E) | Cable television | |
| 81. | Which of the following statements about Linux software is true? | |
| A) | Exposing government corruption | |
| B) | Transforming the United States from a producer society to a consumer society | |
| C) | Forcing change in powerful institutions | |
| D) | Giving a voice to ordinary American citizens | |
| E) | None of the options are correct. | |
| 82. | A style of early-twentieth-century investigative journalism, ______________________ refers to reporters crawling around in society’s muck to uncover a story. |
| 83. | A type of magazine that addresses a wide variety of topics, ______________________ magazines are aimed at a broad national audience. |
| 84. | Salon is an example of a ______________________, a magazine that appears exclusively online. |
| 85. | ______________________ typically publish human-interest stories, celebrity gossip, and crime stories that push the limits of decency and credibility. |
| 86. | Editions of national magazines whose advertising is tailored to subscribers and readers according to occupation, class, and zip-code address are ______________________ editions. |
| 87. | ______________________ subscriptions automatically renew on a credit card account unless subscribers request that the automatic renewal be stopped. |
| 88. | The ____ championed women’s property rights. |
| 89. | ____ published the work of writers such as Emerson, Thoreau, and Twain. |
| 90. | ____ is the longest-running magazine in U.S. history. |
| 91. | ____ pioneered the national political magazine format. |
| 92. | _____ took on the Standard Oil Company. |
| 93. | _____ investigated patent medicines. |
| 94. | _____ investigated Chicago’s meatpacking industry in The Jungle. |
| 95. | _____ targeted urban problems. |
| 96. | In _____, ads in national magazines are tailored for geographic areas. |
| 97. | In _____, unique versions of magazines can be sent to specific subscriber groups. |
| 98. | _____ are magazines created exclusively for online readers. |
| 99. | Explain the role of early magazines in America’s political and social shift from British colony to independent nation. |
| 100. | What are the typical characteristics of a general-interest magazine? What types of content would you expect to see in such a magazine? |
| 101. | What role did magazines play in social reform in the late nineteenth and early twentieth centuries? |
| 102. | When and why did some of the major general-interest magazines fail? |
| 103. | What are some of the advantages that online versions of magazines have over print versions? |
| 104. | How are some online-only magazines trying to reinvent the idea of a magazine? |
| 105. | In what ways do magazines serve democratic ideals? |
| 106. | Why is the muckraking spirit—so important at the turn of the twentieth century in popular magazines—generally missing from magazines today? |
| 107. | Imagine you are the marketing director of your favorite magazine. What would you do to increase circulation? |
| 108. | Do your favorite magazines define you primarily as a consumer or as a citizen? Do you think magazines have a responsibility to educate their readers as both? Why or why not? |
Answer Key
| 1. | A |
| 2. | A |
| 3. | B |
| 4. | B |
| 5. | B |
| 6. | A |
| 7. | A |
| 8. | A |
| 9. | B |
| 10. | A |
| 11. | A |
| 12. | B |
| 13. | A |
| 14. | B |
| 15. | B |
| 16. | A |
| 17. | B |
| 18. | A |
| 19. | B |
| 20. | A |
| 21. | A |
| 22. | A |
| 23. | B |
| 24. | A |
| 25. | A |
| 26. | A |
| 27. | A |
| 28. | A |
| 29. | A |
| 30. | A |
| 31. | A |
| 32. | B |
| 33. | A |
| 34. | B |
| 35. | A |
| 36. | B |
| 37. | A |
| 38. | A |
| 39. | A |
| 40. | B |
| 41. | A |
| 42. | A |
| 43. | A |
| 44. | E |
| 45. | D |
| 46. | E |
| 47. | A |
| 48. | A |
| 49. | D |
| 50. | E |
| 51. | B |
| 52. | A |
| 53. | B |
| 54. | D |
| 55. | B |
| 56. | A |
| 57. | E |
| 58. | C |
| 59. | E |
| 60. | C |
| 61. | B |
| 62. | E |
| 63. | E |
| 64. | C |
| 65. | E |
| 66. | D |
| 67. | D |
| 68. | D |
| 69. | B |
| 70. | D |
| 71. | A |
| 72. | A |
| 73. | C |
| 74. | A |
| 75. | B |
| 76. | B |
| 77. | C |
| 78. | D |
| 79. | B |
| 80. | E |
| 81. | B |
| 82. | muckraking |
| 83. | general-interest |
| 84. | Webzine |
| 85. | Supermarket tabloids |
| 86. | demographic |
| 87. | Evergreen |
| 88. | Godey’s Lady Book |
| 89. | The North American Review |
| 90. | The Saturday Evening Post |
| 91. | The Nation |
| 92. | Ida Tarbell |
| 93. | Colliers |
| 94. | Upton Sinclair |
| 95. | Lincoln Steffens |
| 96. | split-run editions |
| 97. | demographic editions |
| 98. | Webzines |
