Introduction, growth, maturity, and declineevery product has a life cycle story waiting to be told. In this interactive activity, youre going to document the story of a product that has progressed through the four product life cycle stages.Do a web searc for dead brands or product fadsPick a service brand and using it as an example, explain how services differ from goods and discuss whether services go through a life cyle.—Discuss the product, place, price, and advertisement strategy for each phase of the life cycle you find. Include analysis of the 4Ps strategy. Identidy key events that mark the start and end of each phase.
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