Kellogg

Kellogg’s released two new products in 2020: Mermaid Waffles and Unicorn Waffles: https://www.bestproducts.com/lifestyle/a33564605/kelloggs-unicorn-and-mermaid-waffles/. You have been tasked with creating an IMC campaign for the new products. Create a PowerPoint presentation and include the following: Set 1-2 goals Choose your campaign theme (i.e. consistent/central message) Identify your target audience Decide how you will share your message (i.e. elements from the promotional mix) Provide one example from your IMC campaign (i.e. in-store promotion, commercial, print ad, social ad, radio spot, etc.) For more information on Kellogg read this: https://en.wikipedia.org/wiki/Kellogg%27s