[Get Solution] Introduction to Marketing

N1067 Introduction to MarketingAssessment Period: August 2020 (A4)Duration: 24 hour Take Away PaperCandidates must attempt TWO questionsAll questions are equally weightedInstructions:1) The paper will be available from: 10am BST on Friday 28th August.2) The deadline for submitting the exam is: 10am BST on Saturday 29th August.3) The exam is individual work, carried out upholding the values of academic integrity.4) You are expected to spend approximately 8 hours on this paper.5) The material to be used to answer the questions can be found in the Introduction to Marketing lectures (and slides), workshop slides and the core textbook as well as reputable marketing journals and textbooks.6) Answers should be typed on this exam paper, removing the questions that you have not chosen to answer.7) You should write approximately 1,000 – 1,400 words per answer, using multiple headings and subheadings. Reference your work using the Harvard referencing system and include a brief bibliography for each answer. The bibliography is excluded from the word count.8) Please submit either a MS Word or PDF copy of your answers as a single document using the appropriate link on Canvas. Please note: you should not submit a ‘pages’ file.9) To ensure your anonymity in this assessment, please do not write your name anywhere in the final submitted document.10) To address any queries related to the text of the exam, contact the School Office by email at [email protected] between 10:00am – 12:00pm BST on the day the TAP is released. Only queries received during this time will be looked at.• Please only use the email address above and do not contact the convenor directly. This is to replicate as best as possible the examination setting and to guarantee fairness to everyone. Responses will be made available to all students at the same time via the Announcements page on the module Canvas site. • In the unlikely event that the query has not been answered by 2:00pm BST, the query will go unanswered. This is to maintain consistency and fairness across all modules. Please therefore remember to check the Announcements page for any important updates. • If you wish to ensure your question is addressed, please make sure to read all questions through thoroughly as soon as the TAP is released so that you can submit any questions during the 10:00am – 12:00pm BST query window.If you experience IT issues, you will need to send a screenshot of your issue and submit it to IT via their help system: http://www.sussex.ac.uk/its/help.Late submission of this assessment is not permitted. If you are unable to submit the assignment due to a sudden and unforeseen situation, please check guidance on Exceptional Circumstances.Please answer TWO questions, and write your answers as essays / reports.Your tutors will not respond to questions about exam topics during the period the exam is ‘live’.1. You are the marketing director of a small business selling second-hand cars. Analyse the relevance of each of the elements of the marketing mix (7Ps) to your business, giving examples relevant to a geographic market of your choice.2. Analyse the ways that the characteristics of services (as identified by Brassington and Pettitt) affect the marketing of services using examples of a service and geographic market of your choice. (Please note: you may not select a hotel as your service)3. You are the marketing director of luxury car maker Aston Martin. How does an understanding of the product onion (as originally described by Kolter and then enhanced by Brassington & Pettitt) help with the marketing of your products?4. You are launching a new top-of-the-range foldable smartphone in the UK to compete against Apple’s iPhone. Recommend distribution and pricing strategies, justifying the choices you make.5. You are responsible for all external and internal communications at McDonald’s. For a geographic market of your choice: map the main stakeholder groups and outline a communications strategy which explains and justifies your use of the marketing communications mix.6. You are the UK marketing director for an up-market London department store such as Harrods. Which of Michael E. Porter’s three ‘generic strategies’ from his 1985 paper ‘Creating and Sustaining Superior Performance’ might you be following? Please justify your answer with examples of actions Harrods might be taking.ND OF PAPER

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