Arial single space report. The assignment is aimed at providing you with an understanding of the role of marketing in an organisation and how marketing relates to the other departments in the business. You will also produce a marketing plan for an organisation and compare the elements of the marketing mix. Learning Outcomes (LO) LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation. LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. LO3 Develop and evaluate a basic marketing plan.
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