Hierarchical Clustering
July 12th, 2022
Using hierarchical clustering on all seven variables, experiment with using complete linkage and group average linkage as the clustering method. Normalize the values of the input variables. Recommend a set of customer profiles (clusters). Describe these clusters according to their average characteristics. Why might hierarchical clustering not be a good method to use for these seven variables? For more information on Hierarchical Clustering read this: https://en.wikipedia.org/wiki/Hierarchical_clustering
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