Global Marketing & Supply Chains

1- A mid-size tech company has created a great new product that allows for seamless, instantaneous, and secure data transfer via mobile handsets. Should the company attempt a global launch or enter new markets country by country? Explain the reasons for your recommendation. 2- You work for a company that makes educational toys and sells directly to teachers but also directly to parents. In early September, you learn that, due to a pending strike in Los Angeles, your shipment, due to leave Singapore next month, is likely to be delayed. What steps can you take to cut down on your losses during one of your main selling seasons, the run-up to Christmas? Create a crisis action plan for the business.