Fundamental Marketing Strategy

Author: Client Uploads

March 4th, 2021

Complete part 2 of the business plan to include Market Opportunity For help in completing this section, check SBM:pp. 93-95, 276-278. 1. What is the expected size and growth rate of your market? 2. What is your fundamental marketing strategy? Cost leadership. Differentiation. Focus. 3. What relevant industry trends should your investors know about, early in this plan?

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