Food and Beverage Marketing

You are to pick one of the three specified category examples below and evaluate the merit of opening a food and beverage concept within that category in Greater Melbourne Australia. This should be presented in report format to a client with recommendations.  The three categories are; • Ethnic restaurant • Café • Fast-paced casual dining (with an emphasis on dining out/take away)  To help you meet these requirements you should; Use government, industry, academic, and your own business research to critically evaluate your selected category which will in turn help to develop the required market insight essential to supporting a proposed future food and beverage concept in the next assessment task.  Your critical analysis should ensure that you consider the potential market opportunities and challenges of the sector. This will include but is not limited to: • An outline of your chosen category • A SWOT analysis of your chosen category • An outline of typical target audiences – what do they want, need, desire? •  The challenges and opportunities within your chosen category regarding typical:  o Locations  o Kitchen setups  o FOH setups  o Menu implementation  o Service implementation  o Staffing requirements  o Procurement requirements

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