Overview: In this assignment, you will explore the international marketing of a U.S. restaurant. You will explain how the company addressed the socioculture, political, legal, and ethical challenges in any of the countries in which it operates. Instructions: Choose a favorite restaurant that operates internationally. McDonalds, Subway, Dunkin Donuts, Kentucky Fried Chicken, IHOP, or Applebees all operate in multiple countries or you can choose a different restaurant that you know operates outside of the U.S. Referencing any non-U.S. country in which the company operates, explain the challenges that the company faced in the areas below. For example, if you chose McDonalds, you can address sociocultural challenges they faced in India and political challenges they faced in Russia; the countries can be different while the company remains the same. o Socioculture ? Regional tastes affecting the menu. Include a link or image of the menu reflecting how the company addressed the local tastes of the region. ? Cultural etiquette, customs, and protocols o Political ? Local, regional, or national political considerations o Legal ? Laws or legal customs different from those in the U.S. o Ethical ? Environmental issues ? Safety standards ? Workplace conditions and policies Requirements: ? ? ? APA format using the template you created in CIS112. o Times New Roman, 12 pt font o Double-spaced o Normal margins 500-750 word count, excluding the title and reference pages. Include at least 2 references used to find the information. For each reference on your references page, provide the following: o Author o Title o URL For example: Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write. Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical, volume number(issue number if available). Retrieved from http://www.someaddress.com/full/url/
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