[Get Solution] Event in an Organization’s History

Many marketers succeed because of the ability to recognize unexpected success.  Every organization has a story of how an “unexpected success” changed the direction of the firm.  Assignment: Describe an unexpected success in your life or in the life of an organization you wish to analyze.  Often unexpected success leads to innovation.  In a short paragraph demonstrate an example of unexpected success in your personal life or from some event in an organization’s history.  Then, show how it led to innovation. Example: •       Example: German Chemist, Alfred Einkorn introduced Novocain in 1905 as a non-addictive substitute for cocaine in battlefield analgesic applications.  Einkorn was researching an easy-to-use and safe local anesthesia to use on soldiers during wartime. He refined the chemical procaine until it was more effective, and named the new product Novocain.  •       Unexpected success (failure): Novocain never became popular for military use; however, it did become popular as an anesthetic among dentists (an unexpected success).  This led to innovation in dental anesthesia.  •       Unexpected success is the first source of innovation