[Get Solution] Employer Brands

Scenario Alley, an HR Pro at CapraTek, laughed, realizing that Molly did not know about CapraTek’s many charitable works.  “CapraTek has many divisions! I know you work in public affairs, and maybe what the company does in IT research may not seem to be the kind of contribution to society you were hoping to make. However, one of CapraTek’s divisions is committed to the development of orphan medications. Do you know what those are?” “No,” Molly replied slowly. “Not really. Honestly, Alley, I do not think there is much information on the pharmaceutical part of the company in the public domain.” “Well, there are diseases called ‘orphan diseases’. They are called that because they either affect 200,000 or fewer people worldwide or the disease is common but ignored because it is far more prevalent in the developing world.  It is not profitable to create medications to treat or cure these diseases because so few people have them or the people who have common diseases like malaria and tuberculosis are poor.  I am not sure if you know this, but it can cost upwards of 2 billion dollars to develop a single drug, and some of those do not make it through FDA trials.  CapraTek, though, researches treatments for orphan diseases, and we forgo profits. This is something the company does to improve society through better health.  We work along with two other companies, sharing the burden of finding cures and treatments, and I think it is pretty wonderful.” “Alley, I had no idea. Robert, what about you?” “Nope, not a clue,” replied Robert. “Molly, if people in CapraTek’s public affairs office do not know about this, then I guess nobody does. Maybe your job is a little more important than you thought! As a public affairs pro and future HR pro, what do you recommend we do to get this aspect of who we are and what we do into the media?” Your Challenge As a member of the CapraTek HR team, you have been tasked to write a 3–4-page internal memo about employer branding and how it can benefit organizations like CapraTek. You will submit to the internal memo to the company leadership team in order to recommend the changes that you would like to make to the CapraTek career website. Instructions Read the Maurer article and review the Google careers website. Maurer, R. (2019). Despite worker complaints, Google is still world’s most reputable employer. HRNews. Look for information about corporate culture, benefits and compensation, social responsibility, and career development.  How would you assess their brand as a candidate? Select two more corporations to review their career websites for comparison. Select other tech companies of similar size—such as Facebook and large tech companies—and look for the same characteristics as the Google site. Write a 3–4-page internal memo about employer branding and how it can benefit the organization. Include the following in your memo: To, From, Internal Memo: Employer Branding, Date. Follow a format similar to a normal paper, including an introduction, conclusion, and the following elements: Describe the overview of employer branding concept and its benefits to an individual employee and to the organization. What is “brand?” What is the impact of branding on potential employees? How can recruiters use the employer’s brand to attract people? How does employer branding influence strategic retention? Analyze the 3 most influential features to include on a company career website: benefits, compensation, culture, social responsibility, or career development. Give examples of how each feature can be done well based on your website reviews. Describe what kind of branding and recruitment would attract you as a career candidate. Explain best practices for responding to negative reviews on social media about an organization’s employer brand.

Struggling to find relevant content? Order a custom essay on
[Get Solution] Employer Brands
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with GPA Fix
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Human Resources Management (HRM)
Thanks for the paper.
Customer 452701, September 15th, 2023
Social Work and Human Services
Excellent Work!
Customer 452587, September 16th, 2021
IT, Web
Did an excellent job with the body of the paper and staying on the topic.
Customer 452885, October 27th, 2022
Other
I appreciate your work. Thank you????
Customer 452949, September 15th, 2023
Other
great
Customer 452813, June 30th, 2022
Technology
Great job on the paper!
Customer 452885, December 14th, 2022
Financial Statement Analysis
Thanks for the help
Customer 452821, March 10th, 2023
Criminal Justice
Impressive! Will be using the service again.
Customer 452485, December 5th, 2021
Career Development
Beautiful job
Customer 452901, April 16th, 2024
Other
good
Customer 452813, June 30th, 2022
IT, Web
Paper was great and accomplished everything I needed.
Customer 452885, October 27th, 2022
Nursing
Got my assignment early and well written. Thank you.
Customer 452707, January 18th, 2025
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information