[Get Solution] Elements of Integrated Marketing Communications

Purpose of this assignment:  To help you think through the real meaning and the elements of Integrated Marketing Communications (IMC) and why it is essential for brand promotional success.  BACKGROUND: When this IMC concept was first developed in academic marketing circles, it focused on “not putting your eggs all in one basket”.  It meant if you do television advertising, make sure you also use another medium, like print and/or audio.  The theory was that people become aware, interested and will take action if you reach them through different senses.  The choice is yours which combination to pick, but the key is that the message is consistent. The idea is that the billboard or direct mail or print ad in a magazine should support your streaming or pop up or television or radio ads.  Consistency and continuity are the keys to success. You have been assigned to read Chapters 1  PROMO 2 textbook.  You have read about Brands and Positioning and Segmenting and the vastness of Internet communication possibilities.  With that as a background, re-read the first two pages of Chapter 1 in your PROMO 2 textbook.  Things are different today, right?  Consumers seek the information they want in a variety of ways.  They don’t just sit back and wait for information that companies decide to send them.  They are exposed to that, but mostly they go seek it. The book: https://drive.google.com/file/d/14-zjpt8uIsHHwonYBWpDfpIxtVaFxerI/view?usp=sharing Assignment Instructions: Answer thoughtfully and thoroughly. In single-spaced, you should collectively recreate your version of paragraph one in Chapter 1 of the textbook.  That means describe products and services that interest everyone on your team.  Now write a story about the many marketing communications, ads, blogs, influencers that find you, and you actually seek yourselves.    Use a combination of current products and your own real-life examples as analogies to explain your understanding of IMC.   Be specific.   What do you as the targeted customer want or need?  How do companies go about getting that information to you in this digital age? How do you go about finding the pre-buying information you need in this digital age?  Also, reflect on the ads and texts and intrusions into your life that you get about products and services that have absolutely no interest to you (at least right now at this stage of your life).   You can each do a story of your own personal experiences with IMC if you want to approach it that way.

Struggling to find relevant content? Order a custom essay on
[Get Solution] Elements of Integrated Marketing Communications
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with GPA Fix
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
English 101
thank you
Customer 452483, February 27th, 2021
Psychology
Excellent!!!!
Customer 452587, July 28th, 2021
Philosophy
The paper is great. Will definitely use again.
Customer 452773, May 24th, 2022
Social Work and Human Services
Thank You! Great Work!
Customer 452587, September 14th, 2021
Other
GOOD
Customer 452813, July 5th, 2022
Education
Thank you so much for your help so I do not go insane from trying to do this. I have 2 more courses to do. Probably will be using you again.
Customer 452675, November 28th, 2021
Nursing
Everything was done thoroughly and with care. Awesome job!!!
Customer 452453, April 10th, 2021
Human Resources Management (HRM)
Thanks for your assistance and promptness.
Customer 452701, November 1st, 2022
Nursing
Always on time and a life saver for sure!!!!!!!!!!!!
Customer 452453, October 22nd, 2021
IT, Web
Don did an excellent job!!!
Customer 452885, January 25th, 2023
Mental Wellness
The skilled writer did a good job. I will add a few more details. Thank you, great job...
Customer 452547, June 17th, 2021
Classic English Literature
Nicely done. Ty. Worth every penny.
Customer 452455, June 6th, 2021
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
error: Content is protected !!

Save More. Score Better. Use coupon code SPECIAL for a 15%discount