E-Commerce Startup Proposal
This is an e-commerce class assignment. Use the instructions below to create a proposal for the fictional e-commerce startup business: “MyPark” – a mobile app that allows drivers to find available parking spaces and book them. please follow the below instructions for the proposal Part 1: Review section 4.5 (starting on pg 292) of the textbook and discuss the various e-commerce payment systems (online credit card, alternative payment systems, mobile payment systems, social/mobile payment systems, digital cash/virtual currencies) in relation to your e-commerce proposal. Select two options that you feel best suits your startup and justify those choices. Part 2: Refer to Table 6.3 (pg 388) of the textbook and discuss the various types of marketing with respect to your e-commerce proposal. Select two main elements other than a Web site that will make up your marketing roadmap and describe a uniform strategy for implementing them (in conjunction with your Web site). Part 3: Review Table 8.6, Federal Trade Commissions Fair Information Practice Principles located on page 557 of the textbook. Write a 1-2 paragraph statement for each principle describing how you will address it with regard to your proposed startup Collate the above sections into a single, cohesive proposal, each section should be between 1-2 pages, with the entire document between 4-5 pages Organize your proposal in the following sections: Introduction Brief overview of the startup and the proposal. Individual sections Payment Systems, Marketing Strategies, Fair Information Practice Principles. Conclusion Summarize the relevant conclusions of the proposal. Resources List the sources researched for this proposal. Ensure that the resources are also properly cited in the body of the work. Link to textbook: https://marketingwinner.cl/wp-content/uploads/2018/08/E-commerce_2016-_Business_Technology_Society_12-E_Global_Edition.pdf