Disruption in Book Distribution
As you have now learned, distribution was always the biggest advantage of traditional publishers. Ebooks and audio books have been challenging that advantage as more and more smaller companies offer electronic distribution services. These companies have also increased market access to self-published titles, which have been exploding in number. With the increase in numbers of books and the varied formats for sale, discoverability of any title has become an even bigger challenge for publishers. Address the following in essay format and submit your answer. As a reader, how do you find new titles? If you read fiction, how do you discover new authors? What is the key indicator that helps you decide to buy a book? Do you use online sites such as Goodreads to find reviews and/or recommendations? What advice would you offer a publisher looking for new ways to better reach their audience? Do you have an example of finding and buying a book which you had never thought you would be interested in?
