Discussion: Writing Executive summary about Franklin Institute

Discussion: Writing Executive summary about Franklin Institute ORDER NOW FOR CUSTOMIZED AND ORIGINAL ESSAY PAPERS ON Discussion: Writing Executive summary about Franklin Institute Please see the attached file as an example of Executive Summary. Prepare a 1-2 page executive summary that shows your understanding of the organization and its key opportunities for using written Public Relation materials to reach its goals. Discussion: Writing Executive summary about Franklin Institute Use these headers to guide your Executive Summary. You may “open” your Executive Summary with a paragraph that says something like this: Given that (name of organization) will join in the activities related to XXXX, the following summary provides a review of the communication opportunities available. Organization Overview Organization Purpose/Mission Organization Leadership Opportunities — Informative, Persuasive, Strategic Possible Goals for Communication (relative to the opportunities above) Possible Strategies and Tactics (newsletters, social media, etc.) Calendar (time frame) executive_summary.pdf Grace Coulthurst Director of Communication [email protected] Executive Summary Introduction The intention of this public relations campaign is to increase and recruit new donors for key fundraisers at Children’s Hospital of Philadelphia. This summary outlines the major fundraising events over the course of the next three months. Children’s Hospital of Philadelphia aims at providing the best care to patients and their families, and the success of these events is crucial in achieving this goal. CHOP Overview Children’s Hospital of Philadelphia was founded as the first hospital in the United States dedicated solely to the care of children. Since its opening in 1855, CHOP has been home to numerous breakthroughs and firsts in pediatric medicine. CHOP received the No. 2 ranking in 2019-2020 ?U.S. News & World Report? Honor Roll of Best Children’s Hospitals continuing its 15-year streak on the list. CHOP Mission As the oldest hospital in the nation dedicated to pediatric medicine, Children’s Hospital of Philadelphia strives to be a world leader in this field by combining excellent patient care, innovative research and quality professional education. Every Children’s Hospital of Philadelphia shares one common goal: to provide your family with the best care possible. Leadership Children’s Hospital of Philadelphia is led by a team of six highly-qualified individuals. Madeline Bell, President, Chief Executive Officer, started her career at CHOP as a pediatric nurse in 1983. Since her return in 1995 into hospital administration, Ms. Bell has been an invaluable member of the team and has allowed the hospital to grow immensely. Under her are Bryan Wolfe, MD, Executive Vice President, Chief Scientific Officer, Jeffery D. Kahn, JD, Executive Vice President, General Counsel, Thomas J. Todorow, Executive Vice President, Chief Financial Officer, Douglas G. Hock, Executive Vice President, Chief Operating Officer and Monica Taylor Lotty, Executive Vice President, Chief Development Officer. The executive team has a diverse background with experience both in and out of the healthcare world. Opportunities Children’s Hospital of Philadelphia has four key fundraising events left for 2019 and five additional event and outreach opportunities. On September 29, the Pediatric Cancer Research and Care department has its annual 5K, the Parkway Run & Walk. Each year about 10,000 participants attend and over $1 million was raised in 2018. Sunday, October 6, is the Buddy Walk, an uplifting philanthropy event to celebrate children with Down syndrome. The day benefits the Trisomy 21 Program and aims at raising $300,000 this year. October 12 is the annual Carousel Ball. This year, the ball raises money for the Cardiac Center, one of the largest pediatric heart centers in the world. Last year, over $1 million was raised at this event. The last major fundraising event is from December 4 to December 5. The Holiday Boutique, organized by the Women’s Committee of Children’s Hospital of Philadelphia, brings exclusive vendors to the Philadelphia area. In 2018, the Holiday Boutique raised nearly $400,000 for different beneficiaries.Discussion: Writing Executive summary about Franklin Institute Possible Goals for Communication The goal for communication of this public relations campaign will be bringing in new donors. Along with this, CHOP aims to increase donations to the hospital and service lines. In order to continue to be a world leader in pediatric medicine, Children’s Hospital of Philadelphia relies on donations to specific service lines to fund research and developments. Possible Strategies & Tactics In order to recruit new donors, Children’s Hospital of Philadelphia needs to increase its online promotions for these events. A social media campaign will begin where information and patient stories relevant to a previous year’s event will be presented to the online audience. CHOP social media accounts will interact with consumers and increase morale and brand awareness. To increase donations from previous donors, direct mail and email newsletters with success stories will be sent out. These publications show the impact of a previous donation and how a new donation could affect a different patient’s life. Calendar Time Frame: September 18-29: Promotional & sponsored posts start being published on all social media outlets for Parkway Run & Walk. Countdown posts go out starting with ten days, one week, five days, three days, two days, one day. September 18-October 12: Carousel Ball promotional & sponsored posts release on outlets. Need more frequent countdowns starting with three weeks. September 22-October 6: Promotional & sponsored posts for Buddy Walk released on outlets with the same countdown timeline as Parkway Run & Walk. September 22: Parkway Run & Walk direct mailers sent to homes September 25: Email communication for Parkway Run & Walk released September 29: Parkway Run & Walk September 30: Parkway Run & Walk participant feedback survey released September 30: Carousel Ball direct mailers released October 6: Buddy Walk October 7: Carousel Ball email sent to possible donors October 7: Buddly Walk participant feedback survey released October 12: Carousel Ball October 13: Carousel Ball participant feedback survey & thank you emails released November 1-December 5: Holiday Boutique promotional & sponsored posts released on all social media outlets starting with one-month countdown November 20: Holiday Boutique direct mailers sent home November 27: Holiday Boutique email sent to target audience December 4-5: The Holiday Boutique December 6: Holiday Boutique participant feedback survey released December 14: Department meeting to review success of entire communication plan … Get a 10 % discount on an order above $ 100 Use the following coupon code : NURSING10

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