Dimensions of Service Discussion

Differentiation The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers. The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation. Provide a brief introduction to the company with which you are working. Using the dimensions of service quality, develop a strategy to differentiate the company. Part 1 should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Part 2 Using predominately articles from the library’s full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), research distribution channel structure: Provide a brief introduction of the company with which you are working. Research distribution channel systems. Apply a distribution channel to your product enhance customer value. Part 2 should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format   Module 3 – Case (temp attached) DISTRIBUTION & MARKETING PLAN Case Assignment An important component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy. IMC Research: Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations, and personal selling.) Define each and discuss the pros and cons of the individual elements. You should use the text for basic definitions. The majority of research for this section of the assignment must come from ARTICLES located in the library’s full-text databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central). Application Provide a brief introduction of the company with which you are working. Include a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures? Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach? Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person. Use the attached APA-formatted template (MKT501 Case3) to create your submission. Assignment Expectations Your submission will include: Trident University International’s cover page A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion) The reference list page in APA format Module 3 – SLP (temp attached) DISTRIBUTION & MARKETING PLAN Call to Action How do you get the consumer to your site or social media? This is the exciting part of the promotion process – using creative tools to drive traffic to your site. Sizing up the competition online Use research from quality graduate-level resources and web searches of competitors: Analyze at least one competitor and how it is driving traffic to its sites. Boost your online presence Provide a brief introduction of the company with which you are working. Explain what online presence your product and service will have (include website and social media). Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required). In academic writing, it is necessary to use 3rd person vs. 1st person. For more information see Differences Between First and Third Person. This SLP will be written in 3rd person. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. Use the attached APA-formatted template (MKT501 SLP3) to create your submission. SLP Assignment Expectations Your submission will include: Trident University International’s cover page A 2- to 3-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion) The reference list in APA format

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