Digital Marketing Plan

The individual marketing objective is: Increase e-commerce sales for the *Google Merchandise Store*, focus on this store, and NOT the complete Google organization. Please access Google Demo Account to get information on the Google Merchandise Store.  There is no need to do the executive summary, introduction, micro & macro analysis.  Please work on the  1. Objectives & Measurement Plan  – Vision – Goals & Objectives  – KPIs  – Metrics & measures  2. Digital Marketing Strategy  – Strategy – Tactics  3. Implementation Plan  – Google Ads Campaign Build  – SEO Keyword Focus  – Facebook Campaign Build  4. Budget and Forecast  5. Conclusion and Next Steps  NOTE:  1. Please make sure this essay is in the range of 800-1000 words. Two examples are provided but please ignore the amount the words being used in the examples. Be more specific and only use more words if they add value to the report.  2. Please include links to your references at the end of the report, and specify where do you use them. 3. Please continue writing using the document named FINAL – Digital Marketing Plan

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