Diffusion Of Innovation

Be sure to review PowerPoint slides on the Diffusion of Innovation.  Consider the female condom (do more research if you are unfamiliar with it).    You have been hired by the company that makes the female condom to market it in such a way that it becomes as widely adopted as the male condom.  Using the Diffusion of Innovation theory, describe what you will do with the marketing to get women to use it and spread the word about it. Your answer should be about 1 page, double-spaced.

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