Building a Customer Service Strategy: ProposalDescription: Individually, you will be creating a customer service strategy aimed at building and sustaining customer loyalty for your chosen company. You have been hand selected by the CEO to propose a customer service strategy to the Board of Directors for your organization in an effort to convince them that they should adopt your strategy. Your company has been struggling to attract and retain customers. You believe this is due to the lack of focus on customer service. Once you have finalized the proposal by completing the 3 Capstone Project parts, present your strategy to the class, who will act as your Board of Directors. The overall length of the presentation should be 6-8 minutes.Capstone Project Part 2 Answer the following questions (this will lead to your strategy proposal):Who are your external customers? What are their specific needs? Describe at least three.In Chapter 3, you learned about the six customer Fundamental Service Skills. Describe each of the skills. => YOU CAN IGNORE THIS QUESTION.Build rapport, uncover needs, listen, empathize, clarify, explain, and delight customers.Handle customer complaints, irate customers, and challenging situations.Avoid misunderstandings, manage expectations, and take responsibility.Work in teams and build internal cooperation and communication within the organization.Communicate well in writing, and speak effectively to others to convey accurate information.Show a positive customer service attitude and actively look for ways to help people.How would improving employee training in these skills improve customer service in your company? => PLEASE REFER MY ANSWER FOR PART a.In Chapter 4, we discussed using a SWOT analysis to help build a plan for creating an extraordinary customer experience. What are the 4 elements of SWOT and how will you use them to formulate a strategic customer service plan? Focus on the areas of SWOT that would have the strongest impact on customer service (Use this analysis to create a customer service plan).Submit your work in at least 3 paragraphs to Capstone Project Part 2 to
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