Customer Engagement

Organizations that employ the use of volunteers don’t just have a raft of individuals show up at an event and then delegate where each volunteer should serve.  Much like a pastor prepares a sermon, organizers of volunteers must choose how to best deploy their helpers.  Deployment may be topical, textual, or expository.Topical: Will volunteers be grouped and trained on a specific topic?  Will the leaders be required to give them an overall knowledge of the event and suggestions regarding how to pull together volunteers with related talents to support a particular area?Textual: Will each volunteer have a single duty? Will, they will be trained on the main points and expected to develop whatever minor points are needed during the event to serve their constituents?Expository: Will volunteers have more than one duty in which the theme and main points of the event must be found through deep interaction and engagement?Read Chapters 9-10 in the textbook by McKee & McKee – “The New Breed”Write a 3-4 page paper describing an actual or pseudo-event and presenting a plan to deploy volunteers that best meets the organization’s needs. And ensure the following points are addressed. Your organization, its mission, and goals for having the event.Activities, programs, times, dates, and number of volunteers. Specific training and deployment ofvolunteers.Provide at least two academic sources to support your writing.

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