[ORDER SOLUTION] CPG Industry
Conduct an on-line search of 3 companies in the CPG industry who market and sell their products in multi channel systems. (Brick & mortar, on-line, catalog, etc.). One company can be from the grocery industry, one from the retail clothing industry, and one from another industry such as the automotive after-market. Feel free to select any other industry of your choosing if you have an interest in that particular industry. Evaluate how each company has been impacted by technology and digital disruption. Disruption impacts much more than just how they sell their products. Look for information on how technology changes things like customer experience, marketing, promotions, distribution, payment processing, product demonstration, and others. Use your imagination!! Draft a Word document that includes the following items: -Cover page with assignment title, class info, and your name -A brief summary (approx. 2 paragraphs) on the following questions for each of the companies you select 1) Discuss one major challenge for each company that can be linked to digital disruption and if they have adapted successfully. 2) Discuss a major technological advance that is being used in the industry for each company and how its been implemented (AI, VR, Big data, etc.). 3) What does the future hold for each company as digital disruption continues? (Image capture, RFID tags, robots, delivery options, etc.) -Include a summary of your thoughts and ideas of what you think some next steps could be for the industry going forward. -Include any screen shot images of on-line examples of tech that is being used and/or considered for future use. Submit the completed document in eLearning before the due date listed for the assignment. The overall paper should be no less than 8 to 10 pages, double spaced, 12 point type, using APA style writing configuration. The following links provide information on digital disruption in the industry: https://retailleader.com/what-retailers-need-know-about-digital-disruption-cpg https://www.inc.com/tracy-leigh-hazzard/disrupting-consumer-experience-cpg-trends-we-can-learn-from.html
