Content Audit

Author: Client Uploads

July 17th, 2022

For this assignment, it is divided into two parts. ( 1. Content audit of the Booking.com website with the template. 2. Summary of the key learnings and problems identified in a document)Attached please find the Booking content audit template, please use this template to work on it. I also put an example of Expedia content audit for you review. When you complete the content audit, please work on the summary document. For your summary, ask yourself these questions:Is the site over emphasizing the wrong content? How so?Is the most important content easy to find? Is it easy for the target audience to get what they need in as short amount of time as possible?If you could change three things about the content, what would they be and why?Your summary should include the following:Scope of the auditScreenshots of pages and module you auditedKey learningsInclude two problems identified: Problem to solveHow you know it is a problemWhat success looks like / measures of success

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