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This essay must be 1000 to 1200 words in length (not including the Works Cited Page).  We make evaluations every day. From the clothes we wear, to the cars we drive, to the food we eat, to the beliefs we ascribe to, we make decisions (when not constrained) based on a set of criteria. We may not always know why we like a thing or not, but the criteria are always there, even if subconsciously. In a 1000 to 1200 word essay (that strictly follows the formatting guidelines contained in the course syllabus), evaluate a person, place, object, artform, or idea. Anything can be evaluated, and I am giving you latitude on your topic. To meet the expectations of the assignment, your essay should contain a thesis, a set of clearly outlined criteria, a logical structure that moves coherently from one point to the next (with seamless transitions), a counterargument that concedes and refutes opposing evaluations, and a conclusion. As with all the essays in this course, I expect you to provide well selected evidence that justifies your evaluation. Essays that rely on solely on opinion without well integrated and analyzed evidence that meets the burdens of proof, will not comply with the expectations of the assignment. When selecting your topic, endeavor to narrow it down. If, for example, you want to evaluate Disney Corp., you will find it easier to cut that massive elephant into chunks. You might decide that you want to evaluate Disney’s movies, theme parks, or marketing strategies. Narrowing down your topic will enable you to traffic in the specific details and analyses that are the hallmarks of strong writing and critical thought. Finally, you will find it useful to create context by comparing your object of inquiry to similarly categorized things. If, per the example used in class, you were to evaluate pizza, you would want to break that broad category into chunks for more precise analysis. One, for example, would not want to use microwaveable Hot Pockets as a benchmark for evaluating the pies of nationally renowned outfits like Pizzeria Bianco in Phoenix, Arizona, or Frank Pepe Pizzeria Napoletana in New Haven, Connecticut. Have fun with this project, and I look forward to reading what you come up with. Attached below is the rubric for Essay 4, “Justifying an Evaluation.” Consider looking it over as you begin composing your drafts.

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