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• 2-3 page report from empirical, peer-reviewed journal article (get prior approval of specific journal/article).

a. Do not simply copy the abstract

b. Include complete reference in APA format. You MUST include author’s name(s), year of publication, title of the article, name of journal, and volume and page numbers. c. In your report:

• Describe the sample used

• Describe the research question that is being addressed indetail

• Provide a brief description of the analyses conducted

• Summarize major conclusions

• Describe why the findings are important to Human Resource Management

What could a financial manager look at to determine whether his company is successful or in distress? Give an example of a success or distress in today’s business world.

MKT 120 Principles of Marketing Project Summer 2020

Due 7/12

Deliverable: Marketing plan can be typed into a report or you may create a slideshow. Paper must be a minimum of 5 pages or slideshow should be a minimum of 15 slides. Minimums do not include title page or references.

Individually you will create a Marketing Plan for a business idea, product or service of your choice. You are creating this new business or product.  You may not use an existing one currently sold in the market place.  You can improve upon a current product but you most show how this is different than what is currently being sold. 

You will focus on identifying a target market (consumer or business) whose needs are not currently being met, not being met satisfactorily or even recognized. You should also think about competitive offerings, and how your offering will be communicated and delivered.

Follow the sample marketing plan outline below when completing your project.  Make sure you title the sections.

Sample Marketing Plan

Executive Summary
Company &Product or Service Description
Identifying the mission/vision and core competencies of your company should help in creating your new product.
Goals: marketing goals for the business, product or service.  Make sure goals are measurable.
Situation Analysis (factors affecting both your company/product/service) – This is an external environmental analysis and you should include at least 3 different factors with good detail. You will also discuss current competitors in the marketplace (do not say you do not have any competitors – every product/service does.  It may not be a direct competitor but if consumers don’t buy your product/service what would they buy (or not buy))
SWOT analysis for your business/product/service
Segmentation factors (at least 2 different categories) leading to defining the Target market.
Positioning Plan –what position will the product take in the marketplace?
Marketing mix plan in good detail:
Product
Price
Place
Promotion
Implementation Plan (for your new product)
Evaluation and Control (for your new product)

Supporting information you may want to include (may be integrated within text or included as appendices): mock-ups of packaging/product, advertising, promotions, any helpful tables, charts, graphs, etc. You do not have to include all of these things – only what you feel is important to your plan.

This Final Project outline should consist of: 1. WORKING TITLE: be specific, including time and place. 2. A Very specific research question, such as: a) What are the Human Rights of people with disabilities during this Coronavirus pandemic in the U.S.? b) What Human Rights do College student athletes have today in the United States? c) How can K-12 teachers in California teach special needs students about their Human Rights? d) What are the Human Rights of immigrant children detained in the United States for crossing the U.S. border? (Examples of a non-specific question is: What are Human Rights?) In addition, questions that focus on HR violations in other countries are not allowed, such as: How are the rights of minorities in Pakistan being violated? And please, do not argue that COVID-19 is a “Chinese Virus.”) 3. Include 3 peer-reviewed scholarly articles from the SF State Library One-Search database. https://library.sfsu.edu/onesearch You will have to expand your search with (in most cases) a new, more specific research question. Make sure you reference them following APA citation guidelines (rather than just provide an url.) 4. Include 3 news media articles from major newspapers, such as the NY Times, The Washington Post, USA Today, etc. that are directly related to your research question. Blogs, Wikipedia, and other internet websites are not allowed. For items 2 and 3, you will need to re-do your Library One-Search exercise, to include the 3 peer-reviewed research articles, plus the 3 news media articles. For help you can contact a Librarian via email, or chat (see Library website). 5. United Nations Convention, Covenant, or Declaration at stake: Mention 1) one UN document, with all specifics, that you are analyzing and bringing into your final project. Be specific: such as Convention on the Rights of the Child, or Convention on People with Disabilities, citing articles that are being violated. AND Mention 2) a broader UN doc, such as the UDHR or ICESRC, which also includes an article that is being violated. It is important that you start with a specific treaty or declaration, and then move to a broader document, which actually spurred the creation of the more specific ones. 6. Significance of your project: In a 150-word paragraph, summarize in detail the relevance of your question in relation to a) what’s going on in the U.S. today (relating it to global matters); and b) how this topic relates to you in your everyday life, and to your community today. LINKS Universal Declaration of Human Rights | United Nations ://www.un.org/en/universal-declaration-human-rights/ Human rights here and now: http://hrlibrary.umn.edu/edumat/hreduseries/hereandnow/Default.htm UDHR @ 70: Video https://youtu.be/uA1IZkWycMk What are the Universal Human Rights?: Video https://youtu.be/nDgIVseTkuE

? My journey to becoming a Registered Nurse includes (Please share successes you have experienced and/or challenges you have overcome, as well as education and employment history): ? My passion for becoming a Registered Nurse (Please share your inspiration/motivation behind becoming a Registered Nurse, career goals, etc.

To write brief (2 pages or less) summary review of full-text, peer-reviewed journal article. The summary should cover each component of the article (introduction, methods, results, discussion/conclusion). Specifically, it should include: the purpose of the study, provide of brief overview of their methods and highlight the key findings. Be sure to answer the following basic questions in your summary of the article:   Introduction:             1.  What is the question being asked?             2.  Where does this question come from?             3.  Why is this question important?             4.  What is the hypothesis or expectation? Methods:             1.  What is the basic experimental design (see definitions page)?             2.  What is the experimental intervention (is there one, or is the study observational)?             3.  What is the experimental group, what is the control group?             4.  What are the key independent variables?             5.  What is/are the outcome variables and how are they measured?             6.  What statistics are to be used? Results:             1.  What are the key results?             2.  What graph or table shows the key results best? Discussion:             1.  What do the results mean?             2.  Do the results agree or disagree with prior work?             3.  Do the results support the hypothesis?             4.  Do the results support the stated conclusions?             5.  What are the limitations or drawbacks to this study?

Exercise 12-4 Indirect: Cash flows from operating activities LO P2 The following income statement and information about changes in noncash current assets and current liabilities are reported. SONAD COMPANY Income Statement For Year Ended December 31, 2017 $1,646,000 806.540 Sales Cost of goods sold Gross profit Operating expenses Salaries expense 839,460 $225,502 39,504 Depreciation expense […]

The ledger of Custer Company has the following work in process account. Work in Process—Painting 5/1 Balance 4,620 5/31 Transferred out ? 5/31 Materials 6,430 5/31 Labor 3,900 5/31 Overhead 2,310 5/31 Balance ? Production records show that there were 430 units in the beginning inventory, 30% complete, 1,400 units started, and 1,580 units transferred […]

disney is offering to print story books about your child. each 30-page book will be personalized throughout based on information the parents provide. these books are based on the child’s favourite disney movies. for $20 a month, a new book will be created each month just for your child. what is this an example of?

an ancient chinese candle clock tells the amount of time that has passed by the amount of wax that has been melted off the candle. each candle is divided into 121212 sections, marked 111 inch (\text{in})(in)left parenthesis, start text, i, n, end text, right parenthesis apart. it takes 444 hours (\text{hrs})(hrs)left parenthesis, start text, h, […]