Pizza Case Study Read the case Paglozzis Pizza Pies, Case – #30 found in the Cases section of the textbook and the alternative strategic and marketing responses the firm is considering. Use the three alternatives and the four questions as a starting point for thinking about the case and the proper approach. You may decide that one of the alternatives presented in the case is the best but do not feel boxed in, if you have an alternative not presented feel free to explore it but be sure you can support it. The basic format for the case should be an introduction and summary of the facts, an analysis of possible solutions and a conclusion. Think of your role as a consultant hired to sort all this out and present a clear strategy to management who is paying your bill. Your paper should be approximately four pages of written work plus whatever appendices and supporting documentation you feel is necessary and useful. The case presents quite a few numbers, so use them to analyze your options and support your conclusion. A paper without some numerical work is incomplete. Your submission should include: At least 4 additional academic (e.g., journal articles) and/or popular press (e.g., Business Week) resources in addition to your text to support your conclusions A separate title page Double-spacing APA citations for paraphrased materials (all direct quotes must have the page or paragraph numbers) References page
Task 1. CREATE: Your final 4″ x 9″ tri-fold brochure (12″ x 9″ flat) Use ADOBE InDesign Make sure your increments are in inches (not pixels or picas) Use 3 equal column format with .25″ margins Add 0.25″ or .125″ bleeds when you set up the document Include images, colors, graphics that communicate your message(s) to your target audience Create a hierarchy of information so the viewer knows what to look at first, second, etc… Use no more than 2 fonts with a maximum of 3 sizes for text font and 2 sizes for title font. Save as a PDF , and make sure you include the appropriate Printer’s Marks and Bleeds in the process. Remember to include your name in the file name. Submit the PDF version on the assignment. 2. ON A SEPARATE PAGE or in text, describe your DISTRIBUTION STRATEGY for this brochure. List 5 locations where you will put your brochure and the TARGET AUDIENCE you expect to reach in each location.
** PLEASE SEE ATTACHED FOR PART 1 AND 2 ALONG WITH PROFESSOR FEED BACK** For this assignment, you are to develop a new product concept and research the demand, proposed product attributes, and other factors that will determine the viability of the product, and to make recommendations for the development, testing, and commercial launch of the product. This project is divided into four parts, each being completed in conjunction with several of the modules in the course. These are as follows: Part 1Concept Generation Paper Part 2Concept Testing and Screening Part 3Product Protocol Part 4Proposed Product Launch Plan For Part 3, Product Protocol, you are to generate a protocol for the actual product you are proposing. Remember, a protocol is an agreement among the functions about the required output or deliverables for the specific new product program; it sets the standards for it. It is a tool for managing the process. Develop a detailed protocol using the outlines suggested in Chapter 12 of the textbook as they fit your product. Present your protocol in outline form. It should be about 46 pages. Submit it with any supporting materials you think useful to your Instructor by the due date. Use the Add Submission button below to submit your assignment.
Required: Assess Jouless application of the service marketing mix and discuss the importance of the brand and segmentation when it comes to international markets such as Germany and the US. Joules Joules British fashion company Joules is a notable example of a brand succeeding in the fashion sector as rivals continue to crumble. Last year the companys retail sales rose by 11.7% across all product categories. Now in its 30th year, the brand describes itself as operating a total retail marketing model, spanning stores, online and wholesale across womenswear, menswear, childrenswear, footwear and home. In addition to more than 120 stores across the UK and Ireland, and over 2,000 stockists worldwide, the brand also boasts a growing online business which contributed almost half of sales during the period. CEO Colin Porter attributes this success to the strength of the Joules brand, a growing loyal customer base and the flexibility of its model to adapt to changing customer behaviours. He explains that Joules is genuinely agnostic about where its customers decide to shop. The wholesale strategy has, however, helped Joules expand to 1,000 stockists in the US, a market that buys into the brands family-focused values with a British twist. The same is true in Germany. Joules has also maintained a carefully managed approach to discounting, using a rich database of consumer data to provide targeted offers. From a promotional point of view the approach is digital-first, mixing email, PPC and affiliate, alongside Facebook and Instagram. However, the stores play a crucial role in raising brand awareness and acquiring the majority of Jouless new customers. This is down to the Joules people, says Porter. Each and every one of them is brilliant. They are hired based on the companys brilliance brand value: Were talking about making someone smile and making the ordinary extraordinary. Furthermore, it is the brands signature design style, tapping into the labels outdoor roots, that helps Joules continue to attract a growing cohort of customers. We dont chase fashion. Joules isnt about being the fashion leader in the branded retail market, were about offering our customers products for their lifestyle, so an element of practicality done with a twist, Porter explains.
8. Organization A marketing program needs a marketing organization to implement it. This section of the marketing plan may include an organizational chart with both current and projected positions represented. 9. Implementation Plan a. The implementation plan shows how a company will turn plans into results. To implement a marketing program successfully, hundreds of detailed decisions are often required. b. These marketing tactics are detailed operational decisions essential to the overall success of marketing strategies. Unlike marketing strategies, marketing tactics involve actions that must be taken immediately. c. Your assignment is to provide a detailed list of steps to carry out your Marketing Plan. The Student Sample (Bagels by the Bay) provides a brief example. Yours should be a little more detailed.
Using the attached files BUS351 M4A1 is the Amazon Situational Analysis, BUS 351 M5A1 is the Amazon Objectives and Strategy. These are both the first parts of the marketing plan. The next sections for your marketing plan will be tactics (emarketing, for example), and the action phase of the plan. Both sections will bring a clearer insight into how the organization will begin to implement the strategies that were identified in last weeks module. This activity addresses the following module outcome: MO2: Understand the needs of the multi-channel and omni-channel consumers (CO1, 5) The Tactics section of your marketing plan begin to identify how to implement the strategy from the previous section. Tactics will include an e-marketing mix, social networking, and an integrated marketing communications (IMC). An overview of the integrated marketing communications strategy information is included in the module 7 course materials. The Action phase of your marketing plan allocates specific functions and tasks within a timeline, identifies the internal and external resources that are required for the implementation of the strategy, and assess the companys systems and processes. Your assignment should be 2-3 pages and follow the APA guidelines (6th Edition) by including a title page, written in Times Roman, 12-point font, doubled spaced, use left justify, and with one-inch margins.
Each student or team of students is required to submit a report (8-page minimum, single spaced; no maximum length) either analyzing and critiquing a retail organizations strategy and operations or analyzing a market and proposing a retail business start-up (create a new business) and the strategic marketing plan to enable a success launch. Companies whose strategy and operations are thoroughly discussed in the text may not be selected. Students may select small, medium, or large retailers. They may select local, regional, or national firms, publicly traded or privately held. Students should use secondary sources of information (e.g., the Wall Street Journal, Forbes, Fortune, Barons, and SEC filings) to discover more about the organizations strategies, tactics, and operations. Whether articles are available and how many depends on the nature of the firm. Large, national, publicly traded retailers offer more strategic, tactical, and operational content that is discoverable and thus able to be critiqued. However, critiquing a local, smaller firm may present the opportunity to interview the owner, customers, more easily observe customer buying behavior and operations and thus investigate more deeply into the challenges and opportunities facing the organization. If a small firm is selected include a section on how the firm can significantly grow the business. Students may analyze and critique a business they might be interested in purchasing. A critique focused on purchasing a retail business must include a price range for purchase with justification. In addition to the private sector, students may choose non-profit or government organization if there is the equivalent to a retail function (i.e., a government agency that serves individual consumers, e.g., the DMV). A state or federal agency that monitors an industry would not be acceptable. If a student chooses an institution not in the private sector the student must explain how the context of non-private sector institution is different from the private sector and the impact that has on strategy and operations. For example, in the government sector the cost of higher levels of customer service may not be justified or may be very difficult to accomplish given how resources are allocated and the difficulty of raising taxes. The competitive environment for non-profit and government organizations is very different than private sector markets and how these differences impact the operation of the organization must be discussed in the report. Students must use a strategic plan to organize the report or start-up plan. The book is organized as a strategic typology plan and thus, the table of contents in the book may be used. Other strategic and operational typologies are found throughout the text with examples as follows: pages 10-14, pages 22-23, figure 2-8 (p. 38), figure 2-9 (p. 39), pages 52-74, Figure 3-1 (p.53), Table 3-5 (p. 71), Table 3-6 (p. 72-73), pages 76-79, pages 498-511, Figure 20-2 (p. 499), Figure 20-3 (p. 500), Figure 20-6 (p. 507), Figure 20-7 (p. 510), Figure 20-8 (p. 511). The retail auditing material in Chapter 20 may be particularly helpful in critiquing a retailers strategy, tactics, and operations. It may also be very useful (i.e., not required) to interview the owner or local store manager (or equivalent) of the organization being critiqued to get their insights into strategies, tactics and operations and other relevant information. The students should make an appointment with the manager and explain the assignment and have prepared questions that reflect knowledge of the retail organization. The interview may lead to a job in the management trainee program or more generally! Students may create their own typologies/ plans mixing various approaches but the typology should cover all important strategic, tactical, and operational functions and the marketing mix that drive success in the marketplace. Once students have selected an organization or the startup option, the students should not change the selection without the approval of the instructor.
Instructions and Submission Due no later than 11:00 p.m. on Sunday of Unit 6 or as directed by your professor Worth 10% of final grade Late Submission Policy This assignment is subject to the Late Submission penalty policy, namely 5% per day for three days. This page will close and will not allow further submissions after this Late Submission period has expired. In the event of an emergency preventing you from submitting within this time frame, special permission must be obtained from your instructor. Documentation substantiating emergency is required. In such a circumstance, if the extension is granted, the professor will reopen the submission function for you on an individual basis. Please do not email your submissions to your professor, either before or after the due date; all coursework should be submitted through the online course (Moodle). Required Materials Levitt, T. (1960). Marketing myopia. Harvard Business Review, July-August, 45-56. Retrieved from https://courses.yorkvilleu.ca/iSpring/BBA/BUSI_2163/Resources/Marketing Myopia (Levitt Article).pdf Instructions Read Marketing Myopia, an article written in 1960 by Theodore Levitt and published in the Harvard Business Review. Read, reread, and consider the ideas advanced by the author. Do you agree? Disagree? Are his ideas relevant today? What are the strengths and weaknesses of his arguments? The goal of this assignment is for you to critically assess the ideas advanced by the author using your own knowledge and experience to justify your position. Clarity of argument while having a focused, concise presentation is key to your success in this assignment. The main themes put forward by the author should be addressed, providing a critical analysis of the hypothesis and the data used to support it. The critique should include an introductory paragraph briefly summarizing the article and a concluding paragraph briefly summarizing the students position on the value/accuracy/relevance of the article. This assignment should draw on materials from the assigned readings and discussion materials, in addition to external materials, your past learnings, and your experiences. These criteria must be met when submitting your article critique: The report must be 1-2 double-spaced typewritten pages. It should be free of spelling errors, be grammatically correct, written in full-sentences, and contain full words (no shorthand, emoticons, etc.). All materials must be referenced using APA style. Efforts to reference academic sources located through the library is encouraged. Evaluation The Article Critique will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall. Points Requirements 90-100 The report is well written, arguments and positions are clearly articulated and well supported, the critique includes an introductory and concluding paragraph. The body of the critique identifies the main themes advanced by the author and provides a critical assessment of those themes based on course materials, previous learnings and materials from other sources. The students bring an element of innovative thinking to their critical evaluation of the hypothesis advanced by the author. 80-89 The report is well written, arguments and positions are clearly articulated and well supported, the critique includes an introductory and concluding paragraph. The body of the critique identifies the main themes advanced by the author and provides a critical assessment of those themes based on course materials. 60-79 The critique includes an introductory and concluding paragraph. The body of the critique identifies the main themes advanced by the author and provides a critical assessment of those themes based on course materials. 40-59 The critique includes an introductory and concluding paragraph. The body of the critique identifies the main themes advanced by the author and provides a critical assessment of those themes without drawing on relevant course materials. 1-39 The critique does not address the main themes advanced by the author nor incorporate relevant course materials as part of the critical analysis. 0 No submission
Part 2 of your research project should address steps 4, 5, 6, and 7 of the Information Research Process for your product or service as indicated in Exhibit 2.4 on page 32. (** SEE ATTACHED DOCUMENT WITH INFO)**) You are required to: Write a 4- to 6-page paper (1000 to 1650 words) addressing steps 4, 5, 6, and 7 (double-spaced, Times New Roman, 12-point font). The questionnaire (step 7) for your MRP should include a maximum of 6 to 8 dependent variables questions and 4 independent variables questions. (See About Launching Your Questionnaire” below for more details about when you should implement the questionnaire.) – Pretest your survey with 5 people, for validity, before submitting the assignment. About Launching Your Questionnaire: – Your questionnaire should be launched to your audience after you receive feedback from you mentor on MRP Part 2. – The questionnaire can be administered in person or via e-mail, telephone, the U.S. mail system, Internet, or any other research method. (A minimum of 20 completed surveys are required.) *** Helpful Tip: 1) While you are preparing for Part 2, please keep the following tips and requirements in mind: Note that within the Module 3 Study Materials section, key chapter review pages are listed. Use these pages as a guide to complete the steps of the marketing research plan. 2) As directions for explaining your research project in writing, remember that in the business world the owners, stakeholders, board of directors, corporate officers, and operational vice presidents will be asking, “Why, why, and why have you included the specific elements and activities within your marketing research
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