Marketing

Chapter 5 1.Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer’s mind to increase its purchase? Outline your strategy. Create a new tagline for this product. Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

Events that impact on our life, such as important transformations, are typical moments that bring us to ‘rewrite` our life projects in order to follow new perspectives, from which we appraise our story line. Divorce, expatriation, marriage, motherhood, retirement and social mobility are typical events leading to such transformation. These alternative appraisals, or perspectives, confront us with the question: Do I want to continue with the current version of my personal narrative or do I want to strengthen other paths in my life? Some research has shown that consumers transitioning into such a new life stage (e.g. retirement or motherhood, Schau et al., 2009; Rojas Gaviria & Bluemelhuber, 2011) often heavily draw upon/retrieve past selves for constructing their current and future consumer identities. For example, a person entering retirement may try to revive a past athletic identity as a basketball player (requiring him/her to purchase appropriate equipment) that had to be shelved/repressed for a long time due to more production-oriented obligations in terms of work. Similarly, immigrants who have fully adapted to the local culture of their host country, may retrieve aspects of their former home country identities when becoming a parent and incorporating these into their children’s education and upbringing (e.g. by re-decorating their homes trying to imitate the interior design of their own upbringing in their native country before expatriation). Other examples detail consumers transitioning from high school to college and their reliance on possessions that symbolize the past in order to provide stability during times of heavy turmoil and stress (e.g. by keeping a teddy bear from childhood). This dissertation project should further study past selves to determine the situations in which past selves are likely to be retrieved for current and future identity projects. Are some past selves destined to be left permanently and some to be revisited? Why and when do consumers choose to revive past identity projects rather than start new projects? Due to being embedded in interpretive consumer research’s widely known brand of organization and theorization – Consumer Culture Theory (CCT, Arnould & Thompson, 2005) – this study should make use of a qualitative approach to data collection (e.g. long interviews, focus groups, netnography)

Executive summary, Introduction / problem / aims and objectives of the report 10% Include a SWOT analysis    good solid summary and intro. the macro env. analysis was an added bonus, which leads to the SWOT analysis. This section is way to long, and will divert attention from the rest of the paper ============ ============ Technology in marketing 10%    so you do not really follow the instructions given to you by the module leader, so either there are a lot of added parts or missing ones. I am assuming that this paragraph is the one labeled technology,  which is a bit too brief ================ STP strategy- With reference to academic sources 20%    This is also way too brief, and not referenced? ============= Marketing Mix- With reference to academic sources 20%    you did not really follow what was required, you had to discuss each element of the marketing mix, explain it, reference it then relate it to your business, with recommendations. ============= Conclusion 5%  brief but ok conclusion   =============== ========= Overall recommendations 5%  your recommendations are way too brief, and relate to porters 5 forces, which 1- weren’t required 2- not even detailed. ================ General presentation 5%  You could’ve integrated pictures for their social media? menu? restaurant?

Module 5: Discussion Forum 11 unread reply.44 replies. Research studies have found that race is a consistent predictor of attitudes toward the police. Some researchers suggest that people’s experience during police stops can be an important reason for their attitudes toward police. Questions have been raised about bias in the decision to initiate a stop and in other aspects of the traffic stop: the length of the stop and the decision to cite, search, or use force. This discussion provides an opportunity for you to explore, with the data set 32022 PoliceContactSurvey.sav, whether the experience with police during a traffic stop differs significantly between white and black respondents by using the methods you’ve learned in Module 5. Race will be treated as the independent variable in this exercise. First, examine the measurement (categories) of racein the data file. Second, examine the meaning and measurement of the following variables: Search, Respect, Proper. Select two dependent variables and perform crosstabs; select statistics including Chi-Square (Links to an external site.), Lambda, and Cramer’s V for analysis. Before performing statistics, you need to take the following steps to ensure that this analysis will only include the information of the respondents who clearly identified themselves as black or white. In the editing bar, click “Data”. In the dropdown box, select “Select Cases,” toward the bottom of the box. In the box of Select Cases, check “If condition is satisfied” and check the choice “if”. In the “if” box, type “Race=1 or Race=2,” click “Continue”. Click “OK”. With this procedure, you tell SPSS that your following analysis will only include the cases in which the respondent clearly identified him/herself as white (1) or black (2). In your initial post, 1) state your hypotheses and null hypotheses, 2) state the meaning of each dependent variable you select, and 3) state the findings with the properly numbered tables and conclusions in reference to the null hypotheses. Note: The expected counts in each cell must be 5 or greater. If this rule is violated in a table, you should consider changing the dependent variable and try another instead. Be sure to support your statements with logic and argument, citing any sources referenced.

Chapter 3 & 4 Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses. 2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission. 3. Find an international version of an advertisement for one of the products. 4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages

Chapter 3 & 4 Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses. 2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission. 3. Find an international version of an advertisement for one of the products. 4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages

A business plan is prepared and I have attached the Powerpoint Presentation for reference. On the basis of that, as well as the samples that would be attached along should be done according to that. Supporting documents will be attached. Anything more information due ask and will share it. I need the Business plan separately with 4500 words as well as Reflective report with 4500 words.

The Role of Digital Technologies in Marketing  You are required to write an essay explaining why the statement below is correct. Your essay needs to mention specific examples of use of digital technology across all areas of marketing management. You can focus your assignment on one specific industry, or even one specific brand or product.  Statement: “Digital marketing affects all areas of the marketing mix: product strategy, pricing, promotion and distribution.”

Customers have high expectations about companies and brands they prefer. Stakeholders presume an organization will consider what is best for society when selling its products and services alongside what will benefit earnings. Today, societal marketing is on the rise as more companies consider the value proposition of their image beyond features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society. WEEK 1 DISCUSSION POST Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone. The focus of your work will be social responsibility of the chosen company. This is a public relations-style article. Today’s consumers of media want quick, informative, and exciting information. It can be written in 1st or 3rd person. This post should be 200-300 words in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format

The Role of Digital Technologies in Marketing  You are required to write an essay explaining why the statement below is correct. Your essay needs to mention specific examples of use of digital technology across all areas of marketing management. You can focus your assignment on one specific industry, or even one specific brand or product.  Statement: “Digital marketing affects all areas of the marketing mix: product strategy, pricing, promotion and distribution.”