Marketing

prepare a two page typed, double-spaced paper that detaile the process of. your most recent purchase of a major product. Apply end- used decision making. You should specifically examine the needs satisfied by this purchase, the sources of information you used, the other individuals who influence this decision. please address the way in which you decided on the important attributes to consider and now you evaluated the serious alternatives.

Case: You are responsible for marketing your brand of popcorn. Based on samples of different brands of popcorn it is known that un-popped popcorn kernels have a mean of 36 kernels per teaspoon with a standard deviation of 5.9 kernels per teaspoon. Lab: You are to construct an experiment to determine how your popcorn compares to the mean. Based on your statistical conclusion, write a summary of your findings and determine the best marketing approach to sell the benefits of your popcorn. Refer to the attached document for further assignment instructions.

2 scholarly sources required. in addition, please cite sources for advertising costs, target market,, etc. (these may be credible websites, for example, costs of google ad sense and adwords from google or advertising on affiliate links). Last week, our assignment was to create a pretend company. This week we will develop the first step in creating an internet marketing plan for the pretend company. My pretend company is an Internet Food Blog. The name of my company is Recipes for Charity. This business is modeled after the popular food website Pinch of Yum. Each month, my company will donate a portion of all proceeds to a different charity or non-profit. The professor’s Instructions for this paper are: 1. For this second part of the Internet marketing plan, identify opportunities and strategies for your Internet Food Blog’s value proposition. (Include a brief description of your target market) 2. What is the value proposition and how will this compare to other similar organizations, such as the popular food blog “pinchofyum.com” 3. In addition, develop a goal and strategy for developing the organization’s online brand through the use of online advertising. 4. What opportunities will you use, how much will it cost, and what purpose will it serve? 5. How will you measure the success of the strategy? Your submission must be at least 1,350 words and include at least 2 scholarly sources. You must also include a title page and a reference page, each of which must comply with current APA formatting requirements. The Internet Marketing Plan Outcome Paper 2 is due by Friday, 07/24/20 at 11:59 pm Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool.

Overview In this assignment, you will describe the consumer buying process of a significant purchase. Additionally, using different models of basketball shoes, you will identify target markets. You will breakdown the marketing mix (Product, Price, Place, Promotion) for each segment, identifying each element including pricing strategies and tactics. INSTRUCTIONS Select a product, one that would be a more significant household purchase (a big ticket item) than an everyday product. Describe the consumer buying process covered in module readings as it relates to this purchase. Using a table, as the sample in the assignment instructions in Module 4 Content shows , fill in the table to demonstrate how basketball shoe models are marketed to different target market segments, including how the marketing strategies (price, place, and promotion) are tailored to reach that segment. Include a paragraph summary explaining how the marketing mix differs for each segment in the chart. NOTE: Market segments break down a larger market into smaller, more homogenous groups using demographic (age, gender, education, income), geographic, psychographic (consumer based interests or activities), and behavioral (usage, buying habits) characteristics. The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are “most likely” to purchase your offering.

Firms are increasing their use of search engine marketing in which they pay search engines, such as Google, Yahoo, and Bing, for priority position listings. Social media sites such as Twitter generate revenue by offering to sell “search words” to firms so that their posting appears on top. The technique is called SEO (Search Engine Optimization). Are such practices ethical? Are consumers being deceived when a firm pays for priority positioning?

Analyze and synthesize two different articles about social media marketing, two different white papers about social media marketing, and two different e-books about social media marketing in a 2-3 page paper. After that choose one (1) peer-reviewed article that you used to answer the above assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your assignment and should be different than the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth). Clearly state what the article is about and its purpose How the article and/or author(s) support your argument(s) Most important aspects of the article Any findings and conclusions Approximately 250 to 350 words in length Include the article “Abstract” in your posting (your summary should be original)

Promotional (Communication) Strategy How does your company communicate with its customers? In Chapter 11 you learned that companies should strive for Integrated Marketing Communications (IMC). This will “provide an approach designed to deliver one consistent message to buyers through an organization’s promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media.” How well does your company achieving this? This should be a pretty big report; make sure you give me lots of detail and analysis. Your report should include the following: The types of media is your company using to communicate with its customers (include both traditional and nontraditional) about your product A detailed description promotional mix that your company uses for this product (advertising, promotion, direct marketing, professional selling, public relations, and sponsorships. For advertising, include what types of appeals they use (humorous, emotional, fear, informative, etc.). What is the Unique Selling Proposition for your product? Is this USP clear in the communications that your company puts out? What are some PR tools that your company uses for this product? How is your company using social media for this product? Is the company using all four social media zones?

Typically, a business owner can choose from a variety of pricing strategies. The choice of strategy depends on information gathered during analysis of the internal (costs & profits) and external environments of the venture: Competition Economy Technology Natural Legal/Regulatory Socio-Cultural Simulated Business Scenario Avery is a business coach serving clients with small to medium sized businesses in a variety of marketplaces. Avery is preparing for an initial meeting with a potential new client, Stewart. Stewart operates a small traditional shoe store in Tuscaloosa, Michigan with a population of 125,000. Avery quickly learns that the business has been in operation since Stewart’s father opened the doors in 1969. The success of the business was based on excellent customer service. At an early age, Stewart learned a 2-stage business philosophy: Rule #1. The customer is always right Rule #2. Re-Read Rule #1 Stewart took over the business in 2011 and since then, eCommerce has been eating away at sales volume and profits. He has longstanding relationships with 3 generations of Tuscaloosians but he is losing market share to local discounters and online sellers like Amazon and eBay. During the initial consultation, and considering his excellent customer policies, Stewart insists that his only option is to revamp his pricing strategies. He informs Avery that she will earn the consulting contract if she presents 3 separate pricing strategies for Stewart’s consideration. Question What pricing strategies can Avery suggest to Stewart in order to stop the decline in sales and regain lost market share? What other strategies can Avery suggest to Stewart to regain market share?

Please read I Timothy 6:3-10 and I Timothy 6:17-19 and then respond to the prompt below 1. These passages of the Bible address issues related to greed. Here we find one of the most common Bible verses quoted in relation to wealth. How might you apply what these passages have to tell us about money and greed to your understanding of pricing strategies?

Vocabulary: Define 1. Net Present Value Method 2. Internal rate of return 3. Total cost approach 4. Incremental cost approach 5. Cash Flow