Marketing

This Business Plan is for a one-person online digital marketing agency whos niche is in video production for clients. Here is a good keynote for inspiration: https://youtu.be/dnfwckhZiLc This is the brand identity: Mission – We help artists connect with customers through marketing and branded video production. Vision – To provide quality and consistent work to any artist in need around the world. Core Values –  *Traditions + Innovation *Positive Attitude *Building Relationships *Accountability *Recognition Why Statement Instructions: – Your ‘why’ statement should be so specific that it leaves you, your team, investors, clients, and prospects with no questions about why you exist. Your ‘why’ will inspire your team, clients, and community. It will have a direct impact on how you approach sales, marketing, and operations. Here is a good example of a ‘why’ statement: – “Awesome Agency was founded to promote educational equality for all children. We help socially conscious clients in the educational technology space consistently share their message through our digital marketing services. Our capabilities and guidance help our clients focus on curriculum and platform development — leaving marketing strategy and execution to us.” Concept Statement: – Present the product, the reason for selecting the product, and summarizes the general plan. Customer Onboarding Plan: – How will the owner choose customers, what are the customers the owner does not want as a one-person agency? – What are the competitive rates to charge for marketing and video production work as of 2020? Automation Plan: – On a shoestring budget, how can a one-person agency manage his time and automating his business? Good Inspiration for automation:  https://matrixmarketinggroup.com/marketing-automation/ Building the Team: – Present the owner and his attributes. Use this sample student as the owner https://www.linkedin.com/in/lovell-lee-895324118/ *(The owners’ passion is helping people grow their businesses.) *(The owners’ top capabilities are research, video production, and post-production.) *(The owners’ top soft skills are responsibility, working under pressure, and flexibility. *(The problem the owner solves is…Fill this sentence in) Good inspiration for agency team building: https://digitalagencynetwork.com/how-to-build-the-best-digital-marketing-agency-team-structure/ Business Challenges: – Present the challenges of being a one-person marketing agency and how the owner will overcome them. – Present, based on research, which freelancers and contractors for the various jobs the owner may need to hire or outsource first. – Present their purpose and reasons or justifications on hiring them. – Present what job the likely first full-time employee would be hired for. Scaling Plan: – Present projections based on current data on scaling marketing agencies. – Outline how the agency will grow over a few years’ time. Marketing Plan: – Who needs a one-man marketing agency that specializes in video production. – Present the need for the product, who it will be marketed to, and why that group. – Present any new target markets that may emerge as Evrlead scales up. – Present an initial marketing plan with strategies and tactics and why each was chosen. – Present research that confirms any conclusions made. Here are some strategic considerations: ~Search engine marketing (SEM) ~Paid social media marketing ~Highly targeted print advertising ~Referral marketing (digital approach) ~Referral/word-of-mouth marketing (in-person approach) Sales Plan and forecast sales: This video should be helpful. https://youtu.be/OF0q8y9R__Y – Remember your ‘why’ statement in all of your sales activities – Write how he will do prospecting and networking – Note how he will contact leads and prospects – Write a simple description of how he plans to present your business to leads – Decide on a system/strategy for following up with prospects – Design a referral process that involves clients and partners (finder’s fees can be involved) Customer Service: – Present how he plans to maintain healthy client/customer relationships Finance & Accounting: – Show an accounting plan for the business, outlining the fixed and variable costs as well as project ted revenue.   -Give supporting evidence. Management & Organizational Structure: – Explain what type of work environment the business will have, and show an organizational structure of the business that represents that idea. Good Inspiration for marketing agency structure:  https://instapage.com/blog/advertising-agency-hierarchy https://agencyanalytics.com/blog/agency-structure https://coschedule.com/blog/marketing-department-structure/ Legal Considerations: – Identify any legal considerations the business team might foresee – Choose the business entity for a one-person agency that hires freelancers as independent contractors. Good influence for legal considerations:  https://cerealentrepreneur.academy/how-to-set-up-a-marketing-agency-legally/

For this assessment, consider that you work as a marketing analyst for a consulting firm. You were previously asked to develop an analysis white paper to be used for marketing purposes to showcase the firm’s consulting capabilities, and your manager and the firm’s marketing team was impressed with your work. As a result, your manager asked you to create another analysis white paper to also be used for marketing purposes, but focusing on a different dimension of the firm’s services. Plan the tasks or tactics for a marketing mix (product, place, price, promotion) in various stages of the product lifecycle (introduction, growth, maturity, and decline). Product Lifecycle Worksheet Focus on one particular company in completing all of the sections of the worksheet. Use the Product Lifecycle Worksheet (linked in the Resources under the Required Resources heading). Complete all of the sections of the worksheet, identifying tasks or tactics for each aspect of the marketing mix at each stage of the product lifecycle.  Identify marketing tactics related to product that have the potential for real-world application at each stage of a product lifecycle. Identify marketing tactics related to price that have the potential for real-world application at each stage of a product lifecycle. Identify marketing tactics related to place that have the potential for real-world application at each stage of a product lifecycle. Identify marketing tactics related to promotion that have the potential for real world application at each stage of a product lifecycle. Example For the place aspect of the marketing mix for a product at REI, in the introduction phase of the product lifecycle, the product might be distributed on a limited basis, only to specific flagship stores. As the product moves to the decline phase of the product cycle, REI might choose to distribute the product in outlet stores. Refer to the Product Lifecycle Worksheet for further examples. Based on your executive audience, your case study should be well organized and written in clear, succinct language. Follow APA rules for attributing sources that support your analysis and conclusions.

Read the following examples. Which of the products are relatively elastic, and which are relativity inelastic and why? Refrigerator Gasoline Internet service Pair of jeans Diamond Scarves Orange juice Salt Computer Concert tickets

The requirement for this assignment is an identification and description of what marketing mix elements are relevant and how these elements can be effectively put to work as a marketing strategy for your chosen health care organization/product/brand. Subject is about a hospice which provides palliative and hospice care in an underserved area. Marketing mix analysis that needs to be completed is Physical Evidence (facilities, equipment, uniforms, livery, signage, symbols) People (customers, employers, social interactions, roles & scripts, relationships) Place (access, location, delivery services, electronic delivery)

Video presentations are becoming the norm on most websites. From communicating news stories to presenting online movies and broadcasting sports events, video is a notable aspect of the online experience. What video platforms in addition to YouTube are available for use in Internet marketing? How do the various platforms compare to each other in terms of integration, optimization, cost, popularity, etc.?   Your submission must be a minimum of 1,500 words and written in current APA format. Each paper must focus on the specific questions listed in the

Write about PET OWNERSHIP in the United States. The Pet industry is a $100 Billion industry in the U.S., and Americans are especially generous in their pet spending. Psychologically, there might be a large number of reasons that a person might desire to own a pet. From the source uploaded (Marketing from the Perspective of Humanistic Psychology), explain the popularity of pets, or that provides the most interesting or useful or logically compelling perspective on pet ownership. Using this particular “lens” of Humanistic Psychology, “explain” why pets are so popular and how marketers might use these theories to sell more pets and pet care products. You can divide the paper into two sections;  marketing on pets and marketing on pet care products.  In developing this argument, it would be desirable to include examples of advertisements that pet product companies have used to sell their products (link and refer to it)—and that appears to employ the perspective of humanistic psychology. Please write the paper from the perspective of humanistic psychology (the source uploaded). Also when referring to an advertisement, please link it.

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below. The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald’s marketing planPreview the document. Note that you’ve already covered this first set of topics in your Week 2 situational analysis. Feel free to revise your earlier work as needed. A description of your selected company/brand The core products/services they offer A brief history Key current competitors A SWOT (strengths, weaknesses, threats & opportunities) analysis For each, identify and describe a minimum of 3 examples (12 in total). A description of the product/service that you want to market & SWOT rationale Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context. Segmentation approach and rationale e.g., Demographic, geodemographic, behavioral, psychographic, etc. Target market(s) description Positioning statement Marketing mix details Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan. Success metrics Discuss at least 3 metrics you might analyze to evaluate the success of your plan. International considerations Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market. Conclusion

select a website focused on consumer marketing to review. You may choose any site you wish with the condition that consumers must be able to purchase products or services directly from the site. Do not choosea site that provides product information only, individual consumers must be able to purchase products or services on the site. Examples of suitable websites include: •Apple (www.apple.ca) •Henry’s (www.henrys.com) •Amazon (www.amazon.ca) •Canada Flowers (www.canadaflowers.ca) •Bass Pro Shops (www.basspro.com) •IKEA (www.ikea.ca) The site you choose does not need to be Canadian. You will submit a minimum 5 page (2000 words) paper, plus bibliography and appendices (if any)

Part 1 Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the organization. You do not have to put together a marketing plan for this assignment Part 2 Please take the elements/components you have learned in this course (such as the SWOT, goals/objectives, etc.) and translate/apply them into how they would be carried out into the execution of a marketing strategy. For instance (note that these examples may not be used in your assignment): In a SWOT analysis you determined that one of the strengths of a company was that weekly team meetings were held where ideas are exchanged and commendations are awarded to team members who have met or exceeded goals or expectations for the week. How can we translate or incorporate that Strength into a marketing strategy? Since the ideas being exchanged in the weekly meeting are to foster growth and innovation, camaraderie, excitement, and motivation, they can also be used to generate new ideas for promotion. This weekly team meeting can be leveraged to spur perhaps a name of a new product that company X has been trying to launch for considerable amount of time but just haven’t thought of the right one. A real world example, Lays Potato Chips reached out to the general public using their social media strength to ask them to come up with a new flavor of potato chip. This combined the strengths the company had with the need to execute a new marketing strategy. Through this process, a consumer won $1mm for coming up with a new potato chip flavor, and Lay’s of course won tons of new customers and multiple millions in sales of new product.

Inbound Marketing Assignment Focused on SEO In this project, the student is exposed to an Air France Business Case that discusses the company’s online marketing situation at the time of the case study. Furthermore, while reading the business case, each student will learn not only about Air France but also about the industry marketplace. Once finished, it is your job to conduct a a data analysis on Air France’s previous campaign data to make specific and detailed recommendations for their online non-organic SEO efforts going forward. Guidelines – Read the business case study in full before beginning any data analysis. – Open the Air France excel data set provided in the assignment and analyze the information given per column. – Create pivot tables that help you analyze Air France’s online marketing situation. NOTE: The pivot table is already done its on the attached file excel called “Daniela Morales Excel” the first tab is the pivot tables I created – Take the pivot table(s) you have created in Excel and use them to answer the 4 questions at the end of the case study on page 12 of the document. – Each answer should be substantial and rely on the data analysis you conducted in Excel. Considerations – Leave your pivot tables in their “calculated” form. Do not transfer them to a value-only format copied from the sheet where you created the pivot table. – Separate and number your answers to each of the 4 questions. – Support your answers with outside research whenever relevant. If you are making a claim about a best practice that Air France should follow that isn’t common knowledge, I expect you to provide an outside source that supports that claim. Cite your articles at the end of your document.