Marketing

Case Analysis 1 Please read Tastykake Sensables case (p. 55 in New Products Management). Prepare a brief case analysis (2–4 pages, double-spaced). Submit your case analysis to your mentor. What Is a Case Analysis?We often use quite detailed, applied exercises in business courses to give you an opportunity to examine a situation and apply the theory you’ve learned. These are called case analyses and are often based on “real” companies and situations.There are many ways to prepare a case analysis, depending on the type of case and the questions to be answered. Most case analyses contain the following sections:1. Problem Statement—a description of the problem the company is facing.2. Issues—a list of issues to be addressed or questions that must be answered in dealing with the problem 3. SWOT Analysis—a discussion of the strengths and weaknesses inside the company, and the opportunities and threats facing the company in the external environment 4. Decision Criteria—a list of the criteria by which the possible alternatives might be judged 5. Alternative Analysis—an evaluation of the viable alternatives open to the company and a comparison of each of the alternatives to the decision criteria 6. Recommended Strategy—a general recommendation for action, often coupled with specific action plans related to the 4 Ps, implementation of the strategy, and financial implications. For our purposes in this course, you may deal with the issues in point form, with some elaboration and explanation of the various points.Your responses will be evaluated on:• Demonstrated understanding of principles covered in this module• Critical evaluation of issues in the case• Quality (insight, critical evaluation, etc.)

Social media marketing is one of the fastest growing areas of the marketing world. Identify a company that you are familiar with that embraces different SMM platforms. Select three (from, say, Facebook, Instagram, Twitter, Pinterest, YouTube, email campaigns, etc.) that the company uses and describe their applications with examples. What are some practices of the company you like/appreciate; what are some that you do not?

Gatorade has built itself to be the sports drink over the span of its history. Through endorsements of generational athletes such as Michael Jordan to creating the “gatorade dunk”, which celebrates championship victories by dumping Gatorade on the head coach, the brand has created a dominant foothold in the sports drink market. However, in a new health conscious age, both ordinary people and the scientific community are turning their backs of sugary drinks, and the market for sports drinks is facing a turning point. Some efforts have been made to adapt and slow the trend, but the brand may very well need a new meaning in this new age. How will Gatorade’s brand and company respond to a shrinking marketplace and shifting public opinion? RESOURCES – Primary Article: https://www.referenceforbusiness.com/history2/29/The-Gatorade-Company.html  (Links to an external site.) Secondary Article: https://www.cnbc.com/2020/02/02/gatorade-and-powerade-try-to-adapt-as-sports-drinks-sales-decline.html#:~:text=Gatorade%20dominates%20the%20U.S.%20sports,%2C%20with%20a%2016.1%25%20share. https://www.youtube.com/watch?v=_pbyKm9jYVg https://www.youtube.com/watch?v=b0AGiq9j_Ak

Develop a marketing plan. Instructions The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts the comprise a marketing plan.  Your final deliverable for this class will be a strategic marketing analysis and plan. The final plan should illustrate the following points: Consumer problem to be solved/gains to be provided Nature of the proposed solution Positioning statement Details on a target market and market segmentation Market analysis SWOT analysis Details on competing products or services Discussions on differentiation from competition discussion on market trends based on research New product development process summary Details on the process used to develop this hypothetical product Discussion on how concept/product could be tested Marketing strategy Provide an overview of the planned marketing and advertising strategy Provide more specific details and discussions on one of the following: Integrated marketing communication plan Logistics and distribution to include reverse logistics Submit Support your paper with a minimum of three (10) external resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 13-15 pages, not including title and reference pages. Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Some experts are beginning to question the value of immediately responding to every tweeted complaint with something free, arguing that consumers are wise to the ways of companies and tweeting false complaints in the hopes of getting something free. Have you known anyone to do this? How do you think companies should handle tweeted complaints? Why is Twitter a difficult platform to use as it relates to crisis PR management? Because of these difficulties, should businesses abandon the platform?

Customer empowerment is a relatively recent phenomenon. Give some examples of your own consumer activity in which you experienced empowerment. What is driving this growth in customer empowerment? Is the growth in customer empowerment a function of legal changes, or changes in societal communications?

Compare and contrast the four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach? Please, provide at least two examples.  Your analysis should be a minimum of 1 to no more than 2 pages in length not including the title page and references. Apply research from viable and credible sources (e.g., academic journals, economic periodicals, books, etc.) in an analysis of the above questions.  An unsupported opinion is not appropriate and will not earn full credit. Use in-text citations to identify the source of every idea that comes from your sources.  You will earn credit only for your own original work (paraphrase, do not quote).  There is no credit for quoted content.  More importantly, using any quoted content without properly identifying it as such will result in a zero for the Assignment.   See https://writing.wisc.edu/Handbook/QPA_paraphrase.html for an explanation of the difference between paraphrasing and plagiarism.  Let your instructor know if you have any questions about this fundamental rule of scholarship.

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.  In the proposal, be sure to identify the research question(s) and sources of both primary and secondary data.  Discuss how the research results will help the business or organization. Write the proposal as a 1-2 page, single spaced, business memo addressed to the brand manager.

Analyse 5 companies, 4 Belgian and one international digital web agency. My thesis is about my digital agency, and I need to do a competitor analysis, so I want to analyse 5 companies here.  One of them is onlyhumans.com, another is webhero.be. The other 3 are free for choosing, just make sure there are 2 more belgian companies and 1 international agency. Discuss strength weaknesses

In today’s world, there are a myriad of media outlets print, radio, cable and satellite TV, and the Internet—competing for consumers’ attention. Marketers are looking beyond the traditional media to find new and better ways to communicate with their customers Michael, E. G. (2003).  If a company creates a revolutionary new product and consumers can learn about it and purchase it at a website, is additional marketing effort necessary? Defend your position thoroughly . Reference:  Michael, E. G. (2003). Advertisement and Promotion, McGraw Hill London.