Marketing

Identify a single significant issue in your industry and prepare a research-based position paper on how your company can most effectively address the issue. Use your research to find out how the issue has been addressed by other companies in the past and how experts in the field recommend addressing it. ————————— The issues is the upcoming generation alpha and the issues that will arise in marketing.  Ex: Generation Alpha will look for more seamless experience. Or they will look more into influencers in youtube and other social media.  ————   Paper Guidelines: Your paper should open with an introductory paragraph that identifies a specific problem or issue and makes a claim about its significance in your industry. The rest of your paper will develop an argument that supports this claim. Please review the helpful information about writing an argument paper in UMGC’s Effective Writing Center’s writing tutorial. Body paragraphs need to describe and justify your proposed solution and explain how it relates to how other companies or experts have addressed the same problem or issue based on your research. Use information from your sources to support your ideas while ensuring that your own voice and ideas control the paper. Be sure to include a parenthetical citation (Author’s last name, year of publication) at the end of every sentence that includes words, ideas, or data from a source. While presenting your own argument, you should also anticipate and refute counter-arguments or alternative approaches. By showing that you understand other approaches and being very clear about how your approach is preferable, you will be more likely to convince readers to take your advice.  You should end your paper with a concluding paragraph that reiterates your recommendation and reminds readers of the most important points you want them to remember. You should not introduce new information in your conclusion. Present your research-based position in an essay of 4-5 double-spaced pages (ca. 1,000-1,250 words) in 12-point Times New Roman font. Include at least five sources in your list of references. Cite each source you list as a reference at least once by using parenthetical citations in the body of your paper. Use APA format for the paper, including the References page. ————————— us step  Sources to use: Deliverypath Service. (2019, August 23). Marketing Strategies for Generation Alpha: the Newest Generation. Provoke Insights. https://provokeinsights.com/marketing-strategies-for-generation-alpha-insights-into-the-newest-generation/ Ayers, R. (2019, September 9). Our Next Big Marketing Challenge? Generation Alpha. Business 2 Community. https://www.business2community.com/consumer-marketing/our-next-big-marketing-challenge-generation-alpha-02238259 Schultz., A. P. A. E. J. (2019, January 22). Move over Gen Z, Generation Alpha is the one to watch. Ad Age. https://adage.com/article/cmo-strategy/move-gen-z-generation-alpha-watch/316314

As we have discussed, marketing is about creating value. We have not addressed how this value is measured. How is sales revenue forecast? Break-even analysis (Chapter 13) is another important consideration. Using your Portfolio Project topic, demonstrate how your sales revenue and your break-even point are calculated. *Product discussed is VSCO THE EDITING  P T THEHE  *Va*  *Value Measured  * sales revenue forecast *break even analysis *MUST BREAK DOWN CALCULATION

Think about brands that you have a strong attachment for.  Describe each type of relationships – self-concept attachment, nostalgic attachment, interdependence, and love. In doing so, you can describe these four relationships using 1 to 4 different brands as you wish.

This task requires you to create a portfolio and sell your new artisan products in a market-style environment. your artisan product is vegan jam. Your portfolio must contain the following details.   Make sure to include the following with your planning: §  A brand name §  Your target audience §  Dietary requirements and nutritional information of your product §  Marketing ideas and cost analysis §  Functional Packaging examples and labelling §  Customer Feedback on sampled product

How is quantitative and qualitative data analysis different? Identify four problems a researcher might find while screening questionnaires and preparing data for analysis. How can data tabulation help researchers better understand and report findings?

Reflective Review 600 words (+/- 10%) Across the world, people are increasingly using smartphones and other small screen devices for a wide range of tasks that used to be, predominately, carried out on desktops or laptops.   From a marketer’s perspective, identify 2 significant opportunities and 2 challenges, resulting from this ongoing change in behaviour.   For each of your opportunities and challenges explain why they have arisen, and the implications for marketers.   Notes: Your reflective review should be one that is “informed”. In other words, reviews need to “navigate” the reader through credible perspectives and arguments that have been made. In doing so, you must reference the source of these perspectives and arguments [author, date, title, source]. This can be satisfied by the inclusion of footnotes in your document.

You’ve been selected as the Digital Marketing Manager (DMM) for the company of your choice! For this Portfolio Project, you will pick a company in which you have an interest. Then, you will develop a digital campaign around a specific event or date. For example, you may want to be the DMM for REI and you’ll develop a campaign around the U.S. National Park Service’s birthday. Or, you may want to be the DMM for Whole Foods, and you choose to develop a campaign around Thanksgiving. Or, perhaps you want to be the DMM for Kate Spade, and your campaign is a celebration of the 4th of July. You’ll need to cover the following components in a well-written paper of 8-10 pages: Executive Summary: In one page or less, provide a synopsis of your digital campaign for a busy executive. Company Background: In one paragraph, describe the company, its products and services, and primary market. Campaign Strategy or “The Brief”: State the primary goal of the campaign and identify the event or date you have chosen to achieve this goal. What do you need to do and why? Why is this event or date relevant to your company’s marketing goals? What are your objectives for the campaign? Target Segment: Who is your target segment? What do you need them to do? Or feel? Or think? Or share? Identify and describe your target segment and tie your call-to-action back to your campaign goal and objectives. (Hint: The more specific the target segment, the easier it is to develop your campaign.) Role of Digital Marketing/Channel Selection: Describe how you will use three specific social media sites, video, your company website, and email in an integrated campaign. Demonstrate why these choices will help you engage with your target segment most effectively. Message and Strategy Drivers: Content is king! Identify your core message for this campaign, and then: ·         Write one piece of content for each of your three chosen social-media platforms (e.g., one tweet, one Pinterest post, one Facebook post). This will be a total of three pieces of content. ·         Design an image to use with your social media that supports your campaign. You may use Canva or any other design tool. ·         Describe a short, 30-second video you would film and discuss how you would share it. Describe the imagery in the video. ·         Write a well-crafted email subject line designed to grab your target segment’s attention. Create an image specifically for your email campaign that is sized appropriately. You may use Canva or any other design tool. ·         Describe what a user would see on your website landing page related to this campaign. Metrics: Identify five specific metrics you will use to report back to your CEO. Discuss why these metrics are most effective for your campaign—tie them back to the campaign goal and your channels. Global Reach: Discuss how you could recycle your campaign for foreign markets. Ethical Concerns and Management: Identify any possible ethical concerns that your campaign may encounter and discuss how you will manage them. Conclusion: Synthesize your key points that demonstrate how all your campaign pieces work in harmony to engage and move your target audience to action. References: Justify your analysis with your sources. Submission Requirements ·         Your well-written paper should be 8-10 pages, not including the required cover and reference pages. ·         Discuss and reference concepts taken from the assigned textbook reading and relevant research. ·         Support your paper with six to eight scholarly references.

How do marketers capture and analyze market insights?  Name at least three techniques, and discuss: – have you ever conducted market research?  – what methods did you use? What insights did you collect? – have you ever participated in market research? – what is your position on consumers’ right to privacy, and marketers’ right to collect insights in order to research and develop new products?

Describe a new product that you can imagine developing and bringing to market. (It can be a good or a service.) What is it? Why does it interest you? What existing company could integrate this product into its product line? Answer these questions: Would the development and testing of a new service differ from those of a new product? Why? Is it important that a new product be closely related to a current product line? Why?

Using Canva.com create an info-graphic. Canva is a free website with templates and is pretty user friendly.  Create an infograph that Discusses how consumer characteristics influence buying behavior. Explains organizational buying. Examines the differences between marketing in a Developing vs. a Developed market. The creativity is left up to you, just make sure the above information is presented. Attach infographic to assignment when finished.