Marketing

Critically evaluate the performance and relationships of THE TWO MOST IMPORTANT P’s on the actual journey towards successful achievement of Nike Objectives. I personally think the two best P’s for Nike are Promotion and Product but you tell me… thanks! Company: Nike Inc. – SUPPORTING EVIDENCE  •    Best practice – “The campaign includes references to climate change and a scene with a transgender couple and the hope is that it will inspire the future generation to take a closer look at important social issues: The video has amassed over 5 million views on YouTube and was successful because they took a potentially controversial stance on social issues. It helped shape their brand’s story and gave people something to remember” – Please use reliable sources (not copy/paste) need to paraphrase mostly   – address in the main text- what are they doing better than competitors?    *Appendices: What are the competitors doing? How does Nike understand them? some points to include in the text – Trust- How did they build trust? – what are the market drivers of Nike? – nature of the competition – revitalizing mkt apps- what has changed in the last 10 months?

You will choose a job position that you currently or previously held.  Using the questionnaire in the chapter reading you will write a 4-page paper that includes:  a) the results of the assessment, b) how they can be applied in a job rewards matrix, and c) the potential job applicant which each reward might apply to.  Finally, you will describe your primary learning from the activity.  Follow APA citation and format. Ref: Phillips, J. and Gully, S. (2015).  Strategic Staffing (3rd Ed.). Pearson.  ISBN-13: 978-0-133571176-9   ISBN-10: 0-13-357176-9 Job example you can use: Working in a bank as a banker.

Start with a period in which there were unexpected developments in the market (competitor entrance, sales expectations not met etc). For example, it could be P5 as the Sonite market entered maturity. Then continue with explaining what has has happened ‘Before that period (what might have led to the unexpected period)’ and ‘After the period (what did you do to address the challenges). Please end with  learning points. and there is a report sample on the attached. I need any 3 periods of report. and the rest will be dome by other group members.

Our concentration in Marketing Communication Research trains students for jobs in the marketing research/consumer insights industry. Write an essay, in your own words, that explains how companies, organizations, government agencies, etc. can benefit from marketing communication research. In the second half of your essay, please provide a real-life or theoretical example of a marketing research project and tell us how knowledge gained through such a project helped or can help a client. Please cite/reference any outside sources utilized while writing this essay.

Learning Outcomes Assessed: LO1 Understand how to develop successful businesses LO2 Critically evaluate the market environment to understand and assess opportunities and threats LO3 Assimilate market information in the form of quantifiable assessments of risk and business forecasts LO4 Determine the key drivers for growth LO6 Measure results of marketing actions and reflect against original expectations leading to further decision making LO7 Examine critically, knowledge of theories relevant to business development within organisations and to develop their own understanding of the relationship between theory and practice Type of Assessment: Assignment   Length of Assessment: 2,500 words

An interview with the Director of Marketing is attached. Please read it since it has most of the information. You will be doing only 2 sections of the marketing plan: 1) Situation analysis Outline the key influences on the current situation that prompt action.   Questions to address include: how and why is the company at this juncture? Where do they want to be?   What are the internal and external variables? What is the market scenario? Who are their customers, their targets? What are issues related to consumers and market?   You need to analyze the situation rather than simply repeating data from the case.  You need to integrate the information and provide greater understanding of the situation. 2) Financial and non-financial results

the relationship between cosmetic container design and customer purchase intention,

How to marketing website intro We will be paying frequent visits to the How-To Marketing website over the weeks ahead. It features numerous articles written by marketing experts on how they practice their craft. The pieces are succinct and take a hands-on approach to getting the job done. After reading these How-To Marketing articles on marketing fundamentals, please share below any excerpts you may have found useful. The Past, Present, and Future of Marketing & PR In a wide-ranging interview with international marketing expert and author Al Ries, 20-year PR veteran Marsha Friedman considers where the mercurial marketplace has come from, and where it may be headed. Top Ten Marketing Tips of All Time Times change and successful marketers roll with the flow, but Michael Fleischner says marketing fundamentals remain the same. Here’s two handful of tips that stand the test of time. Seven Baby Steps to Powerful Marketing Leslie McKerns describes how to walk your way to marketing success with seven simple feats. Where Has All the Good Marketing Gone? Winning campaigns are not just magical slight-of-hands. Michael Fleischner shares some insights into marketing tips we can learn from top successful marketers.

Using the CSU Online Library, locate an article at least three pages in length that discusses how the field of marketing is influenced by the buying behavior of consumers. This could involve articles that discuss how consumers actually interpret information about products and services as well as the subsequent impact on their purchases. Incorporating elements of the consumer decision-making process discussed in the Unit I PowerPoint presentation would also be applicable to this article search. Respond to the questions below in your article review. Summarize the article, and include an analysis of how the actions of consumers could affect the organization as a whole. Describe factors that will influence how consumers view and, ultimately, purchase products and services. Explain the steps in the consumer decision-making process and how they relate to your selected article. Your response should be a minimum of two pages in length and be double-spaced. References should include the article you chose from the CSU Online Library and at least one additional academic source, preferably from the CSU Online Library; at minimum, you should have two sources on the reference page. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines. References -article citation Terry-Armstrong, N. (2017). WORKING WITH AND MARKETING TO “MILLENNIALS”: A little more about the different generations. BusiDate, 25(4), 3–5.

Identify one current struggling consumer product. Access the GCU Library business data bases. Research “rebranding strategy.” In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following: A new name Changes in packaging The price point Product position Advertising strategy A distribution method Improvements in design or quality