Marketing

This week you will prepare a portion of your marketing plan.  This assignment should include: Marketing Goals and Objectives (Section IV) Marketing Strategy (Section V) Primary (and Secondary) Target Market Product Strategy Pricing Strategy Distribution/Supply Chain Strategy Integrated Marketing Communication (Promotion) Strategy

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on it. This is not a summary. In the Unit I introduction to this course, Theodore Levitt’s remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts: Reflect on how this introductory marketing course has changed your view of how the field of marketing works. What was the most surprising thing you learned? What do you need to learn more about? Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not? Your reflection paper must be at least four pages in length and formatted according to APA guidelines. If you use any paraphrased or quoted material, you must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement.

Creating Value for Customers, The Role of the Customer in Company Mission, SWOT analysis, and Competitive Analysis of Nabisco. See file for detailed instructions.

Readings & Materials After reviewing the materials below, please share any excerpts you may have found especially useful or interesting and tell why. Marketing Appeals & Tactics http://howtomarketing.us/vanhook2.htm (Links to an external site.)You have to win a potential customer’s attention amid a barrage of thousands of ads daily then quickly convince the customer to buy. The Two C’s of Effective Marketing http://howtomarketing.us/mckerns2.htm (Links to an external site.)To better harness a silver bullet to success, Leslie McKerns says to fire up two C’s with a keen focus on your customers and competition. Successful Grassroots Marketing http://howtomarketing.us/potvin1.htm (Links to an external site.)Outreach campaigns on a shoestring can be powerfully effective if you start from the soil up. Kyle Potvin says it’s as easy as mastering three fundamental F’s. Avoid ‘Me Too’ Marketing http://howtomarketing.us/yudkin5.htm (Links to an external site.)You can be an innovator rather than an imitator by developing a creative marketing hook. Marcia Yudkin says to put your competitive advantage to work.

Take a look at “how to create an effective website” . Then choose a website (be sure to provide the URL detail) and provide a review on what you feel is effective and why. This should be a minimum of 1-2 pages long.

The market planning process begins with defining the target audience for your campaign. In 300-500 words, describe the demographic characteristics of your target market, including key aspects of age, gender, income, as well as any other relevant areas such as location, industry, profession, education level, etc. Why is your product/service targeting those particular demographics?

I need a dissertation that reflects on what augmented reality can change in terms of customer experience and whether the emotional ties between brands and consumers are changing.

Required: Suppose you are the marketing research executive in an agency invited to tender for this Good! Snacks project in the UK, you are required to produce a Research Proposal that addresses each of the issues indicated in the following table: Hoskins (CEO of Good! Snacks!) is keen to understand whether to launch Good! Snacks into the UK as a snack bar (like that launched in the US) or whether to convert it into either a popped or puffed snack. Hoskins is also keen to understand what messaging can be used to promote the range of products • Background to provide the context for the research • Marketing research objectives and rationale supporting them 20 marks • Methodology with some indication of why the methods proposed are appropriate and a clear statement on sampling 40 marks • Data analysis considerations • Reporting • Timing and a general costing – you do not need to be precise • Any other issues you believe are important 20 marks (Total: 80 marks) Note: It is recommended students take each bullet point as a subheading for their proposal and refer to the addendum included after Question 2 (at the end of this paper).

Marketing Information Systems You work for an automobile manufacturer that offers a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers’ buying habits, your manager wants you to create a marketing information system for the firm. The system should help the firm identify early trends in the marketing environment. Begin your post by describing an automobile type from the line of vehicles that you will use for the remainder of your post. Then, create a 300- to 400-word response to any two of the following bullet points: Identify the variables in the marketing environment that need to be monitored to recognize and predict trends. Explain the need to monitor trends for each of the identified environmental variables. Describe how you will monitor these trends. Describe the role of marketing research in understanding how consumers’ perception of these trends impacts their selection of this automobile. Be sure to properly cite your sources using APA; include your references and in-text citations

Title: How will voice search optimization aid or limit social media marketing?