Marketing

Your Situational Analysis should be researched (including citations for any references you include) and presented to your supervisor both orally and in written form (typed). If done correctly, it should end up around 10 pages in length. Sources of data can include internal company data, interviews with management personnel, competitor analysis, customer focus groups, surveys or interviews, and physical observation. If you need help with the paper, visit me during office hours. All sources of research including books, periodicals, web sites, interviews and other research must be referenced in the text and cited in footnotes. The elements of the Situation Analysis include the following. Situation Analysis • Current Product(s) • Current Target Market(s) • Current Distributor Network(s) • Current Competitor(s) • External Forces • Summary Each section must be labeled using the section titles above.

Case: You are responsible for marketing your brand of popcorn. Based on samples of different brands of popcorn it is known that un-popped popcorn kernels have a mean of 36 kernels per teaspoon with a standard deviation of 5.9 kernels per teaspoon. Lab: You are to construct an experiment to determine how your popcorn compares to the mean. Based on your statistical conclusion, write a summary of your findings and determine the best marketing approach to sell the benefits of your popcorn. Refer to the attached document for further assignment instructions.

For this assessment, consider that you work as a marketing analyst for a consulting firm and that your manager asked you to develop an analysis white paper that will be used for marketing purposes to showcase the firm’s consulting capabilities. Choose a product or service made by an organization that is large enough to generate primary as well as secondary research resources. Research the product or service and write an analysis of your findings. In your analysis: Describe the company and relate the product or service to the mission or values of the company. Assess how well a company’s product or service meets customer requirements related to a product or service. Analyze the company’s competition in relation to its product or service. Explain how product positioning strategies contribute to competitive advantage in the marketplace, and assess strengths or weaknesses of the strategies used. Explain how the company’s product strategy attempts to carve out a niche or maintain market share leadership. Consider branding, design, product positioning, and other relevant product-related elements.

The purpose of this assignment is to utilize secondary data to determine the problem facing a company and create research objectives that align to the identified problem. Please Note: You will be developing and implementing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns and Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps to the Marketing Research Process. The following Assignments will comprise the majority of the information needed to complete your Market Research Report: Topic 2 Writing Assignment: Research Problem and Objectives Topic 4 Writing Assignment: Survey Design Topic 5 Paper: Collecting Data Topic 7 Paper: Data Analysis For this assignment, choose a marketing research scenario from the “Marketing Research Scenarios” document attached to this assignmnet. Describe the current business problems and determine research objectives. Conduct secondary data research to understand the business problem and consumer attitudes that might affect the industry, company, or brand. There is additional information on writing research objectives on page 58-71 in the textbook. You can also utilize the Research Objective Mapping Tool for assistance related to writing clear objectives. In a 250-400 Word Paper following APA 7th Edition Style Rules, address the following: Describe the general nature of the business problem(s). Describe the major areas of opportunity. What could the organization accomplish if it knew how to address the business problem(s)? What major research questions need to be answered in order to sufficiently address those problems/opportunities? 3. Write at least two research objectives intended to address the previously addressed problems. These will be the primary objectives that guide the design of research, the analysis of data gathered, and the writing of the market research report for the client. You will likely revise your objectives as you continue developing your research project throughout the semester. Your Essay must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text). Prepare this assignment according to the Formatting and Style Rules of the APA Publication Manual, 7th Edition (2020). You can find guidelines in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a rubric and has a template. Please review the rubric and template prior to beginning the assignment to become familiar with the expectations for successful completion. You are NOT Required to submit this assignment to LopesWrite. Much of the information in this assignment will be utilized in the Marketing Research Report due at the end of the Semester. To prevent high LopesWrite matching scores, the written assignments for Topic 2, 4, 5, and 7 SHOULD NOT be submitted to LopesWrite! Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 2 Scholarly Sources (one should be the course text). Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing. A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste).

TOPIC: “Patrons Visiting a Chiropractor as a Pro-Health Activity” As your textbook states, a literature review is a comprehensive examination of available information that is related to your research topic. When conducting a literature review, researchers locate information relevant to the research problems and issues at hand. An important reason for doing a literature review is that it can help clarify and define the research problem and research questions. Importantly, literature reviews can identify scales to measure variable and research methodologies that have been used successfully to study similar topics. Reviewing previous studies will save researchers time and effort because new scales will not need to be developed from scratch. Similarly, researchers can review successful published studies to see what methodologies (focus groups, surveys, or experiments) have been used to research a particular topic. Often researchers develop ideas from the literature that lead to hypotheses. With this information in mind please complete the assignment below. 1. Please conduct a literature review (see the section “Conducting a Literature Review” in Chapter 3, page 50), then develop hypotheses statements for your Marketing Research Project (MRP) product or service. 2. You will research, as needed, one or more research-marketing-business articles from high-quality sources (secondary data sources), including professional trade journals. Write a 2- to 3-page literature review (500 to 825 words), then develop hypotheses statements. This document should contain the following as it relates to your Marketing Research Project (MRP): ** Background information for the current study ** – Summary of the existing research related to your product or service – List of resources (bibliography) that reveal information that already exists on your product or service (in APA format) – Provide suggested sampling and other methodological approaches that have been successful in studying similar topics. – Using the research found from your literature review, develop hypotheses statements for your MRP product/service. Please evaluate your sources and make certain they are relevant to your product or service. For help, review the six principles to evaluate the quality of information obtained from secondary data sources on pages 50–51 of your textbook. [MO2.1, MO2.2, MO2.3, MO2.5]

In this final a ssignment of the cou rse, you will use the Zakdee’s, Inc. case study information, your work on the previous assignment, and every thi ng you have learned and practiced to date to develop a marketing and advertising strategy for the new store location.  Zakdee’s, Inc.  still needs your help to develop and execute an advertising and marketing strategy to promote the business, including a plan for driving business results in the new store. The company needs to build a strong selling and service culture, ensure effective execution of the organization’s plans, and develop its people. Additionally, the management team must be competent in analyzing the store’s business and formulating a response to market shifts.  Having the correct strategies and plans is the key to long-term business success.  Think critically when you consider the factors and elements that must be evaluated to develop an advertising and marketing strategy and plan for the new store. Use your conclusions as you answer the following questions to develop your strategy. Instructions: Click  here to access and review the Zakdee’s, Inc. case study information. Synthesize your answers to the following questions to develop an integrated marketing and advertising strategy for the new store: (Build on the overall business strategy components you developed in Assignment 6.1) Make and defend recommendations regarding when, where, and how the company should advertise and market the new store. Explain how the company brand tagline will be incorporated into the marketing and advertising strategy. Categorize the different promotional channels that should be used to promote the company, in addition to traditional advertising. Under what conditions should Zakdee’s, Inc. use social networking to reach its target market? Identify what merchandising/product strategy is most suitable for the new store and explain why. What kind of products should be promoted in the new location, given the demographic information for the target market? Justify your choice(s). How should the store design be used to promote products and facilitate customer service? Identify and explain the steps you will take to develop a “people” strategy; a plan that helps employees understand the value of effectively executing an integrated marketing plan to create sales and profit for the store. How will you determine if your strategy is working to ensure the store’s success? Present and defend your strategy, which will include your answers to the preceding questions, in a six-page (minimum) paper.  The minimum length does not include the title page, abstract, reference page, or any additional pages containing charts, appendices, etc.  A minimum of three outside research sources are required for this assignment, in addition to any internal (your company) source(s) you might use. Format Instructions:  Your paper must be double-spaced, 12 point Times New Roman font, with 1” margins on all sides.  It must consist of a title page, abstract, body of the paper, and a reference page.  Level I, Level II, and Level III headings must be used in the body of the paper.  An appendix (or appendices) must be included after the reference page.  The appendix/appendices should contain materials to support your answers to the questions posed in this paper. Since outside sources are required on this assignment, APA style in-text citations must be included in the body of the paper.  The guidelines for In-Text citations may be found here.  You are expected to follow all APA style guide requirements.

JetBlue Reading Response ASSIGNMENT: After reading JetBlue Customer Value, write a 1 to 1.5 page, double-spaced, typed (size 12 Arial font, 1-inch margins) response to the reading where you answer the following: •    Explain how JetBlue’s marketing views are different than other big airlines? •    In what ways does JetBlue create value for its customers? How do customers respond to the attention? •    How does creating value for customers end up creating value for JetBlue? Be specific. •    If you have flown JetBlue before – describe your experience(s) and how they compare to the promise/other experiences mentioned in the reading. If you have NOT flown JetBlue before – explain if after reading this whether you would try it and why? Your document header should only include your name and the date on the same line.

I am creating a bike rental application where the inventory is provided by the supplier. A similar application can be found: Spinlister – spinlister.com The market potential or open source significance for this application should be written. Below are the points that should be addressed: Market Potential or Open Source Significance (between 250 and 500 words). Address the following: •    Market potential, commercial promise, or open source value •    Technology and market entry barriers competitors and differentiation. •    Operational and support challenges. •    Scalability •    Evidence of user interest (provide references) •    [Optional: Social and environmental impact] •    Notes on similar/related products (provide references) •    Novelty of your solution, innovative characteristics

Module 5: Week 5—Develop the Value Offering—the Product Experience (Chapters 8-10) MMIP Questions Q1. Explain your product planning efforts. (Ch. 8) Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8) Q3. Discuss your techniques of building the equity of your brand. (Ch.9) Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9) Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10) Company for this assignment is Netflix and its streaming services. Textbook is Marketing Management 3rd Edition by Greg W. Marshall and Mark W. Johnston

Pick a product or brand of your choice that is sold in your geographical location. From an examination of any marketing medium (such as advertising, packaging, or website) and reflecting on the 4P’s of marketing, construct a value proposition for the product or brand. Conduct substantial research on the product or brand in order to get a good understanding of how the brand has evolved and where it is heading. Submit a 2-3 page paper, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12 points in size. Be sure to cite any sources in APA Format. Conduct substantial research on the product or brand in order to get a good understanding of how the brand has evolved and where it is heading.