Marketing

A business plan is prepared and I have attached the Powerpoint Presentation for reference. On the basis of that, as well as the samples that would be attached along should be done according to that. Supporting documents will be attached. Anything more information due ask and will share it. I need the Business plan separately with 4500 words as well as Reflective report with 4500 words.

The Role of Digital Technologies in Marketing  You are required to write an essay explaining why the statement below is correct. Your essay needs to mention specific examples of use of digital technology across all areas of marketing management. You can focus your assignment on one specific industry, or even one specific brand or product.  Statement: “Digital marketing affects all areas of the marketing mix: product strategy, pricing, promotion and distribution.”

Assessment Context and Scoring Guide Attached.  For this assessment, consider that you work as a marketing analyst for a consulting firm. You were previously asked to develop an analysis white paper to be used for marketing purposes to showcase the firm’s consulting capabilities, and your manager and the firm’s marketing team was impressed with your work. As a result, your manager asked you to create another analysis white paper to also be used for marketing purposes, with a goal of highlighting the firm’s consulting capabilities for each of the “four Ps” of product, place, price, and promotion. Analyze the fourth “P,” promotion, for a product or service. You can use the same product you used for the previous assessments, or you can choose another organization, product, or service. Your analysis should cover all the aspects of promoting the product or service, including promoting to the customer and other promotional audiences. Address the following in your analysis: Communication Strategy Analyze the company’s communication strategy in relation to the intended customer or promotional audiences. As part of that, indicate: Who are the intended customers? Who are the promotional audiences? What are its communication channels and media tools? How does the company use social media in its promotion of the product or service? Who represents the product or service? Explain how the integrated communication aspects of the company’s integrated marketing program contribute to the company’s economic success in relation to its competition in the marketplace. Promotion Strategy Analyze promotional components of the sales approach and explain how they support the sales process. As an example, salespeople for an IT product might need to educate the customer about the product as part of the sales cycle. What works? What does not work? Propose potential improvements to the company’s promotional strategy and justify those changes based upon identified weaknesses or opportunities. Describe how your recommendations regarding the promotion strategy might impact management in the company. For example, are there issues related to how and when your recommendations should be implemented? Suggest ways of addressing potential implementation challenges from your recommendations.

Customers have high expectations about companies and brands they prefer. Stakeholders presume an organization will consider what is best for society when selling its products and services alongside what will benefit earnings. Today, societal marketing is on the rise as more companies consider the value proposition of their image beyond features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society. WEEK 1 DISCUSSION POST Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone. The focus of your work will be social responsibility of the chosen company. This is a public relations-style article. Today’s consumers of media want quick, informative, and exciting information. It can be written in 1st or 3rd person. This post should be 200-300 words in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format

TASK:  Working alongside the company’s market research manager, you are tasked with submitting either a data collection or a sampling plan.  The plan must be a formal and professionally presented document. Allocation of Marks   Allocated Marks If choosing a data collection plan:   ·         Explain the main research orientations (qual/quant), specify and justify the proposed one.  The decision should guide subsequent actions. ·         10% ·         Review the alternative data collection approaches, propose which one should be adopted and justify choice. ·         60% ·         Provide a detailed implementation plan of the specific approach including identifying potential problems and how these could be mitigated.   ·         30% If choosing a sampling plan:   ·         Explain the main research orientations (qual/quant), specify and justify the proposed one.  The decision should guide subsequent actions. ·         10% ·         Formally define the research population.  Identify and evaluate the merits of alternative sampling frames.  Suggest the most appropriate one and justify choice. ·         20% ·         Review the main sampling approaches, propose which one should be adopted and justify your decision. ·         10% ·         Review the various sampling methods of the adopted approach, propose the one that should be employed and justify your recommendation ·         50% ·         Provide a detailed implementation plan of the specific approach including identifying potential problems and how these could be mitigated. ·         10%     Marking Criteria The extent to which you provide a detailed and critical evaluation of the related methodologies and/or techniques.  A mere summary or description will NOT be sufficient. Selection and full justification of the proposed/adopted methodologies and/or technique in solving the specific problem. Technical competence of implementation of the adopted technique.  Systematic and detailed debate of the various steps or actions involved. Correct referencing (Harvard style) throughout the assignment.

Research Paper Assumptions You are a marketing consultant assigned to a company that has grown both domestically and internationally.  The company is expanding and has asked you to research ways to continue that expansion into foreign markets.  They are particularly interested in growing in developing countries, utilizing their experience and your market-entry plan. You have to present the results of your research to the company in two stages: 1)     A market entry report that will include: o   A background briefing about the company, focused on its products, strengths and weakness as it relates to international markets (i.e., the SW of a SWOT); o   An assessment of two countries to include: §  Legal market entry barriers and ethical issues of investing/entering this country; §  Branding/Consumer issues; and §  Financial risks. o   Recommendation as to which country is a better choice to enter, as well as the market entry method(s) the company should utilize and strategic tactics to take to enter the chosen market. Other Instructions/Guidance Each student will choose a real company and product/service.  You will also choose two countries to compare. You will research and analyze key aspects of entering the two international markets, comparing the markets and ultimately choosing one in which to recommend entry. The company must be a publicly traded company, as there is more information available for such. Note that non-U.S. companies are allowed, as long as they are publicly listed on a stock index (U.S. or non-U.S.) and you can get sufficient information/sources. The countries chosen must have per capita GDP less than $16,000 in 2019 according to the International Monetary Fund (IMF) list found here:  https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita                     Follow the Full Report Outline and be clear and concise in the writing. Referencing style:  APA format for citation in text and reference in bibliography (APA format not necessary for entire paper, just the referencing/bibliography). Full Report Outline       I.         Executive Summary (one-page or less summary of report)      II.         The company briefing (approximately 1000 words): a.     Background on the project, including:                                                i.     type and products/services to be marketed                                               ii.     brief history of company/products                                              iii.     size and corporate information (sales and employment),                                              iv.     current locations (HQ and other domestic/international)                                               v.     other international information relevant to the scope of this project. b.     Strengths of the Company/Products for International Markets c.      Weaknesses of the Company/Products for the International Markets    III.         Country Comparison (approximately 2,000 words) Background of the two countries (compare to each other and their regions) a.     Legal and Ethical Considerations and Risks                                                i.     Country A                                               ii.     Country B b.     Branding and Consumer Considerations and Risks                                                i.     Country A                                               ii.     Country B c.      Financial Consideration and Risks                                                i.     Country A                                               ii.     Country B            IV.         Findings and Recommendations (approximately 2,000 words) a.     The benefits/opportunities and challenges/threats of doing business in each country b.     Country rankings and explanation (which country do you choose to enter first?) c.      Market entry method(s) and Tactics to Take Note:  All the above are to be presented from the standpoint of the decision-making process of the company – so cut out anything that is not directly related to that process.

The case MUST include the following clearly-identified four sections:  1) Abstract/Identification of the strategic issues and problems.  – Challenges must be based on Covid-19 issues Identifying strategic issues is the heart of the strategic planning process. A strategic issue is a fundamental policy question or critical challenge affecting an organization’s directives, mission/values, product or service mix, customers/clients, costs, financing, structure, processes, or management. This section contains a focused paragraph defining issues and problems that the organization is currently facing. The issues and problems are found through your research of the organization, and environmental scan/SWOT analysis (section 2). The identification of the strategic issues must be a clear statement as to the underlying problems facing the organization and what your paper tends to prove or uncover.  2) Analysis and evaluation. This section contains thoughtful and concise assessment of industry, market, buyer behavior and organization. Be careful not to restate information presented in the video. Rather, focus on your current research, assessment and interpretation of the facts, qualitative and quantitative data, and management views. A SWOT analysis framework should be included (from part 1) as it is one of the useful tools to use in case analysis.  This section should also present three alternative courses of actions with pros and cons analysis for each alternative. The company’s objectives should be defined in specific terms so management can measure progress and take corrective action to say on track.   3) Conclusion/Recommendations. This section presents set of recommendations chosen from the alternatives discussed in the previous section. Make sure those recommendations are coming out of your assessment of the situation. Recommendations should be operational and realistic in the given case situation.  4) References.  To develop successful strategies and action plans, marketers need current information about the environment, the competition, and the market segments to be served.  A reference page is the last page of a case study/research paper that’s been written in APA style. It lists all the sources you’ve used in your project so readers can easily find what you’ve cited. 5 references are required, in addition to the textbook. Wikipedia and blogs are NOT acceptable. References should be cited throughout your paper where applicable. Submission: This assignment will go through Turnitin plagiarism software upon submission. Scroll down until you see the “Load Case Study in a New Window” button. This will take you to a new window where you can upload your paper to Turnitin. The percentage should be in the 20-25% range. Assignments submitted with high percentages are subject to point deductions and/or a grade of “0”. Late cases will not be accepted.

My project is calculating metrics as a Marketer. I choose this topic because metrics are nothing more than formulas and expressions…aka, math. Marketers use math in the form of metrics on a regular basis and that makes this topic the best choice for me to write about. This essay will need relevant web articles and industry publications that note the use of math and metrics in the Marketers’ daily life and line of duty. The format that this presentation will take is a document report accompanied by supporting images, charts, and statistics. Of course, the central focus of the work should be quantitative and demonstrate math concepts and skills. Quantitative literacy is often complex reasoning with simple math and graphics, involving the use of numbers in descriptions, analyses, organizing, and analyzing data or works that have some quantitative component. Start with an introduction section. Explain what you did and why. Write this assignment to a general audience, who may or may not know much about marketing, metrics, and their relationship with math. Particularly if you do some kind of practical project, include a section that explains the basic elements involved before launching into the project itself. Critical thinking, creativity, the generation of original material (text, photos, graphics, computer-generated or physical media of any kind), and the accuracy and clarity of quantitative communication are the most highly valued elements for this project.  This essay could be the basic math and quantitative aspects of marketing like a social media campaign, ad campaign, or brand development project.  Original charts, graphs, and images are valued in grading this assignment, but art skills are not a grading criterion. Original images or graphs will be evaluated on their effectiveness in conveying quantitative information. Cite your images, even when they are your own. You can do this simply by creating a caption below the image with your name and the year. Quantitative Literacy: Frequent and correct use of quantitative skills and concepts (e.g., physical units/conversion of units, scientific notation, percent, ratio and proportion, statistics, computations, interpreting or generating data and graphical information). Mathematics Content (Algebra, etc): Core math concepts and skills play a central role as the subject of the project. Writing: The project is well defined, relevant to marketing, at least somewhat novel, supported with original quantitative examples, and written with a clear and original narrative. Graphical Information: Graphical quantitative information (charts, graphs, equations) highly relevant, original work, and well-integrated with the text. Length: More than five pages of original text, double-spaced, 12-point Times font. This does not include images or quoted text.

Discussion Forum 6 In Discussion Forum 6, post your response to the following discussion questions. Reply to at least two classmates’ responses by the date indicated in the Course Calendar. What are the essential steps in creating a successful storefront? What part does your website play in this successful storefront and what steps would you advise for creating the optimum website? How has the Internet impacted international businesses, both positively and negatively? What do you predict as the future impact on international business due to the increasing use of the Internet for global commerce and communication?

Introduction: Examine the four marketing strategies and read about the importance of doing viable marketing research before you begin planning strategy. Based on what you learn, you will begin this Assessment by examining the mission statement and then move on to address the situation analysis based on where you live. You will first address the background marketing research based on the business type that will be provided by your instructor. Read the scenario and respond to the checklist items based on the Reading and Learning Activities. Scenario: Lee is the owner of Lee’s [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for his business. You must use the industry selected by your instructor. Checklist: Summarize a marketing strategy for Lee’s business, addressing each part. Part 1 Mission: Redefine Lee’s mission. Lee’s current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.” Write a marketing-oriented mission statement for Lee’s business. Part 2 Situation Analysis: Organization Strengths and Weaknesses: Describe methods that Lee could use to identify his internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization’s strengths and weaknesses. Explain your response. Environmental Scan(see attached document for this link): Who are the direct and indirect competitors for Lee’s business located in your area? Using sources like the U. S. Census Bureau (go to “Browse by Topic”), describe the demographics affecting Lee’s business in your area. How is technology being utilized in the industry assigned that might have a positive or negative impact on Lee’s business? Identify Lee’s competitive advantage against his direct and non-direct competitors in the city nearest to where you live. Finally, define the term sustainable competitive advantage and explain what advice you would give to Lee in his quest to build a sustainable competitive advantage. Part 3: Marketing Objectives Set marketing plan objectives for Lee’s business (see page 25 of your text). Identify at least two S.M.A.R.T. goals (i.e., Specific, Measurable, Achievable, Relevant to the mission, and Time-bounded). Part 4: Marketing Strategy Describe the target market strategy for Lee’s business. Paint a very clear picture of who Lee will be targeting for his product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase his sales? Explain. Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.    Part 5: Implementation Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.     Part 6: Evaluation Using the concepts from the text, describe how you will evaluate your marketing strategy. Respond in a minimum total of 3 pages: 1½ pages (350 words) for Parts 1–3 and 1½ pages (350 words) for Parts 4–6 in a Microsoft® Word® document with additional title and reference pages using the current APA format and citation style. Your paper should include headings, an introduction, and a conclusion. Access the MT219M1_Assessment rubric.    Submit the Assessment to the Dropbox.  Minimum Submission Requirements Your Assessment response should be the required number of pages as specified, in a Microsoft Word document, with an additional title page and reference page using APA format. Respond to all of the checklist items in a thorough and highly organized, logical, and focused manner using Standard English and demonstrate exceptional content, organization, style, and grammar, and mechanics. Your Assessment response should comply with all instructions provided. Your paper should provide a clearly established and sustained viewpoint and purpose. Your writing should be well ordered, logical and unified, as well as original and insightful. Be sure to cite both in-text and reference list citations where appropriate and reference all sources using proper APA citation style.