Marketing

The paper is for Service Marketing and this is the description: “The COVID-19 pandemic (coronavirus) affects the economy to varying degrees. Analyze for a service company of your choice what challenges the company faces based on the constitutive characteristics of services. Show the problem areas and develop appropriate alternative courses of action. Please introduce the selected company briefly (company name, location, turnover, number of employees, core brands / products, industry).” The paper has to be re-written as it has really poor quality, the brand chosen was -in my opinion- very wrong and it should have been a bigger, better known one. It contains mistakes after mistakes, you will see my notes written in red. I need 2-3 scientific sources and at least 6 in total, but more are also very good. Further instructions will be uploaded as PDF. A formal structure, clear distinctions among parts, a logical conclusion, etc are missing too. Feel free to change the company if needed!

Executive summary, Introduction / problem / aims and objectives of the report 10% Include a SWOT analysis    good solid summary and intro. the macro env. analysis was an added bonus, which leads to the SWOT analysis. This section is way to long, and will divert attention from the rest of the paper ============ ============ Technology in marketing 10%    so you do not really follow the instructions given to you by the module leader, so either there are a lot of added parts or missing ones. I am assuming that this paragraph is the one labeled technology,  which is a bit too brief ================ STP strategy- With reference to academic sources 20%    This is also way too brief, and not referenced? ============= Marketing Mix- With reference to academic sources 20%    you did not really follow what was required, you had to discuss each element of the marketing mix, explain it, reference it then relate it to your business, with recommendations. ============= Conclusion 5%  brief but ok conclusion   =============== ========= Overall recommendations 5%  your recommendations are way too brief, and relate to porters 5 forces, which 1- weren’t required 2- not even detailed. ================ General presentation 5%  You could’ve integrated pictures for their social media? menu? restaurant?

Chapter 5 1.Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer’s mind to increase its purchase? Outline your strategy. Create a new tagline for this product. Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

Module 5: Discussion Forum 11 unread reply.44 replies. Research studies have found that race is a consistent predictor of attitudes toward the police. Some researchers suggest that people’s experience during police stops can be an important reason for their attitudes toward police. Questions have been raised about bias in the decision to initiate a stop and in other aspects of the traffic stop: the length of the stop and the decision to cite, search, or use force. This discussion provides an opportunity for you to explore, with the data set 32022 PoliceContactSurvey.sav, whether the experience with police during a traffic stop differs significantly between white and black respondents by using the methods you’ve learned in Module 5. Race will be treated as the independent variable in this exercise. First, examine the measurement (categories) of racein the data file. Second, examine the meaning and measurement of the following variables: Search, Respect, Proper. Select two dependent variables and perform crosstabs; select statistics including Chi-Square (Links to an external site.), Lambda, and Cramer’s V for analysis. Before performing statistics, you need to take the following steps to ensure that this analysis will only include the information of the respondents who clearly identified themselves as black or white. In the editing bar, click “Data”. In the dropdown box, select “Select Cases,” toward the bottom of the box. In the box of Select Cases, check “If condition is satisfied” and check the choice “if”. In the “if” box, type “Race=1 or Race=2,” click “Continue”. Click “OK”. With this procedure, you tell SPSS that your following analysis will only include the cases in which the respondent clearly identified him/herself as white (1) or black (2). In your initial post, 1) state your hypotheses and null hypotheses, 2) state the meaning of each dependent variable you select, and 3) state the findings with the properly numbered tables and conclusions in reference to the null hypotheses. Note: The expected counts in each cell must be 5 or greater. If this rule is violated in a table, you should consider changing the dependent variable and try another instead. Be sure to support your statements with logic and argument, citing any sources referenced.

Please, apply if you posses a Doctorate degree.  Topic: An investigation of the Use of Competitive Intelligence in Marketing Strategy Formulation. A Ph.D. thesis has been submitted to the university already. However, during the viva the candidate was asked to rewrite the entire thesis in order to rectify major concerns highlighted by all the three examiners. Order requirements: 1. The entire thesis should be rewritten and so no parts of the existing thesis should be reused. 2. Plagiarism should not exceed 15% of the total word count required of 50,000. 3. The research methodology, research design and analysis can be chosen and developed by the writer after discussion. 4. Word count requested is for the main chapters excluding references/bibliography which is to be provided separately. 5. The re-written thesis should comply with all the three examiner’s report. 6. The thesis should comply with the university guidelines for the writing of thesis & dissertation. Documents that will be provided: 1. Soft copy of the thesis. 2. Three examiner’s reports. 3. University guidelines for the writing of thesis & dissertation. 4. Examiner’s comments on the thesis. (The candidate is expecting an examiner report which has comments written on the thesis itself. This document will be provided to the writer once it is received from the examination committee and this order will only be finalized after the writer has received all the documents and confirm to the order requirements, deadline and quality.) Note: This is the final chance of the candidate to present the thesis and so it is absolutely important that the thesis is of high quality and meeting at the standards required. Special Note: Once the thesis is written, the document will be forwarded to the external examiners for their review and any rework/edits requested should be completed before finalizing the order and the confirmation will only be provided once the external examiners approve the thesis.

Summarize the case study. Then answer the questions: What went right?, What went wrong, and What could be improved?

This week, we are learning the definition of marketing, along with understanding how the concept has evolved, the value marketing provides, and planning for marketing.  Consider the following question:  What do you think went into Yoga Glo’s (Links to it: https://www.glo.com/) strategic marketing plan (keep in mind that business and marketing plans differ)? Consider what situation factors might have influenced their decisions, what marketing objectives they might have, their target market, and potential marketing mix. Lastly, think about how they might be measuring results against the plan. Describe the answer in four different parts:  1. Perform a situational analysis 2. Set marketing objectives 3. Develop marketing strategies 4. Implement and control the marketing plan Write 2-3 sentences for each.

Introduction  (1 page) Briefly describe the background of this business (e.g., founder, history, performance). 1 page External Environment Identify key marketing environmental factors Provide a detailed analysis of the Industry/Competition/Customers

The Role of Digital Technologies in Marketing  You are required to write an essay explaining why the statement below is correct. Your essay needs to mention specific examples of use of digital technology across all areas of marketing management. You can focus your assignment on one specific industry, or even one specific brand or product.  Statement: “Digital marketing affects all areas of the marketing mix: product strategy, pricing, promotion and distribution.”

Write a relationship marketing plan to manage the customer experience of Spotify.  This will involve you investigating the principles of service design and applying them. To understand service design, you should review not just the textbook, but the latest scholarly journal articles regarding this and reference them in your assignment. This service design approach should accommodate all of the topics covered in the trimester. The best plans will address the specific issues, and will be customised to the customers of interest.  It is important to note that you should not just apply some generic strategy for service management in your assignment.  You should discerningly choose what plans and strategies will work best for your particular arts organisation and justify your choice. Carefully consider the behaviour of the intended customer base and remember that sometimes it is the simple things that are the most important.  Also, remember that your arts organisation would have a finite budget to implement changes. Your plan should be highly actionable with specific recommendations about ‘what to do’ at the end of each section so that a manager could simple pick up your assignment and implement it. Your plan should be no more than 1,500 words.