Marketing

analyse and summarise one problem associated with the marketing mix. This needs to start with a brief identification of the problem, stating the element of the marketing element to which it relates. This should then be followed by an analysis of the problem, using concepts from B629/BZX629. Finally, the section should finish with a brief summary of both the problem and the analysis. The analysis should comprise the largest part of this section. Choosing a suitable problem is important, so that you are able to analyse it properly, using relevant module concepts. You should choose one that you have direct experience of and, preferably, some control. It should focus mainly on one applicable element of the marketing mix (i.e. one of the 7Ps). However, many problems may have a bearing on other elements of the marketing mix, too, and your analysis should make this clear. Remember that you must use concepts from B629/BZX629;  if focusing on a product, price, place or promotion problem. We expect better answers to state the complexities of the situation and also to identify course themes. The marketing mix problem relates to price  and is as follows – Our competitors frequently deep-discount their products which dramatically affects our sales – we use a strict cost-plus pricing methodology so we are unable to respond with significant discounts. A few things that will help As sales advisers we take calls from customer looking to take sky services either cheaper that their current provider or looking to be a quote from another service provider. The offer we are given are set by the finance and marketing team and are reviewed each quarter by we cannot match some of the deep discounts that other providers offer. Sky offer additional features with there products meaning that some customers see the value and some are priced focused. I have include the product part of the paper to help understand why. Pricing and product are the main elements of the marketing mix, with pricing being the only revenue-generating elements (B629, 2011, pg.78). Through pricing, Sky compensates for the cost of production. Furthermore, the price of the product is majorly linked with the quality and satisfaction of the customer.  The services Sky offers its customer along with Sky Q products and the features analysed using the Three-level products analysis Fig 4 are of a higher quality and offer the customer more value for their money, therefore outperforms its competitors meaning customers are willing to pay a higher premium.   Sky sell their services to their competitors – to retail to their customers. Using concepts from 78-88 of the text book provider you need to apply these concepts to the problem.  i do not need a intro to sky.  Please include diagrams of the concepts but make sure you have attapted them and refrenced them.

Many marketers succeed because of the ability to recognize unexpected success.  Every organization has a story of how an “unexpected success” changed the direction of the firm.  Assignment: Describe an unexpected success in your life or in the life of an organization you wish to analyze.  Often unexpected success leads to innovation.  In a short paragraph demonstrate an example of unexpected success in your personal life or from some event in an organization’s history.  Then, show how it led to innovation. Example: •       Example: German Chemist, Alfred Einkorn introduced Novocain in 1905 as a non-addictive substitute for cocaine in battlefield analgesic applications.  Einkorn was researching an easy-to-use and safe local anesthesia to use on soldiers during wartime. He refined the chemical procaine until it was more effective, and named the new product Novocain.  •       Unexpected success (failure): Novocain never became popular for military use; however, it did become popular as an anesthetic among dentists (an unexpected success).  This led to innovation in dental anesthesia.  •       Unexpected success is the first source of innovation

INSTRUCTIONS: All you need to do here is RESPONSE to this post.  Half a page, please  Explain how having strong competitors can benefit or harm a company. Use at least two examples to support your comments:  Having strong competitors can benefit a company because by knowing your competitors, and what they are offering can help the company make their products, services and marketing stand out. A company can use this knowledge to create or improve their business performance. In addition, competitors are important to a business because it helps a business identify their specific traits appealing to the consumer, that eventually will enable them to market more effectively and bring more customers. Competition among companies can encourage the investigation of better/new/more efficient products, or more efficient processes, which could in the end result in economic growth for the company.

Your first experience day is to provide a comprehensive report of how companies market to you.   Assignment Walkthrough Thought Paper 1 Walkthrough.MOV Walk around, take pictures, journal, record video.  Do NOT use outside sources for your paper; this is a reaction.  You need to experience marketing to get credit.   Discuss the messages, the advertisements, the companies, the credible sources.. Describe   – what companies you are drawn to?  why?  – what advertisements do you notice?  why?  – in these marketing components, are there specific things that entice you?  Sights, sounds, looks, people, etc. Why?  – what messages do you notice?  who are they directed to?  how do those messages make it to the audience?  are they effective?  – where do you notice marketing the most?  go to those places – take pictures, discuss, get input from friends Anything that gives me a clear sense of where you feel most marketed to, and what those companies are doing right/wrong.  You must also provide a summary of marketing techniques and what you learned/how you will apply in the future (usually 1-3 pages)   This is really helpful as a tie-in to all the material you put in your paper.   Please note, I am looking for MULTIPLE companies or brands for comparison.  Comparisons of 3 or less products or companies are not effective because it doesn’t tell me what you experienced. Good assignments in the past have been around 10 pages minimum.

https://youtu.be/x6sYo4UYFmE Before you begin writing, follow these guidelines to help you prepare and understand the case study: Read/Watch and examine the case thoroughly Take notes, highlight relevant facts, underline key problems. Focus your analysis Identify two to five key problems Why do they exist? How do they impact the organization? Who is responsible for them? Uncover possible solutions Review course readings, discussions, outside research, your experience. Select the best solution Consider strong supporting evidence, pros, and cons: is this solution realistic? Once you have gathered the necessary information, a draft of your analysis should include these sections: Introduction Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences. Background Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study. Alternatives Outline possible alternatives (not necessarily all of them) Explain why alternatives were rejected Constraints/reasons Why are alternatives not possible at this time? Proposed Solution Provide one specific and realistic solution Explain why this solution was chosen Support this solution with solid evidence Concepts from class (text readings, discussions, lectures) Outside research Personal experience (anecdotes) Recommendations Determine and discuss specific strategies for accomplishing the proposed solution. If applicable, recommend further action to resolve some of the issues What should be done and who should do it? After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: Is your thesis statement clear and direct? Have you provided solid evidence? Is any component from the analysis missing? When you make the necessary revisions, proofread and edit your analysis before submitting the final draft. (Refer to Writing@APUS, The Final Product for tips on proofreading,   Source:  Ashford University, Writing Center. (2013).  Writing Resources | Types of College Writing |  Business Writing.  URL: https://awc.ashford.edu/tocw-guidelines-for-writing-a-case-study.html Watch the YouTube video  Case Study requirements: Title Page Minimum of 3 pages or more, double-spaced, Font 12, Arial or TimesNewRoman References page containing a minimum of 5 additional References  Turn-it-In enabled. Do not plagiarize.

“How to Win Friends & Influence People in the Digital Age” By Dale Carnegie & Associates   This assignment has two parts.  1)      Read the book, “How to Win Friends & Influence People in the Digital Age”. 2)      Write a paper up to three pages in length using the following format and adhering to the Writing Rubric listed in the Content section of this course. The paper due date is listed in the syllabus.  The paper must be submitted on time in D2L.  Any late paper will lose 5% of the grade every day it is late, up to 4 days.  After 4 days of non-submission, the paper will receive an automatic “0”.   Book Summary Project The following format basics are standard guidelines for the format of the summary paper:  The document should be double spaced in 12-point Times New Roman font, with 1-inch margins.  The paper is expected to be three pages in length including the title page.  Your name is to be included on each page of the paper in the header. Sections:  The sections of the paper need to be clearly labeled.  The following sections must be included. 1.      Title Page:  Consists of a single cover page and should include the following: student’s name, course name and section, date submitted, date due, and topic. 2.      Book Summary:  Summarize your major learnings after reading this book.  The book summary is not to exceed two pages. You should use the available space wisely and write concisely.  Include your name on each page of the paper.  Excess writing will not increase your grade and may reduce the grade as you have demonstrated that you do not have the ability to write concisely.

Do a search to find one peer reviewed, academic/scholarly journal article of interest to you on one of the following topics: Organizational Change Management     Organizational Communication     Organizational Conflict Resolution     Organizational Culture     Organization Design     Organizational Leadership     Theories of Motivation Write a 1-2 paragraph summary and 1-2 paragraph review of your chosen academic article . Write a summary and review of the article in your own words and in APA. Remember: No quotes are allowed. Paraphrase all citing your sources both in-text as well as at work’s end.

The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research and analysis of buying behaviour, recommend where improvement is needed and explain your position. Be sure to include traditional media choices that will hit the target audience, also consider Internet and digital marketing. Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company? What ideas do you have for how this event can benefit humanity for the greater good? Lastly, indicate how you will measure and evaluate the success of the campaign. A minimum of three resources must be included to support your research.

Need to write the topic about comparison study on the Math& Reading Skills and student’s short-term education outcome and their attention span and this paper has to relate with Marketing and International Business.   Write the first three chapter of ARP Proposal for ARP – Outline   Sections that you should have in your proposal Introduction ·       Introduction ·       Background of the problem ·       Statement of the problem context ·       Purpose of the study ·       Research question(s)/ objectives / statement ·       Rationale ·       Theoretical framework (optional ) – elaborate in chapter 2 ·       Scope and Limitations Literature review ·       Provide some background information on your topic, i.e., stats, demographics, community information, trends, themes, gaps, etc. ·       The literature review is intended to serve at least five broad purposes: o   To map out the current state of knowledge about the topic of study through appropriate conceptual categories o   To present results of contemporary studies relevant to the topic o   To describe and assess methods, analyses, and implications of these studies o   To identify points of debate, uncertainty, ambiguity, or mystery in the existing knowledge base o   To demonstrate the basis for the positions taken, the framework used, or the questions asked in the student’s line of study Things to consider: ·       This is generally quite a descriptive section ·       Shows the reader that this research needs to be done ·       This is not a laundry list of references, but a synthesized part based on topics that emerge ·       Provide information about the conceptual or theoretical framework you will be using. ·       Consider what lens will be brought to the research Methodology ·       Overview – how you are going to answer your research question(s) ·       Research methods and design  – consider sampling method, recruitment methods ·       Describe your plan to analyze your data ·       Describe your assumptions ·       Limitations to your methodology and problems you could encounter ·       Describe your ethical considerations. Timeline ·       Month and year you want to graduate ·       Work back considering what you will need to do References ·       APA style

Instructions For this assignment, you will conduct a brief SWOT analysis for a publicly traded company of your choice (except for Pandora, Uber, Amazon or Starbucks) that are covered in the lecture material and in the sample assignment. You will put together a list of SWOT factors for the company based on credible sources and provide two recommendations to the company based on your analysis. Selecting a publicly traded company is recommended since it will make it easier to find information in any of the sources that are acceptable for this assignment.  What you need to do You need to conduct research about the company as well as its environment. A good starting point is the databases available through the school library.( not required)  Finally, you can also use the company’s website as a source of relevant information.  You need to include at least three different sources for your analysis.  IMPORTANT! The following sources are not acceptable: Wikipedia, blog posts or any other user-generated information site, and published SWOT analyses for the company from any source. If you use a published SWOT analysis you will not be doing the work on your own and you will lose half of the points for the assignment if you do that. If you struggle with assignment, reach out for help