Marketing

Follows the formatting and response length guidelines Analysis answers the question(s) completely Analysis correctly applies required concepts Analysis is logical and relates to the current topic Appropriate depth of analysis that demonstrates understanding of the concepts and their application https://www.allbusiness.com/ethical-marketing-in-age-of-coronavirus-129378-1.html Based on the article, can business straddle the line of the needs of their business and the needs of their customers?

In Unit V, you selected NIKE as your favorite brand and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion. In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing. Next, you will determine which pricing strategy is represented by your brand’s price and discuss why (or why not) the pricing strategy is effective. Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand? You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must be cited and referenced. You will create a four-page Word document, not counting the title and reference pages.

Follows the formatting and response length guidelines Analysis answers the question(s) completely Analysis correctly applies required concepts Analysis is logical and relates to the current topic Appropriate depth of analysis that demonstrates understanding of the concepts and their application https://www.youtube.com/watch?v=3hjV-uj8aoo&feature=emb_title In this commercial I see a couple of target markets and as a marketer you have to find your target market. LebronJames is one the hottest spokespeople out right now, can you tell me how many times you see the product and for how long? Also, what song is playing and why you think they pick that song? And, who do you believe they are targeting which all those different characters?

As an e-marketing consultant, do the following: 1.     Investigate the following e-marketing mix elements (DON’T investigate other elements like pricing or distribution): a) Internet Products, and/or b) Social Media/Influencers Marketing   2.     With your knowledge of Information and Communication Technologies (ICTs), analyse why and how some latest ICTs can help e-marketers better design Internet Products, and/or Social Media/influencers Marketing.  Examples of ICTs are: * Artificial Intelligence: image/face/fingerprint recognition, computer translation, chatbot, etc. * Virtual/Augmented Reality, Avatar Generator, Reverse Image Search, Voice Assistant, etc. * Big Data, Data Mining, Text Mining, HTML5, Hashtag, Streaming Technologies, etc. * Internet of Things (IoT), 5G, NFC, SET, etc.   3.     In your analysis, apply the theories and concepts discussed in the module, including but not limited to: * marketing strategies, STDP, 2Is (i.e., individualization and interactivity) * customer interface, customer relationship, customer experience * internet user characteristics and CB online, AIDA, “Think, feel, do” * Internet products, product value hierarchy, and customer co-design * IMC, Digital Owned, Paid and Earned Media, Community Levels and Criteria, Social Media   Influencers   4.     Provide real examples or suggest new practices to elaborate your analyses, like the following examples: * Google relies on AI in providing its search engine services (Internet product) * HSBC uses chatbot in its banking services (Internet product) * McDonald’s HK partners with Karena Lam (???) and uses Facebook and YouTube to  promote its new product “OmniPork” in HK (social media marketing), or * Dr. Martens partners with KOL Hana Tam (???) and uses YouTube to promote its shoes in   a video titled “4 Ways to rock with Dr. Martens” (social media and influencers marketing) Marks mainly go to your ability to analyse clearly why and how some latest ICTs can be applied to the selected e-marketing mix elements, as well as your understanding of the e-marketing mix elements and your applications of relevant e-marketing theories and concepts in your analysis.pls find above information of teacher requirement.  and my requirement as below: Question 1: pls use the terms and explanation of my attached class notes first, and don’t use too much information on the Internet. Question 2-3: I think #3 is the guideline of question 2, pls use the terms and  concept of my class note as my teacher mentioned it should be analyzed with my current knowledges. And, the analyze of the ICTs should follow the requirement of #3.  Question 4: As the examples my teacher show us are relevant to global company or case in Hong Kong. I think you should apply an example which is well-known in worldwide / common in Hong Kong.  Overall, there are only 3 questions to answer (#3 is the guideline of #2).  Thank you so much and look forward to your work:)

Analysis:  The New Marketing   Read The New Marketing textbook throughout the course semester and select three chapters in the book to analyze.  Provide a summary of the three chapters you find the most powerful.  And, list the major highlights from these chapters. Book: The New Marketing: How to Win in the Digital Age.    Burgess & Burgess    |   SAGE Publishing. 202 ISBN 978-1-5264-9011-7 (hardcover) ISBN 978-1-5264-9010-0 (pbk) ISBN 978-1-5297-3830-8 (ePub)

Description of the assignment : Brand Management Create an individual report, using the following tools and models which we studied in class, respective: –  positioning, – segmentation – marketing mix, to evaluate a brand of your choice.If you choose a new brand you will need just a short introduction of that brand (shortly describe what is it about) and than focus on the key elements mentioned above. The brand I am choosing is Louis Vuitton You must show an understanding of the respective tools by demonstrating an ability to apply them to a real brand and draw sensible conclusions regarding the brand from that application. The report should have max 2.000 words. You will be marked against the rubric which is available to see on the uploaded file

For this deliverable, you will provide comprehensive final recommendations to the marketing communications plan based on your analysis, insights and key learnings from the communications audit from the first part of the project. Do not provide HR focused solutions such as hiring a new employee to solve problems. Important Note: Short-term recommendations require less than one year to implement. Long-term recommendations require more than one year to implement.  This is an individual assignment. You will be required to research the organization in depth (You must have a minimum of 15 good quality sources of research/information. The company website (includes multiple pages on the website, social media sites) counts as one source.  Audi Audit Project Part 1 = The first part of the project that has been done. Please create the goals based on this pdf.  MRKT 3211 Group Project Marking Template Phase 2 = Marking criteria for this assignment.

In chapters 19-20 of your text, pick an IMC topic and comment on it. Be sure to give some background before you give your opinion. The discussion posting should be at least one full page single spaced. That’s about four paragraphs in length. On another date the same week, respond to two other posts. Pick two that were on topics other than your own. The response should be at least a few paragraphs in length.

Answer each of the following questions as completely as possible. Answer all parts of multi-part questions. Each response should be no more than four typed, double-spaced pages. These are critical thinking questions, but you must support your answers with facts from your reading and viewing materials. Do not merely copy your answers from your course materials. Formulate answers in your own words, paraphrasing or quoting the course materials as appropriate. Be sure to cite these references in an appropriate manner by using footnotes or endnotes. If you use outside sources to strengthen your answers, be sure to cite them also. Before submitting your work, proofread it for correct spelling, grammar, complete sentences and paragraphs, and clarity of expression. Be sure to keep a copy of each assignment for yourself. Consider that you are selling a line of toys that, because they are made overseas where labor costs are far lower, can be sold using a low-price strategy. If a buyer raises a price-based objection, what would you say to convince him that your price is appropriate? What closing strategy might you use here? Consider the same scenario as in question 1–that you are selling a line of toys that, because they are made overseas where labor costs are far lower, can be sold using a low-price strategy. If a buyer says, “You get what you pay for, and I don’t want inferior foreign goods,” what would you say to convince her that your products are of equal quality to those made in the United States?

The purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics. Review the topic materials “Forms of Marketing Research” and “The Marketing Research Process.” Using what you have learned about marketing research, assume the role of a marketing professional who has been tasked with completing a marketing plan for a client.  Select a publicly traded, for-profit company that will be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. Locate three to five additional resources that provide additional data and information about the brand. You will use this research to tell the brand story; share the company vision, mission, and marketing objectives; and describe the strategies and tactics the company is currently using to meet the marketing objectives. You will also perform SWOT analysis based on your research. Using what you learn from your research and subsequent analysis, complete the “Marketing Plan and Presentation: Part 1 – Research Template.” While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.  This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.  You are not required to submit this assignment to LopesWrite.