Marketing

Are you especially loyal to any one brand? If so, what is it, and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?   Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment) and be presented in APA Format.  Deliverable length is a minimum of 2 body pages.

Write a 175- to 265-word response to the following: 1. Some health care companies have a global footprint that spans across nations, languages, and cultures. As more areas of the world gain access to the internet, there is a greater potential for a company’s message to be miscommunicated when marketing a product or service across cultures. What strategies can mitigate this?

Please make sure this paper is ORIGINAL and has at least 350 words. Make sure this paper has good grammar as well as spelling. Paper due by tomorrow by 7 pm (Wednesday 07.08.20)  We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the “good guy tuna company.” Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about you and your family?  For this week’s discussion, select a company that you believe has exceptionally good, or bad, ethical practices. Begin by describing the actions or activities that you believe demonstrate why you selected them. Be very specific so that we are clear on why the firm does, or does not, demonstrate good corporate social responsibility. In your discussion, include if you believe they are at an advantage or disadvantage due to these activities, and why. You should also select at least one of Saint Leo’s core values and describe why the firm either does or does not, demonstrate that value.  Use specific examples to support your opinions. Don’t forget to include your personal experiences with the company and with our core values. Please type the name of your firm in the title of your post (e.g., TOM’S SHOES) so your classmates can easily see it. Any firm can only be used ONCE – first come, first served!  Your opening post should be no less than 350 words, free from spelling and grammar errors and college-level writing is expected. If you use sources be sure you cite them. Rubrics.

Marketing analytics often utilizes consumer data to increase sales revenue and market share. Provide a brief analysis of ethnic issues that managers face utilizing marketing analytics.LENGTH:1 to 3 double spaced pages for the body of the report.You should also have a cover page and a reference list,(these two pages do not count toward the five).FORMAT OF REPORT:APA style, with in text citations and a fully documented reference page.Double spaced, one inch margins, 12-point font.

3000-word marketing report. Do not exceed 23% of similarity. Reference all your sources of information. Avoid having more than 4% similarity from the same source. Report 1- How can your chosen business incorporate effectively old marketing DNA.  With new marketing DNA? Summary, Introduction/problem/aims, and objectives of the report. Include a SWOT analysis.

A paper will describe the marketing mix for the project, including product, promotion, distribution, and pricing. 300 words not including title page and references.  Project Title Company: Apple

For this assignment, you will be taking on the role of marketing manager for the organization that you researched in Unit VI. Within that role, you will need to present the marketing plan that you completed in Unit VI to the marketing team. This will require no additional research, but you will be compiling your content into a PowerPoint presentation and subsequent video. The items below should be included in your presentation.Introduction: Include a brief introduction of the company.Competitive Analysis: Provide a comparison of the company against two or three competitors.Marketing Strategies: Include an examination of all four Ps (product, price, place, and promotion). This should include the product and service, pricing, distribution/place, and both traditional and digital marketing strategies.Competitive Advantage: Address whether the company holds a competitive advantage in each of the areas of the four Ps.Ethical Stance of Company: Present the company’s ethical stance, which can include topics such as how they have created an ethical culture, social responsibility or corporate social responsibility (CSR), or any other topics related to ethical behavior within the organization.Conclusion: Provide recommendations for this company with respect to future marketing strategies, remembering to include topics involving all four Ps.The PowerPoint must meet the criteria below.Must be at least 12 slides in length (not counting the title slide).Include speaker notes in order to further explain the information on each slide.If outside sources are used, please follow APA Style when creating citations and references.The video portion of this assignment can be completed by choosing one of the options below.Option 1: Using a camera, record yourself presenting your PowerPoint presentation. You can use a smartphone to record, or you can have someone else record you; just make certain that your slides are visible as you present. The video should be professional and must be at least 5 minutes in length.Option 2: Using the “Record Audio” option in PowerPoint, record audio for each slide. With audio added, the presentation must be at least 5 minutes in length. To record audio, select the “Insert” tab, select the “Audio” icon, and then select “Record Audio” from the dropdown to begin recording.Assignment submission instructions are below.Option 1: If you filmed a video of yourself presenting your PowerPoint, you will upload your video to YouTube. Place the link to your YouTube video in a Word document. You will then submit two separate files to Blackboard: (1) your PowerPoint presentation and (2) the Word document containing the link to your video.Option 2: If you chose to record audio using PowerPoint, you will submit one file, which will be your PowerPoint presentation. Make certain to preview your presentation before submitting to make certain that the audio for each slide is present and understandable.

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: ? soft drink, ? fast food/restaurant, ? hotel, ? cell phone provider, ? banking, ? automobile, ? airline, or ? entertainment. Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies. Discuss where their marketing mix strategies are similar and where they are different. Explain why. Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy. Also, consider the element of ethical promotion and social responsibility toward consumers. In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies. Your research project must include an introduction. You must also reference at least one journal article from the SCHOOL Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

Read the Scenario below and answer the questions (minimum 300 words)You have recently been hired to work as the International Export Manager for a company that manufactures women’s shampoo and hair products (3 types and in 2 different package sizes – i.e. 6 SKUs total) in the US. After completing your initial research you have identified 2 potential markets for export – Mexico and Saudi Arabia.Using what you learned in our Week 2 and information that you find about the each country online or any other reputable and reliable source, answer the following questions:Describe your target customer. Who will buy this product? Why would they buy your product?(Note: the product category: “Women’s Hair Products” is very broad. I have done this on purpose, so that you can be creative and set your own assumptions aboutwhat the product could be. So that you can answer the next two questions.)Based on your research and your analysis in Question 2, identify the most important cultural traits for each country that will directly affect your sales and marketing in the each target country.Based on what you found in Question 2, and your research, what changes will you need to make to the product in order to sell it in each of the countries? (List the specific changes for each country – 2 for each.)Make sure to clearly mark and number your answers.

In this module’s Case Assignment, you researched marketing forces using quality academic and professional sources. It is time to apply what you have learned using the product/service you chose in your Discussion assignment.Real-World ApplicationAnalyze why & how each of the three marketing factors will impact the chosen product/service.Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.NOTE: All or nearly all of your research will come from the articles used in this module’s readings. The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.