Marketing

Literature Review: Marketing plan and promotion(1500 words)

-NO PLAGIARISM
-THE PROJECT MUST BE UNIQUE.
-PLEASE FOLLOW THE INSTRUCTIONS

THE PROJECT MUST INCLUDE:
Contents:
-introduction
-aim
-sources of information that will be reviewed
-literature review
-conclusion
-recommendations
-references

Marketers cannot create demand or make people buy things that they don’t want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features, and advantages associated with new and existing products/services.

A friend of yours agrees with the following adage, “People don’t know what they want, they only want what they know.” Write a one-page paper expressing the extent to which you think marketers shape consumer wants, needs, and must haves.

Before you get started on that one page paper take the time to review the following video link: Steven Jobs on Marketing. It is a video authored by famous Co-Founder of Apple, Steve Jobs and his insights into the marketing world and how marketing = values and living in a noisy world.

For this task, I require a highly skilled researcher familiar with all the different aspect of methodology and research. Every line should be written using formal academic research language and every concept illustrated should be backed by influential academic references on the field.

I need a methodology chapter of the length of about 3500 words which is part of a PHD dissertation on the use of social media as marketing tool in the European wine industry.

Of the required 3500 words, 2 paragraphs have already been written (400 words approximately) but they need to be rewrite and improved, the rest need to be written from scratch.

CHAPTER STRUCTURE REQUIRED:

Research Philosophy
-Ontology (250 words approx.): the paragraph should start with the definition of Ontology and should include at least 3 citations (possibly: Bryman and Bell 2011, 2015, Saunders and Lewis, 2012; Bell 2018)
-Epistemology (350 words approx.): the paragraph should start with the definition of Epistemology and should include at least 3 citations (possibly: Saunders and Lewis, 2012, : Bryman and Bell)

Research Approach: (300 words approx.) should include at least 3 citations (possibly: Bryman and Bell 2011, 2015, Yin and Campbell, 2009)

Research Strategy: (250 words approx.): it is a problem driven approach collecting both quantitative and qualitative data, should include at least 3 citations (possibly: Best et al., 2001; Solomon, 2001)

Research Design: (750 words approx.) Relies on social media secondary data in the form of raw visual and complimentary text material (especially to try to answer Q2 and Q3), and primary data collected through an online questionnaire in which wine industry marketing practitioner take part (mainly Q1 and Q4).
Should have a part that discuss the need for quantitative and qualitative data, a part discussing the nature of the multi-case study research and a part discussing the need for the online survey.
The last part of the research design should discuss the method used for sampling the case study and the participants to the survey. Should include at least 5 citations (possibly: Bryman and Bell, Yin and Campbell, 2009)

Data collection: (450 words approx.): Should include at least 5 citations which should back the data collection method used for both multi-case studies (social media data sampling) and online survey.

Data analysis: (350 words approx.) With regards to the case study review will be used a content analysis method (by Krippendorf 2019) whilst for the online survey will be used on the use of median values and multiple regression to evaluate the influence of specific variables.

Reliability and validity: (200 words approx.): Should include at least 3 citations
Limitations of methodology: (200 words approx.): Should include at least 3 citations

Here the characteristic of the research that refer to this methodology chapter followed by the 2 paragraphs that need to be rewritten.

CHARACTERISTICS OF THE RESEARCH:

The research aims to investigate the role of social media network as marketing and branding tool within the European wine industry and in particular among European wine producers.

The research aim to answer to the following 4 questions:

Q1: What is the level of perceived usefulness of digital technologies as a marketing tool by European consumers?
Q2: What are the strategies adopted by European wine producers to exploit in order to exploit the marketing potential of Social media?
Q3: What action are European wineries taking in order to improve their brand awareness and engagement with their target consumers?
Q4 Is there any relation between the way in which social network are used and the intrinsic characteristic of the company (company size, location, ownership…)

In order to answer to those questions the research will take place in two different part:
A multi case study which aim to analyse secondary data from social media accounts, and in particular about the last 25 post present on Instagram, facebook and Twitter of 4 different wine producers across Europe.
The research will analyse different attributes of each post (Number of likes, number of shares, number of comments, replies from the producer) and will categorize them according to their effect on variables such as brand and involvement. A comparative analysis between the different wine producer will be carried in order to identify differences similarities and trends especially in relation to Q2 and Q3 and marginally to Q4. The wine producer who will be analysed in this research will be sampled using the method of diverse sampling based on variables such as locations, production size, ownership type.

An on-line questionnaire designed for wine industry marketing practitioners which aim to analyse the industry perspective on social media marketing, its perceived usefulness and importance, and the way they are used by practitioners. The questionnaire will be fully structured with a mix of qualitative and quantitative questions, most of the questions will have a binary answer (Quantitative) while other will employ a five point Likert scale. Questions will aim to analyse social media marketing practises in place in the selected companies and their results will aim to provide specific answers especially to Q1 and Q4.
Data will be analysed using, percentages (mostly for binary questions) and multiple regression analysis in order to evaluate the influence of specific variables on the analysis outcome.
The participants to this online questionnaire will be sampled using the method of diverse sampling based on variables such as locations, production size, ownership type and other caracteristics.

Please read the first two paragraphs at the end of this document to better understand the context.

Resume of the research characteristics:

Approach: mainly inductive but deductive for some aspects of Q4.
Research Strategy: problem driven approach
Research Design: Relies on social media secondary data in the form of raw visual and complimentary text material (especially to try to answer Q2 and Q3) from the multi-case study research, and primary data collected through the online questionnaire in which wine industry marketing practitioner take part (mainly Q1 and Q4).
Sampling:
Multi-case study research: The wine producer who will be analysed in this research will be sampled using the method of diverse sampling based on variables such as locations, production size, ownership type.
Online questionnaire research: The participants to this online questionnaire will be sampled using the method of diverse sampling based on variables such as locations, production size, ownership type and other caracteristics.
Data collection:
Multi-case study research: last 25 post per channel per producer will be included in the analysis.
Online questionnaire research: data will be collected through an online platform.
Data Analysis:
Multi-case study research: will be used a content analysis method (by Krippendorf 2019).
Online questionnaire research: will be used on the use of median values and multiple regression to evaluate the influence of specific variables

?
PARAGRAPHS THAT NEED TO BE REWRITTEN

Methodology

This chapter discuss and analyse in a systematic way, all the aspects on how the research is conducted, providing an overview from the literature review to the definition of the research and the methodology employed for the analysis.
The chapter will follow the honeycomb model for research methodology formulated by Wilson’s (2013) in order to give structure to the analysis process of the use of social media network as disruptive tools in the European wine industry.
The chapter will be divided in several parts according to the honeycomb model in which the researcher will cover, purpose and philosophy, approach, strategy, Design, data collection and analysis techniques.

Research purpose

As emerged from the literature review social media can represent a powerful tool for marketing practitioner that cannot be excluded from a successful marketing plan (Dolan et al., 2017).
In particular the role of social media in the brand development and its usefulness to boost marketing strategy has been demonstrated by Vrontis et al, (2011).
However many studies have demonstrated how important and valuable is for customers the online presence of wine companies and thir level of engagement with them. (Bonn et al., 2016) (Thach et al., 2016).

Although many studies have been conducted on the importance of social media in the wine industry, there is a call for a comprehensive study done among European wine producers to assess the state of art on the use of social media as marketing tool.

In particular this research will try snap a picture of the actual use of social media by European wine producers trying to answer to the following questions:

Q1: What is the level of perceived usefulness of digital technologies as a marketing tool by European consumers?
Q2: What are the strategies adopted by European wine producers to exploit in order to exploit the marketing potential of Social media?
Q3: What action are European wineries taking in order to improve their brand awareness and engagement with their target consumers?

Q4 Is there any relation between the way in which social network are used and the intrinsic characteristic of the company (company size, location, ownership…)
With the objective of trying to find answer to the above questions the researcher aim to contribute to the existent literature on the subject and clarify the position in which the European wine industry find itself in relation to the use of digital technologies.

in the 1st assignment student need to select a company and explore
the impact of existing and future technologies on its target audience and industry. write a well designed case study in the 1st assignment, showcasing all the aspect found related to social listening, audience targeting
Using these insights, students will then create a tailored digital marketing strategy for
the business in Assignment 2. ( the chosen writer will be working on 2 related assignments !)
most importantly is that the writer should be eligible and accurate in choosing a company that will allow them to extract (confidential data) that will be used in the case study as a solid proof and to conduct interviews and to conduct market surveys as well, I NEED TRANSPARENCY AND PROOF OF GENUINE DATA AND COMPANY SELECTION
guidelines and instructions are found in the attached files
5000 words including 275 abstract
Font Type: Times New Roman or Arial
Font Size: 12 pt. for body text
Style: The assignment should be written in a style and tone suited to a
digital marketing document that would be presented to a manager in
the organization.
Line
Spacing:
1.5 spaced lines to be used throughout.

I NEED THE RESOURCES SENT TO ME IN A FILE SO I CAN ATTACH IT TO MY INSTITUTE ACCOUNT, THEREFORE THE SIMULATOR WILL ASSESS THE COMPONENTS

Many companies are using technology to cut out the middleman and sell more directly to the consumer – think about music video downloads, e-books, software, etc. How do you think technology will continue to revolutionize the distribution channel in the future? What other industries might benefit from a more direct-to-consumer model using technology?

To “optimize” for SMM means to make everything from a user’s profiles. Do you agree or disagree with the article below? Why? Best Times to Post on Instagram – Article More than 70% of US businesses (Links to an external site.) currently use Instagram and many expect that number to rise. Whether it’s highly engaging photos or breath-taking videos, Instagram is the home of visual content. The only problem is, just like Facebook, it’s getting harder to organically appear in front of your followers. Instagram says more than 80% of users (Links to an external site.)follow a business on the app–so why not make sure you’re reaching out to them in the best way possible? If you’re still not convinced, our Sprout Social Q1 2017 Index (Links to an external site.) found 67% of Gen Xers and 60% of millennials say they’re more likely to make a purchase from a brand they follow. Don’t sleep on the power of social media–especially Instagram. Here’s some of the critical data we pulled from our customers using Instagram: The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m. Thursday is the best day to post to Instagram. The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m. Sunday is the least engaging day for Instagram. What We Learned This data shows us some very interesting trends with Instagram engagement. For starters, some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than not, this is from people waking up and checking their phones first thing in the morning. Other high engagement times include the middle of the day on weekdays. Instagram users under 25 spend approximately 32 minutes a day (Links to an external site.) on the app–so think of all the midday lulls when users are picking up the phone to check their feed. Weekends are not necessarily that far off from weekday engagement. Afternoon brunches, hangouts and other events still have people on their phone through the day. However, engagement falls off dramatically early Sunday and Monday in the a.m.

Design a Customer Experience for Business Class Compose a paper of the following questions: • What market trends have led to the business class segment? • How does the customer journey meet the needs of the business class? Be sure to include the service blueprint as an appendix in your paper. • Where are points of failure that might impact service quality? • What extended marketing mix decisions (related to People, Process, and the Physical Environment) are important for successful service delivery to the business class market?

Mistine was launched as a direct-selling cosmetics firm in Thailand in 1991. It became the first direct selling firm in the world to engage in mass media advertising. Mistine has expanded beyond Thailand into other Asian countries. ASEAN is a crucial trade agreement paving the way for Mistine’s distribution and expansion into Southeast Asian countries. Explain some ways that ASEAN is beneficial for companies such as Mistine.

I need a marketing plan for a non-profit homeless shelter operating in the Bronx, NY. It should include the following: – SWOT analysis * Analyze the internal strengths and weaknesses of the organization. What about the company is valuable; what is the competitive advantage; what are our weaknesses * Analyze the external environment and factors in the environment that are opportunities and those that are threats – Marketing mix — 4 P’s (Product, place, promotion, price) * identify each of the 4 P’s and elaborate a little bit on each – Implementation and control plans * identify the steps you will take to achieve the marketing objectives, and how you will control the progress towards these objectives

1. After reviewing chapters 4 and 5 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following: a. The benefit to an organization’s marketing team about understanding how it collects marketing intelligence, what constitutes good marketing research, and how it can more accurately measure and forecast market demand (consider information from pages 35 – 37 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] b. How an organization’s marketing team can do to maximize its lifetime value of customers (consider information from pages 59 – 64 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] c. Provide a brief description of how an organization’s marketing team can attract and retain the right customers and cultivate strong customer relationships and communities (consider issues covered in pages 60 – 64 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] d. Briefly explain how the psychological processes influence the buying behavior of an organization’s consumers (review pages 69 – 80 of the text)? Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] 2. After reading the companion article (Marketing to the Reptilian Brain); provide an explanation to the executives of an organization regarding the importance of considering this concept (perhaps review the benefit of discovering codes). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] 3. After reading the companion article (What is Strategy?); provide an executive summary regarding the significance to the firm of this information; especially the information contained on page 71 of the article. Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] The term briefly (or brief) suggests a limit of no more than 300 words per response. References Cited: [use APA style and cite/reference all material used in support of responses provided]