Marketing

There are two completely different areas I want you to post on for this assignment. You should write one paragraph of at least 8 sentences for question 1. For question 2, just rate the restaurants on the 2 product attributes. VALS Go to the VALS site and take the VALS survey. At the end of the survey, you will be told your primary and secondary VALS type. Write those down. Take the survey here – Link http://www.strategicbusinessinsights.com/vals/presurvey.shtml Then go to this page and read about your primary and secondary VALS types – Link (http://www.strategicbusinessinsights.com/vals/ustypes.shtml). Do you think the survey did a good job of putting you into a type? Do you strongly fit into your primary VALS type, your secondary VALS type, a combination of the two, or is neither a good fit for you? Explain why. If neither is a good fit for you, what VALS type do you think would be a better fit for you? 2. Perceptual Map – Rate each of the following restaurants on the 2 product attributes below. Health value of food offered (1=Junk Food, 9=Very Healthy) Convenience of getting food (1=Hard To Get, 9=Easy To Get) Restaurants McDonald’s Applebee’s Red Lobster Subway Pizza Hut Please make sure to clearly tell me the score you are giving each restaurant on each attribute. I will use the class scores to create a simple perceptual map.

Choose any TWO titles to complete two 1000-word essays; 1000 words (max) for each, excluding references, footnotes, graphs, tables and appendices that you may wish to add. so total 200 words (excluding references) Answers will be submitted through ‘Turn-it-in’ for similarity and plagiarism checking; plagiarism will not be tolerated and plagiarised work will not be graded. no hypothesis or thesis. But put in references (5 or 6 will be sufficient). The university prefer the Harvard system of referencing.

Capstone Paper- Apple Inc The paper should follow this format (need use subheadings): Cover Page Introduction Company History (1 page) Company Role in the Supply Chain (approx. 2 pages) Company Organizational Structure (approx. 2 pages) Company Financials (approx. 3 pages) Company Global Impact (approx. 2 pages) Company Current Issues (approx. 3 pages) Company Public Image (approx. 2 pages) Conclusion ( tell us what you told us and a concluding remark) References (minimum 12 references, )

Choose a friend or family member that you know well. You should know their family background, how they tend to think and make decisions, and how they shop. You must have been on a number of shopping trips with this person. With this knowledge in mind, describe behaviors that demonstrate a principle in situational factors of consumer behavior. For example, my dad is very affected by crowding in his shopping behavior. If I were doing this assignment, I would give at least 2 concrete examples that demonstrate how his consumer behavior is affected by each of those two principles. You can choose any principle you want, but they must be included in the situational factors section of your textbook. You should clearly describe how these principles affect your subject’s behavior and give at least 2 examples in total that demonstrate the concepts. I suggest organizing the assignment this way. Paragraph 1 – Tell me the person that you have chosen. You don’t need to give me their name if you don’t want to, but tell me generally who they are and what relationship they are to you that makes you able to describe their consumer behavior. Paragraph 2 – Tell me the specific influence you are going to discuss and what category it is in (e.g., attitude which is psychological influence). Then describe two examples of your chosen person that demonstrate the influence. Finally, try to explain why you think this person behaves this way.

Assume the role of a marketing professional who has been tasked with completing a marketing plan for a client. Select a publicly traded, for-profit company that will be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. Locate three to five additional resources that provide additional data and information about the brand. You will use this research to tell the brand story; share the company vision, mission, and marketing objectives; and describe the strategies and tactics the company is currently using to meet the marketing objectives. You will also perform SWOT analysis based on your research. Using what you learn from your research and subsequent analysis, complete the “Marketing Plan and Presentation: Part 1 – Research Template.”

Apple Inc plays in the global economy. You may want to address the following questions: Does your company have a presence in countries outside the United States? If so, what is the nature of this presence? Is your company involved in some aspect of a global supply chain? How has your company been impacted by globalization? Do you foresee your company pursuing a global supply chain strategy in the future? Your answer should be approximately 750 words in length, double-spaced. Cite your sources.

SECTION AMultiple-choice QuestionsAnswer ALL 20 Questions[2 points each – Total marks available: 40] 1. Market segmentation is: a) The net contribution produced after the marketing expenses are deducted from the contribution produced. b) A statement that shows company sales, costs of goods, expenses and profits during a given period of time. c) The process of dividing a market into distinct groups of buyers with similar requirements. d) None of the above. 2. The process of designing the company’s image and offering to get a distinctive place in the minds of the target market is known as: a) Positioning b) Targeting c) Segmentation d) None of the above 3. The associations that are not essentially unique to the brand but may be shared with other brands are known as: a) Points-of-parityb) Points-of-differencec) Points-of-equalityd) None of the above4. Consumer behaviour can be defined as:a) Customer understanding of marketing activities b) A field of study focused on consumer activities c) A study of pricing models d) None of the above 5. Segmentation on basis of values and attitudes and behavioural patterns is an example of a) Geographic segmentationb) Psychographic segmentationc) Demographic segmentationd) Political segmentation6. Which of the following is not part of the external marketing environment?a) Politicalb) Legalc) Product d) Socio-Cultural 7. The process of collecting information about the marketing environment is called: a) Environmental managementb) Environmental scanningc) Marketing managementd) Targeting8. Which of the following is on of Porter’s five forces:a) Threat of substitutesb) Threat of political decisionsc) Threat of cultural influencesd) Threat of bankruptcy9. Which of the following would be a strength when conducting a SWOT analysis: a) Brand recognitionb) Competitor weaknessc) Low tax rated) All of the above10. A channel structure is referred to as _______ when a product goes from producer to final consumer with no intermediaries: a) Directb) Indirectc) Hybridd) None of the Above11. Which of the following is a political factor that can impact on an organisation?a) Government Policyb) Inflation ratec) Lifestyle trendsd) Innovation potential12. In marketing channels conflicts that occur at the same level are referred to as:a) Steep conflictb) Channel conflictc) Vertical conflictd) Horizontal conflict13. Which of the following is considered a facilitator in relation to marketing channels: a) Sales agentsb) Wholesalersc) Independent warehousesd) Retailers14. A disadvantage to organisation too many intermediaries in the supply chain is:a) Goal incompatibilityb) Financial considerationsc) Access to marketsd) All of the above15. Another name for an organisation’s marketing communications mix is: a) The image Mix b) The advertising program c) The sales force d) The promotional mix 16. If an organisation wants to build a good corporate image which of the following communication tools will they employ: a) Direct marketingb) Sales promotionsc) Advertisingd) Public relations17. Product quality level is considered as part of the: a) Actual product b) Augmented product c) De-augmented productd) None of the above 18. Which stage of the product life cycle is advertising, and promotion aimed at retaining existing customers and persuading customers to switch from competitors? a) Introduction b) Growthc) Maturity d) Decline 19. Price competition starts to occur at which phase of the product life cycle? a) Introduction b) Growth c) Maturityd) Decline 20. Bowman’s strategy clock is a model used in marketing to: a) The competitive position of a companyb) The pricing strategy of a company c) The perceived value of a company to customers d) None of the above SECTION B1. Explain how changes in the macro-environment affect marketing decisions. Illustrate your answer with practical examples showing how companies can react to the marketing environment. (250 words)2. “Should marketing be concerned with ethics?” Critically evaluate the statement and give relevant examples toi llustrate your argument. (250 words)3. Using a real-life marketing example, explain the three major steps which are used to design a customer value-driven marketing strategy. Your explanation must include the concepts of market segmentation, targeting and positioning. (300 words)

Choose any TWO titles to complete two 1000-word essays; 1000 words (max) for each, excluding references, footnotes, graphs, tables and appendices that you may wish to add. so total 200 words (excluding references) Answers will be submitted through ‘Turn-it-in’ for similarity and plagiarism checking; plagiarism will not be tolerated and plagiarised work will not be graded. no hypothesis or thesis. But put in references (5 or 6 will be sufficient). The university prefer the Harvard system of referencing.

General Education Common Graded Assignment: HLTH 101 HLTH 101 is a general education course designed to promote personal responsibility, critical thinking, and lifelong learning. One of the goals of this assignment is to assess student competence for each of these objectives: I. Written and Oral Communication – develop and implement a plan appropriate for promoting personal wellness; demonstrate effective oral, written, and critical thinking skills as they relate to health behaviors contributing to a wellness lifestyle. II. Critical Analysis and Reasoning— develop and implement a plan appropriate for promoting personal wellness; interpret technical and medical language as it relates to health and wellness; determine how personal decisions influence community and environmental health; and demonstrate knowledge of current wellness information and issues. III. Information Literacy— evaluate the credibility of health information from sources. IV. Scientific and Quantitative or Logical Reasoning—develop and implement a plan appropriate for promoting personal wellness; differentiate between a holistic/preventive medicine model and a treatment model. V. Personal and Professional Ethics— Determine how personal decisions influence community and environmental health. In addition to the above general education objectives, this assignment assesses students’ understanding and application of the following skills and knowledge specific to HLTH 101. • A Wellness Lifestyle • Nutrition, Fitness, and Weight Management • Chronic, Communicable, and Degenerative Diseases • Consumer Health Purpose: To develop a plan for personal well-being utilizing the six primary dimensions of well being. The six primary dimensions of well being include; physical, emotional, intellectual, spiritual, environmental, and interpersonal wellness . Assignment Instructions: 1. Reflect on the very beginning of the semester and your initial perception/definition of well-being and its presence in your life. a) How did you define well-being for yourself at that time? b) How do you define well-being for yourself now? Be sure to include the six dimensions of wellness. c) Explain the differences between your definition at the beginning of the semester and now, as well as how you arrived at a new definition, or explain why you did not change your definition. 2. Describe in detail three habits that you have learned in your Health 101 course that can contribute positively to minimizing your risk for chronic diseases and could potentially reduce your interactions with the traditional health care system. a) Which dimension of wellness do each of these habits fit into most closely? b) What benefits in addition to minimizing chronic disease risk could you expect? 3. Based on your definition of wellness and the behaviors described in section two of your paper create a personal plan for well-being including one item for each of the six dimensions of wellness. Defend your choices by citing research illustrating the benefit of each. 4. Select an issue related to your well-being (Examples include: soda, cigarettes, alcohol, processed junk food, personal care products, just to name a few) and indicate whether or not corporations should be held accountable for products that humans use or eat that are known to contribute to chronic disease? State your position on this issue and provide information to support your position as well as ethical implications. Discuss how your research and your position on the health issue you have selected will influence your future health care decisions? Assignment Guidelines: 1. The cover page should have your student ID number, course number and section, and the date of submission on it. DO NOT put your name on the cover page. 2. Use Times New Roman font and set the font size to 12 3. Set the line spacing to double-space. 4. Set the margins at one inch and the spacing at zero. 5. Answer questions in complete sentences in paragraph form. 6. Perform a spelling and grammar check before submitting. 7. Use a minimum of six references from academic journals published within the past five years 8. Include a separate reference page at the end of the paper in APA format. 9. Use in-text citations from your sources in the body of the paper in APA style. 10. The paper length will be four to six pages. 11. Submit TWO copies of the paper in the following order: cover page, paper, and references. Grading Information: • This assignment will account for at least 10% of the total course grade. • See attached rubric for details about how your assignment will be graded Submission Guidelines: • DUE DATE: TBA • Submit your completed assignment in hard copy, or electronic format by the selected due date. • Submit TWO copies. • One copy should only include your student ID, course name, and section and should NOT contain student or faculty names; • The other copy should contain your name as well as the course name and section. This is a unique assignment in that you will complete a pre-survey (during the first two weeks of the term), a post-survey (during the last two weeks of the term) and write the paper described in this attachment. During the term you are to contemplate your health assignments throughout the term. This should help you with the final write-up. Here are the survey links. A hard copy of the survey can be found under the Units of Study link. Take the survey during the first two weeks of the term and be sure to record your numerical as well as descriptive score for later use. Take the survey during the last two weeks of the term and record your numerical and descriptive score. Please see the attached documents for my score at the beginning of class and at the end

Marketing Challenges & Opportunities in the 21st CenturyResearch Paper

Possible Points: 100

Objective:       This assignment will give you the opportunity to explore the challenges and opportunities facing organizations as they search for strategic methods of marketing their products and services in increasingly competitive global and domestic markets.

Process:          Perform your research of various marketing issues via Smiley library databases, newspapers, journals, articles, and/or the Internet.  The goal of your research should be to gather information needed to fully address and support your paper’s narrative in response to the following:

How can organizations best exploit the power of social media in their strategic marketing plans? What are the challenges social media presents regarding target market identification, privacy issues,and metrics creation to ensure strategies are effective?
How can organizations address the challenges and opportunities of establishing or enhancing a global presence for their products and/or services? How can they target a global audience while preserving a viable domestic market?
Describe how changes in technology present opportunities and challenges to marketers. Provide examples.
What resources are available to marketers to assist them in monitoring and responding to an ever-changing consumer market? Provide examples.
Discuss leadership and ethical issues, challenges and opportunities in the 21st century marketing environment.

Requirements:

You must have a minimum of five sources
At least two sources which are not from the Internet (may come from CMU Library Databases)
Your paper should use APA (6 edition) format (title page with running head, in-text citations, reference page, etc.). No abstract page is required. A helpful link to Purdue Owl: APA Formatting is located in myCMU Resources and Materials/Bookmarks
Package your report with a title page with running head, headings, introductory paragraph, narrative on your research, conclusion paragraph, reference page, and appendix containing charts/graphs and other supporting documentation.
Expected length would be five to six double-spaced pages (not including your title page, reference page and any appendix pages) 12 pt. font Times New Roman.
Paper will be submitted via TurnItIn. TurnItInsimilarity score should be below 20%. Instructions for utilizing TurnItIn are located in myCMU Resources and Materials/Handouts
See associated grading rubric, located in myCMU Resources and Materials/Handouts, for specific point distribution