Marketing

https://www.campbells.com/v8/ This week, you will finalize your marketing plan for the V Fusion + Energy product line. Incorporate your instructor’s feedback from Week 3 into this final submission ( there was no feed back paper received an A Paper is attached . Complete the following for your marketing plan: Summarize your marketing for the V Fusion + Energy product line. Propose your product, branding, and packaging strategy. Explained how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future. Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain? Develop your pricing and promotional strategy. How will it focus on your target market? Analyze Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact? Search online for peer reviewed articles to justify your marketing plan. Include a minimum of three peer reviewed articles for your paper. 7 page paper written in APA format.

Topic: How to use sports psychology to increase customer purchase intention in sports retail store.1. All 25 sources must come from peer-reviewed journals.2. Total 15 pages – Ch1: Introduction 2pages, Ch2: Literature review 5pages, Ch:3 Solution: 6pages, Ch4: Conclusion 2pages.3. Literature review must include the part of ‘Research gap’. Please briefly state the research gap in the Literature review (Ch2).3. All solutions must come from prior studies (Peer-reviewed journals).4. All solutions must provide how to use sports psychology to increase customer purchase intention in the sports retail

Discussion Question:  Choose one company that has an unrelated-diversified business portfolio. Explain at least three businesses (e.g., industrial sectors) of the company and evaluate the company’s diversification rationale based on the following three criteria for a successful unrelated diversification. Note that the company does not need to meet all three criteria. ·        Astute corporate parenting by management ·        Cross-business allocation of financial resources ·        Acquiring and restructuring undervalued companies

Task: You have recently appointed SPORTEX* Marketing Manager, a sports event management company specialized in triathlon and endurance events. Your main competitors are IRONMAN and XTERRA. As a Marketing Manager you need to prepare a report for regarding the product development, marketing & communication and sponsorship initiatives You need to prepare a report to the management team answering the following questions: Q1. Develop a relevant product concept in order to gain customers from competition and attract new customers Q2. Suggest specific initiatives to strengthen customers’ experience Q3. Develop an IMC plan for the new products Q4. Develop a sponsorship proposal to attract sponsors Formalities: – Wordcount: 3000 words – Cover, Table of Contents, References and Appendix are excluded of the total wordcount. – Font: Arial 12,5 pts. – Text alignment: Justified. – The in-text References and the Bibliography have to be in Harvard’s citation style. Individual task It assesses the following learning outcomes: Outcome 1: understand the sports product development Outcome 2: understand how to plan an IMC plan and how to attract sponsor

I would like you to create a fictional company and present a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your marketing plan will be effective. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. These ideas should include how you intend to reach their target audience and should be supported by research to show your client that you have looked into their company as well as the market that they intend to sell. 

Instructions for summary Go to the How I Built This with Guy Raz podcast page: • To find Podcasts go to https://www.npr.org/podcasts/510313/how-i-built-this • Find a podcast of interest to you. Listen to one FULL PODCAST and write a 500 word summary of the podcast to post in the Discussion. Include title and name(s) of speakers, along with your personal reflection of the podcast. Some questions to consider when posting: 1. What surprised you the most about the process of building their business? 2. What did you learn that you may apply to your career? 3. Do you use their product?

write an Argument Essay on “Social media used as a way for companies to promote themselves.”

PedalSpark is about to introduce a cheaper, entry-level electric bike, which it was expected to appeal to a broader customer base. Pretend you are Mark (CMO). You must write a 1,250-word report to PedalSpark’s CEO with your recommendations on how to move forward. Task 1: Assess the PedalSpark’s current business situation and Gideon’s (sales manager) proposition to sell the company’s new bike model on Amazon. Should PedalSpark start selling on Amazon? Yes or No? Justify your answer. Task 2: Provide recommendations at the strategic and tactical levels that are consistent with your decision. You must make use of all elements of the marketing mix. https://www.clearpointstrategy.com/strategy-vs-tactics/

Please write a discussion board entry for the following questions: Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. No brand monetizes content better than the Walt Disney Company and has since expanded into a global entertainment and media brand, and recently, has a new leader at the helm. Simulated Business Scenario Gabriel is the executive in charge of who developed Disney’s ‘customer-for-life’ concept which is based on the notion that as the child grows, Disney hopes to have then gained two brand loyalists: the parents and the child. The new CEO asked Gabriel to head up the new Disney+ media brand. The CEO wants Gabriel to create a report which analyzes future marketing of the new Disney+ brand. You are on Gabriel’s team and he called a series of meetings to brainstorm the following items: **Questions –> Who are the current Disney+ target market(s) and what is the attractiveness to the brand? –> How can the brand select new markets to serve? –> How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace? –> How can it expect to change and grow with their customers over time? –> Can Disney+ be a loss leader to get more customers into its other monetization channels

Focusing on the entire market is difficult and can create barriers to success for business owners. Instead, companies should divide the market into small segments before targeting the customers and ultimately positioning themselves. This process known as segmentation, targeting and positioning drives the various steps of setting up a marketing strategy. Explain how positioning analysis can help a marketing manager identify target market opportunities.